Nessa Ferrell Email & Phone Number

Alexandria, Va, Us

Vienna, Virginia

In my present role, I manage social media and digital marketing efforts for a company that hosts 200+ annual performances and events. I create brand narratives and stories, develop and launch targeted Meta, TikTok, X/Twitter and LinkedIn campaigns, formulate messaging, and analyze KPIs, consistently exceeded impressions and revenue YOY. I also oversee organic social media copywriting and multimedia initiatives. I have been recognized as a solid team leader who consistently expands digital audiences, awareness of the organization, and can always find the right hook to engage audiences. Current responsibilities and achievements include:• Create and deploy paid and organic digital campaigns to convey information concerning the Foundation.• Inform the public regarding programs, events, and services offered by the Foundation.• Establish and strengthen professional relationships with media, influencers, representatives of artists, and photographers; create or contract for creative needs with the aforementioned professionals.• Review data, analyze metrics, and determine effectiveness of each campaign; execute adjustments as required.• Generate and launch customer engagement strategies comprised of contests, giveaways, and influencer content.• Craft artist engagement strategies such as takeovers, live streams, and other digital opportunities.• Integrate diversity initiatives including language specific campaigns.• Formulate genre campaigns that afford consumers programming that aligns with personal interests.• Fueled social media followers by 20% YOY with consistency.• Launched new platforms such as LinkedIn, Threads, and TikTok; created inaugural DEI initiatives including Spanish language and genre-specific marketing campaigns.• Commended as a key player who helped surpass the benchmark of $25M in one season.

Orlando, Fl

While in this position, I assisted clients working with Manatee County’s premier digital marketing agency. I conferred with clients, determined campaign needs, and created content for businesses in various industries. I also provided continuous expertise while generating sound paid and organic content. My other duties and achievements entailed:• Established and strengthened relationships with customers and contracted for services.• Drafted, scheduled, and monitored posts across social media platforms.• Developed comprehensive campaigns subsequently launched on Facebook, Twitter, LinkedIn, Instagram, and Google My Business.• Developed and published web articles; monitored and reported feedback regarding online reviews.• Oversaw an expansive client database comprised of Special Olympics Florida, Holy Land Experience, International Drive Orlando, I-Drive 360, Museum of Osteology, and Gatorland Orlando.

Grassy Key, Fl

At this point in my career, I engaged with stakeholders, discussed organizational objectives, and generated social media and digital communications strategies in support of those goals. I also developed and launched engaging campaigns across Facebook, Twitter, Instagram, Google+, Pinterest, Vine, MeetUp, and TripAdvisor. My other responsibilities and accomplishments included:• Crafted strong narratives and built audiences via content engagement.• Oversaw relationships with media, press, influencers, and industry peers.• Generated media assets comprised talking points, scripts, web articles, and newsletter articles.• Prepared for on-site media visits and ensured stellar in-person presentations.• Developed stories subsequently pitched to the media for coverage.• Participated in manatee rescue missions and updated the media and public, as required.• Contributed to management of marketing, advertising, and promotional materials.• Managed website, orchestrated new content, and supported other departments accessing the site.• Led writing and editing efforts for Dolphin Society Newsletter and Gray Cross.• Wrote content for monthly What's New and Pod Update features and stories.• Represented DRC at Florida Attractions Association and local chambers of commerce events.• Aided with Alliance of Marine Mammal Parks & Aquariums communications projects.• Expanded Facebook from 3,000 to 100,000 followers in 1.5 years.• Led the complete overhaul, redesign, and relaunch of the website including SEO improvements.• Collaborated with large media outlets including CNN, Miami Herald, Discovery, and National Geographic, among others.

Alexandria, Virginia, United States

In this role, I oversaw marketing, public relations, and content writing for New York Times Best-Selling Author and Award-Winning Keynote Speaker Janine Driver. Responsibilities and achievements included:• Crafted media responses on behalf of the President and CEO, including responding to and providing expertise knowledge on public body language inquiries for celebrities and politicians.• Pitched and wrote television segments for Dr. Oz, Today Show, CNN, The Talk, and Good Morning America.• Led social media and online engagement for highest rated Dr. Oz segment of 2012. • Replied to print publications as Janine Driver resulting in published content in Us Weekly, Entertainment Weekly, People, Life & Style, Globe, In Touch, and National Inquirer. • Outlined/Ghostwrote chapter in the New York Times Best-Selling book “You Can’t Lie To Me.” • Prepared and organized media visits and live tweeted as Janine Driver during studio appearances.• Contributed to management of marketing, advertising, and promotional materials.• Managed website, wrote and uploaded content for Psychology Today. • Participated in and oversaw Body Language Institute classes and workshops.

Virginia, United States

In between high school and college I worked retail at one of the most popular tanning salon corporations of the 2000s. In under a year, I was promoted to Assistant Manager and oversaw stores in need of Manager support in between staffing changes. In this role of acting Store Manager, I managed day to day responsibilities including scheduling, staffing, training, mentorship, payroll, inventory, and store/individual performance. My ability to thrive in different environments gave me the opportunity to work at four separate stores and oversee teams of 12-18 staff members in the Northern Virginia area. Duties and achievements entailed: • Developed and implemented training programs for new hires and ongoing professional development for existing staff. • Managed a team of sales associates, providing guidance, coaching, and performance evaluations. • Set sales targets and implemented strategies to achieve them. Provided weekly and monthly reports. • As an individual, consistently performed in the top three of sellers nationwide; having a streak of 10 consecutive months as a top three seller. • Supervised and trained staff to ensure efficiency, customer service standards, and an accurate understanding of pricing and products. • Maintained a clean and organized store environment, including deep cleaning of tanning and Mystic machines and proactively changing bulbs after 500 hours of usage. • Handled administrative tasks such as scheduling, payroll, and reporting.• Worked with and acted as PBT model and talent at local promotional events. • Repeatedly asked to become a Store Manager, but chose to stay in the Assistant Manager position due to earning potential and more opportunities/flexibility.

Executive Mba, Strategic Leadership

Bachelor Of Arts (B.A.), Communication And Media Studies

Education record