Area representative for La Z Boy, FEY, & FEYDOM in the MENAT region as well as business development, business turnaround, business optimization and facilitating growth. Key Responsibilities: - Capitalising both local knowledge as well as extensive international contact network offering holistic practical solutions to their expansion plans. - Building an extensive network to facilitate the growth of client base including distributors, retailers, & B2B businesses. - Regional consultation and go to market strategy development for companies such as La-Z-Boy, FEY, FEYDOM, DeRucci & FloTemp.- Initiating contacts via European & US Trade shows as well as merchandise planning for existing distributors. - Planning seasonal promotional activities for supply chain optimization.- Developed and implemented a comprehensive inventory management system to provide accurate stock and sales analytics. - Implemented a formal Quarterly Business Review with key markets as well as detailed monthly reporting from all markets. Achievements:- Secured Service License, created corporate guidelines, and established successful business strategy according to market conditions.- Secured contractual agreements with La-Z-Boy, FEY & FEYDOM.- Negotiated three new La-Z-Boy Dealers and revoked legacy agreements in certain markets. - Established contacts with key regional retailers such as ACE Hardware & Virgin Mega Stores to develop a wholesale business model. - Grew La Z Boy Sales by 11% in Year 1 (fiscal year 2018) and 42% in year2 (fiscal year 2019)- Identified potential partners for FEYDOM in 4 markets.

I was promoted to this role and reported into the Sr. VP. The remit of this role grew from my previous position with the added responsibility of SE Asia thereby managing 18 countries with the responsibility to expand local presence and grow sales in line with the corporate mandate. - Responsible for 12 direct reports across distributors; brand managers; marketing managers and sales directors. - Increased brand recognition by managing 3rd party distributors which included developing and implementing the Exclusive TEMPUR stores concept (over 50 stores across the region) in parallel with traditional channel distribution. This became the footprint used across the international business. - Over 11 years, grew the business by over 1,000%, with Highest EBIT/employee in the company. Achieved by implementing the following: - Created and successfully implemented a fully automated tool to track and manage all operating parameters for distributors, which was recognized as a company best practice due to its ability to drive high forecasting accuracy while maximizing sales and reducing inventory levels across all markets. - Implemented a coherent marketing strategy by establishing the legal frame work to ensure compliance with brand guidelines and reporting systems which became the standard and strengthened brand presence and visibility. - Set medium and long term strategies with distributors/partners and scheduled in depth formal reviews on a quarterly basis in order to monitor success and deal with issues as they arise. - Further facilitated growth by expanding distribution network across Kenya/ Libya/ Vietnam/ Egypt/ Bahrain/ Jordan/ Nigeria/ India and Mauritius.

Being headhunted into this role, my main responsibilities were to set up the regional office and expand TEMPUR's presence in the Middle East region by appointing new 3rd Party business partners as well as further developing, managing and streamlining existing ones. I was later asked to cover Africa and India in addition to my ME territory, a total of 13 countries. - Established and set-up the Regional Office in Dubai in 2005 in order to rapidly introduce TEMPUR into the region by: - Developed , expanded, and streamlined the distribution/retail network by sourcing and appointing business partners in the respective areas. Added distributors in Saudi Arabia/ Dubai/ Qatar and Kuwait. - Brokered and negotiated regional deals on behalf of 3rd Party Distributors such as Debenhams (which amounted to 12 stores thereby increasing market share). - Developed & implemented systems and procedures to manage, monitor, gauge, and forecast progress on both local and regional levels by accessing and analysing micro and macro data. This in turn allowed the creation of key marketing strategies due to gaining an increased understanding of both business operation parameters and inventory levels. - Assisted in the appointment of the CEO for our 3rd party distributor in South Africa converting a losing subsidiary into a highly profitable 3rd party business through the creation of key marketing strategies with local expertise and knowledge, streamlining the local product offerings and extensive product and sales training of over 600 employees over a course of 2 years. - Grew the business by 59% in 2005, 14% in 2006, and 41% in 2007 and established highest profit margin within the group.

Responsible for the strategic planning and implementation of all the marketing and promotional activities to promote the GROHE brand in the Middle East. - Expansion and consolidation of GROHE market share in the Middle East. - Gathered market and product intelligence to assist in strategic planning for the future. - Grew the business by over 120% by developing and streem lining local businesses while facilitating the bidding process for tenders across UAE (Dubai), Oman, Pakistan & Yemen. - Worked with our partners to close large projects across different markets including restructuring Pakistan’s distributors to increase market reach resulting in Tripling Pakistan’s business from 600K to 1,800 K in 2 years. - Developed and streamlined the distribution network by introducing new Authorized Distributors as well as implementing a unified pricing strategy eliminating price wars, strengthening the brand presence and visibility, and increasing brand loyalty and confidence.

Promoted to Marketing Supervisor & relocated to Abu Dhabi to lead and establish a structured marketing department as well as develop a Sales Force by tailoring specific training & development programs in conjunction with BMW-ME.- Coordinated and liaised with the appointed advertising agency and BMW-ME to ensure and maintain CI standards. - Developed promotional campaigns to manage sales and inventory levels. - Developed sales training programs. - Planned and implemented marketing strategies to reduce stock holding and quicker inventory turns. - Developed and used market intelligence to better facilitate the ordering process, and maintain a competitive edge over the competition. - Developed and managed the customer data base to implement a tailored direct mailing strategy, and maintain contact with the customers to drive loyalty to the brand.

Promoted to Asst. Marketing Manager and reporting to GM my role was to adapt new marketing policies to ensure and sustain continuous growth for the organization in terms of sales and customer service. Was member of Vehicle ordering committee. - Event management. - Developed and analysed Market Intelligence reports to facilitate the vehicle ordering process and maintain a competitive advantage over the competition. - Developed and maintained the customer database of over 10,000 entries as the corner stone prior to the launch of the new 7 series resulting in a record single event sale in the company’s history at the time. - Developed and trained the sales staff on product knowledge and selling skills via the BMW academy as well as conducting in house monthly training programs increasing their competence, shortening the sales cycle and driving sales by over 40%.

Primarily my responsibilities were to lead a team of 5 sales staff to set up the government and corporate sales division, reporting directly to the GM. - Event management. - Product and Sales training. - Repeatedly received salesman of the month awards, and the salesman of the year award responsible for over 20% of all sales. - Awarded BMW Product Knowledge award in year 1999.

I was responsible for setting up and managing the boat division, covering all aspects of the operation. - Responsible for production, quality control, human resources and administrative responsibilities, managing sales, Inventory & cash. - Achieved 80% market share in the Northern and North Eastern coastline of the Sultanate of Oman by establishing a complete mobile service station to reach the remote areas. - Designed and implemented an on board fully integrated cold storage systems superior to the competition, driving sales and customer loyalty. - The only manufacturer at the time to extended warrantee from 1-3 years boosting consumer confidence and allowing for a premium on price improving sale margins & profitability.