Nesrine Samara Email & Phone Number

Cairo

Abou Rawash - Cairo, Egypt

Brand & Communication Manager – Tire & More “360”Brand & Communication Manager Job responsibilities• Owner and custodian of Brand and Corporate Identity and this included the following phases: o Developing project brief and marketing strategy presented to both local and off shore agencies in collaboration with corporate marketing function which lead to the final selection of a multinational Agency specialized in Brand and retail chain design development o In charge of all stages of brand and corporate identity development and selection including colour schemes, logo, brand messages and strategy, positioning and values.o Analyzing consumer behavior and developing the customer journey to enhance customer experience within the retail spaceo Collaborating with Retail Operation to identify operation needs and incorporate it in retail space design• Plan & Execute market research to determine product mix and offering which includes:o Monitoring and analysing market trends and competitors' products and serviceso Understating consumer behavior and trends to ensure successful brand positioning and developing customer retention programso Exploring ways of improving existing products and services, pricing and increasing profitability• Developing & Implementing Marketing Plan/Activities o Identifying target market segments and developing relevant marketing strategies o Preparing marketing budget according to the retail strategy and budget custodian; responsible for meeting approved budget. o Developing the monthly promotions & posting plan for the Facebook fanpage www.facebook.com/360egypt o Reviewing and evaluating customer engagement on Fanpage and evaluating agency moderationo Reviewing & measuring promotions & marketing activities to ensure achieving annual business objectives o Reviewing designs & content of all marketing materials to ensure that they meet CI standards and address business objectives

Scope of Consultancy:• Developed Corporate Identity.• Set Marketing strategies• Developed online and print communication content• Set Brand Positioning and branding• Established corporate communication standards with external entities

Nile University is a not-for-profit, privately-owned and autonomously-managed institution of higher learning. The main objective of the University is the enhancement of the education process and the emphasis on the value of scientific research and innovation as well as the development of qualified human resources that match the needs of the community and the industry to achieve sustainable economic development. Job responsibilities Set up of the organization structure of the Office of Research Development of a reporting system, documentation cycle and work processes Responsible for monitoring and reporting on a financial fund from BP granted to the University to support Research Assistants tuition.  Developing processes map for the work flow between faculty, research centers, finance department and the President Office and proposed guidelines to enhance work flow and communication. Responsible for the organization of seminars and conferences.

Job responsibilities Identifying service development needs by performing market research, situation and competitors’ analyses to identify market needs.  Defining the necessary marketing activities to promote the school, this involved planning, budgeting and executing. Planning and executing all events related to the school which included but not exclusive to charity fundraisers, press conferences, and workshops.  Reviewing and analyzing all reports submitted by heads of departments. Designing and analyzing questionnaires to assess school performance and customer satisfaction.

Project Manager – Jumanah Traditional FashionJumanah; a project aimed at redefining traditional dress fashion for the young upper class women in Egypt and the Arab world. Job responsibilities Identifying project scope and outlining required resources. Defining the necessary media mix required for the success of the project, which involved planning, budgeting and execution. Managing catalogue design, supervising its production and setting distribution targets. Negotiating supplier terms and contract finalization. Supervising fashion show arrangements and executing sponsorship agreements. Representing the project as the official spokesperson during media coverage (which included international media coverage of the project).

Job responsibilities Extensively researched the operational requirements of customer service for e-business companies. Auditing inter-department business processes to define customer service focal interaction points. Compiling a “Customer Service Operations Manual” to support department launch and monitor future performance. Recruiting of customer service representatives and setting on job training requirements. Assessing floral service providers in Egypt using consumer related research and identifying market potential. Defining the key success factors for launching blossoms (floral e-business) as a new floral concept. Setting the floral service procedures and implementing performance-monitoring measures. Developing and executing a floral design and ordering catalogue to support the overall branding of blossoms and generating new sales opportunities.

Executive Management Diploma, Middle East Studies Political Science, Gpa 3.7

Program Mission Personal and professional development is at the heart of this program mission. The acquired knowledge and skills.

Bachelor Of Arts (Ba), Middle East Studies

International General Certificate For Secondary Education