Natalie Shuman Email & Phone Number

Bay Islands Department, Honduras

Roatán, Islas De La Bahía, Honduras

Developed national and international shopper marketing programs to introduce 2Xs longer lasting produce to consumers worldwide. Differentiated retailers in their trading area and drove shopper preference and purchase.

Greater Denver Area

Led the marketing and communication efforts to raise Concentric's profile as a pioneer in the crop biologicals sector. Professional highlights in this role included:Development of company's new corporate name from Inocucor to Concentric Ag, including market research and name validation studies, logo design update and launch plan Leading joint-communication planning for recent acquisition Coordinating VIP Soft Opening Event for new corporate headquarters

California (Remote From Denver)

Directed the global corporate marketing and communication efforts positioning the company as the premium and sustainable grape brand amongst trade, customer, licensee and consumer audiences. Professional highlights include: Leading the creation of the company's brand promise and new global brand standards including brand voice, visual identity and packaging and POS identity for marketing efforts in the US, China, Japan, Southeast Asia, and AustraliaDeveloping a digital marketing strategy that yielded triple-digit YOY website visitors, top rankings in targeted Google keyword search results and above average engagement rates in social media Sell-in of Branded Grape Category Program that resulted in retail sales and volume growth that outpaced non-branded retail divisions and rest-of-market. Also, generated 109% sales dollar growth with key customer accounts and 68% volume growth within a single retailer for company Production and launch of the company's first Corporate Social Responsibility Report

Bakersfield, California Area

Managing editor of lifestyle verticals belonging to major daily The Bakersfield Californian, with a total circulation of 139,000. Professional highlights include: Growth of media sponsorship agreements and coordination of community marketing events that promoted the publications.

Regional Public Affairs Representative responsible for building member loyalty through public relations and communication strategies supporting the Kaiser Permanente THRIVE brand position. Professional highlights include: Consistently exceeding goals for positive media impressions through proactive media relationsDevelopment and launch of the Kaiser Permanente Farmer's Markets still active todayManagement of an employee communications newsletter named "Best Corporate Newsletter" for two consecutive years by the Kern Press Club Recognition as an "Everyday Hero" for the development of a successful internal communication strategy for the corporate workplace safety program that substantially reduced workplace injuries and improved employee health and wellbeingRecognition during Volunteer Week for coordinating an United Way Employee Giving Campaign that increased leadership giving by 59 percent