Key Contributions:- Leading Product Development: Spearheading the end-to-end product development for Kinnso, a travel tech AI startup. This includes everything from ideation and go-to-market strategy to securing initial funding and gaining entry into the Cyberport Incubation Program.- User Behavior Analysis: Developing KYC initiatives by analyzing user behavior and unifying user IDs to streamline processes. Implemented effective data segmentation for machine learning, constructed comprehensive knowledge graphs, and established continuous feedback loops to enhance product development and user experience.- Digital Transformation Initiatives: Executing digital and data transformation initiatives through a trial-and-error approach, identifying successful strategies, and implementing them across various business units.- AI-Driven Content Creation: Leveraging advanced AI technologies to develop user-centric content creation tools and AI-powered assistants, enhancing the travel experience in collaboration with internal tech and data teams.- Sustainable Business Ecosystem: Creating a mutually rewarding ecosystem between Kinnso, users, and local businesses through affiliate marketing, ensuring a sustainable business model.Achievements:- Increased website traffic by 350% through content strategy and SEO.- Optimized UI/UX, resulting in a 35% increase in active users, page views, and engagement time.- Doubled content output with AI technologies without additional resources.- Drove a six-figure sales revenue within the first year of product launch.

- Identified potential start-ups for strategic partnerships and provided growth marketing services.- Facilitated the process from identifying a viable business model to GTM and market validation for a few in-house initiatives, including a digital talent community, a cross-border healthcare service, and a FMCG ecommerce site.- Developed clear objectives and roadmaps for a start-up partner. Met the KPIs by resulting in a 25% increase in app downloads, a 20% increase in eDM open rates, and a 15% increase in Facebook fan base.

- Collected and analyzed data from online campaigns for follow-up marketing and developed special collaborations with KOLs, publications, and online portals to maximize exposure.- Monitored and nurtured Cartier's online social community, maintaining top SOV, sentiment, and engagement among competitors.- Created press releases and branded content, liaising with editors and portals for special collaborations, and updated staff on the latest product and event news through internal messaging apps.

- Managed SEM for cartier.hk, resulting in a 72% YTD increase in site traffic and maintaining top positions in 2015, ahead of the market average and exceeded KPIs set by headquarters for SEM.- Oversaw online and offline media planning and budget, improved CTR and reduced CPC in media planning and creating innovative formats for campaigns.- Validated content for all official Cartier online and mobile channels in Hong Kong, as well as supported event development, including digital installations and mobile applications.