Neslihan Yönet Email and Phone Number
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ABOUT ME:Communication professional who has worked for over 25 years of experience in various companies across different business lines. Experienced in navigating different company cultures in the media, FMCG, food and beverage, retail, logistics, and advertising sectors. My areas of expertise include Marketing and Marketing Communications, Corporate Communications, Employer Branding, Internal Communications, and Employee Experience. Accomplished award-winning projects through collaborative and results-driven teamwork, based on data and insights, to achieve business goals and objectives under tight deadlines.AWARDS & ACHIEVEMENTS:• The Telly Awards - Silver Winner - “Public Interest & Awareness” Category - Ekol Logistics• In the context of the 100th anniversary of our Republic, we ranked 1st among Instagram Career accounts and 4th among corporate accounts in the Socialbrands list in October with our communication campaign named "Bu Yüzden."• Cannes Corporate Media and TV Awards - "Second Best Film in the Interactive Film" Category - Ekol Logistics• Stevie Awards - Silver Stevie in "Innovation in Training Videos” Category - Ekol Logistics• Istanbul Uni. Business Club Mavi Elma Awards-"Best Employer Brand of the Year"-Ekol Logistics• Mixx Awards-Gold Mixx-Out of Home Digital Category-Penti Giyim A.Ş• Mixx Awards-Silver Mixx-Direct Marketing Category - Penti Giyim A.Ş• “World Young Reader Prize”-Special Mention-Wan Ifra (World Association of Newspapers and News Publishers)-Hürriyet Gazetecilik A.Ş.• Sial D'or Global Food Market Exhibition Award-Kolaycacık-Sütaş A.Ş.• Kristal Elma - A total of 6 awards in different categories-Sütaş A.Ş.AREAS OF EXPERTISE:Strategic Planning and AlignmentIntegrated Communication Camp.Budget ManagementSocial Media Strategy & Mgmt.Project ManagementLaunch and Relaunch CampaignsPR Activities & Media RelationsEvent ManagementAgency ManagementCONNECT :https://www.facebook.com/neslihan.yonethttps://twitter.com/nyonethttps://www.instagram.com/nkyonet/
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Corporate Communications And Employee Experience DirectorEkol Logistics Sep 2024 - Present -
Employer Branding & Internal Communication DirectorEkol Lojistik Feb 2019 - PresentIn charge of management of employer branding, employee experience and internal communication processes of Ekol Logistics A.Ş., which has 10.000+ blue, gray and white collar employees. Coordinated project processes using human-centered design and design thinking approaches, leading to the successful attainment of the Happy Place to Work certification.• Leading all processes of our campaign named 'Bu Yüzden' in celebration of the 100th anniversary of the Turkish Republic. Our campaign, which was executed as a 360-degree campaign encompassing both internal and external communications, became one of the most popular 100th-anniversary content. With this campaign, we contributed to the corporate image of our company and reached over 9 million people.• Determining and launching new values in line with the company's purpose and corporate culture. Launching an employee appreciation platform in order to promote new values.• By dividing employee data into segments and applying different communication campaigns suitable for personas, we achieved 80%+ satisfaction rates in segments we targeted.• Moderating webinars with businesspeople in different sectors, online launch events, interviews with the chairman of the board, and many other live broadcasts.• Establish high-performing teams through mentorship, direction, and career development opportunities.
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Marketing And Corporate Communications ManagerPenti A.Ş. Dec 2016 - Nov 2017Istanbul, TurkeyIn charge of overall marketing communication strategies of whole Penti categories that are the market leader in each segment (leg wear, underwear, beachwear, active wear, home wear). Establishing and managing the marketing communication budget with the coordination of five main agencies; advertising, media planning and buying, public relations, digital & social media, and event.• Managing all ATL & BTL communication activities including fashion photo shootings, to create brand visual identity between all channels such as 450+ stores, e-commerce, social media, digital marketing campaigns, catalogues, etc in line both for Turkey & International market.• Playing a crucial role in selecting the celebrity for our advertising campaign, which won The One Award for “best brand's face” by Marketing Türkiye, as a first in Penti.• Organizing successful two launch events and PR activities, that contributed to increase brand recognition; coverage results doubled compared with the previous year. • Leading and managing award-winning digital projects with an extraordinary implemantations. -
Marketing CoordinatorHürri̇yet Dec 2009 - Jun 2016İstanbul, TürkiyeIn charge of Hürriyet Newspaper's main brand strategies and offline (printed) products. Reported to CEO and participated in executive board members’ weekly meetings last 6 months.• Creating the “brand architecture” of the products such as Hürriyet newspaper, Kelebek, Hürriyet Emlak, etc. Analyzing P/L tables to enhance their sustainable profit. Discontinuing 10 non-profitable products out of 45.• Managing marketing budget to reach the given target by maintaining budget projections on a declining market for last 5 years.• Conducting market and consumer research to identify sector trends and get insights for strategic planning and actionable roadmap.• Supporting editorial board by repositioning the products and realizing the campaigns for weekend editions. Resulting in an additional 10.000 circulations for Hürriyet Cumartesi & 6.000 circulations for Hürriyet Pazar. The result is above the sector average.• Executing a successful product launch campaign; Kelebek 2 gained 7,500 circulations per day, driving significant growth in market share within the target segment. -
Marketing And Communication ManagerMania Gurme Aug 2007 - Nov 2008Istanbul, TurkeyMania Gurme is the importer and distributor of imported & local products such as wines (142 sku), liquer&sprits (11 sku), ham and cheese (34 sku), Melen & Büyülübağ Wines (30 sku).In charge of overall operation of Mania Gurme; “gourmet shops” and mania.com.tr• Coordinating the inauguration of Mania Gurme İstinye Park with the PR agency.• Following the launch of the website, 10% of total sales were generated through e-commerce.
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Marketing ManagerDoluca Winery 2003 - 2006In charge of overall operation of Doluca and Sarafin wines, that consist of 4 segments and 35 SKUs.• Creating and executing corporate communications yearly plans according to the company's communication strategy and objectives.• Making new agreements of 3 main solution partners: advertising, media planning & buying, and publishing agencies.• Categorizing all SKUs into 4 main segments in order to make marketing plans based on products.• As a result of product segmentation study, a new series was launched to fill the product gap in the upper segment; the DLC series quickly became the leader of its segment.• Developing Doluca & Sarafin wines’ CRM system and e-commerce websites - forced up the sales by around 20%.• Planning, organizing, and implementing of all sponsorship and event marketing activities, including sectorial fairs and harvest tours to Mürefte as well.• Accomplished launch and relaunch campaigns: Karma (2003), Neva (2004), Villa Neva (2005), sparkling wine group (2003) and Doluca brand (2005). -
Marketing Communications ManagerSutas Jan 1999 - Jul 2003Istanbul, TurkeyIn charge of communication operations of 4 segments that consist of 186 SKUs.• Successfully managing various marketing communication activities, including advertising, promotion, TV film production studios, research, media, and respective agencies such as Güzel Sanatlar-Saatchi & Saatchi, Zenith Media, Infratest Burke-NFO (Remark), AC Nielsen, and many promotion agencies & print houses.• Taking an active role in the origin story of Sütaş cartoons published in the newspaper Hürriyet since 2002.• Attending the category segmentation process managed by Güven Borca, founder & manager of “Markam Brand Consultancy” company,for 6 months.• Managing media budget and saving 30%.• Tracking and controlling the total marketing budget and reporting to General Manager directly.• Collaborating with Digimon brand to set up a first sales-oriented campaign for the flavored milk product; as a result, the sales increased by 65%.• Successfully planning, managing, and implementing the marketing communication strategies for launching campaigns of pasteurized milk & ayran (1999) in HDPE package / Flavoured milk, 850 g Kaymaklım yogurt (2000) / Kolaycacık (2001) / Minimix (2002) / Hüptrik (2003) / Fruit yogurt (2003). -
Account ManagerEkol Advertising Agency 1996 - 1999Istanbul, TurkeyIn charge of the worldwide known, FMCG market leader Benckiser accountReported to the Agency Chairmano Leading of ATL and BTL marketing communication activities with the team of 10 people.o Launching of Calgon tablet, Calgonit tablet, Marc Lavanta, Marc Mutfak (1996), Lovelamatik (1997), Marc Hijyen (1998).
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Account ExecutiveBbdo Worldwide Jun 1995 - Sep 1996Istanbul, TurkeyIn charge of two major accounts; Mis Süt and BayerReported to the Account Directoro Supporting strategic planning and account team for launching campaigns.o Launching of One–A–Day vitamine (1996) for Bayer, Mis Calcium+, Anne Sütü, Bebe Sütü (1996) for Mis Süt.
Neslihan Yönet Education Details
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Attending -
Digital Marketing -
Özel Kültür Koleji
Frequently Asked Questions about Neslihan Yönet
What company does Neslihan Yönet work for?
Neslihan Yönet works for Ekol Logistics
What is Neslihan Yönet's role at the current company?
Neslihan Yönet's current role is Corporate Communications and Employee Experience Director.
What is Neslihan Yönet's email address?
Neslihan Yönet's email address is ne****@****kol.com
What schools did Neslihan Yönet attend?
Neslihan Yönet attended Üsküdar Üniversitesi, Istanbul Technical University, Anadolu University, Özel Kültür Koleji.
Who are Neslihan Yönet's colleagues?
Neslihan Yönet's colleagues are Rahman Akdeniz, Mrsut Larabag, Dilek Gurbey, Rabia Beyazgül, Serdar Sarı, Melahat Karakuş, Iza Nowak.
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