Nestor Cadavid Trejos Email & Phone Number

Colombia

Rionegro

Liderar y ejecutar estrategias del negocio y el área de operaciones que permitan el cumplimiento de los indicadores: ventas, canales de ventas, RNF, merma, inventario, NPS, disponibilidad, programa fidelización, despachos, reabastecimiento.Dirección y desarrollo del equipo de trabajo conformado por 160 colaboradores.Desarrollo de indicadores estratégicos.

Medellin

• I was responsible for generating, implementing and evaluating sales strategies and trade marketing to ensure growth in commercial indicators, cross-selling and up-selling. Planning business operation systems based on.
• 101% fulfillment in sales budget (COP $70.000 million per year) thanks to the implementation of efficient commercial strategies such as the opening of new POS, cross-selling, TOP clients consolidation, volume.
• Growth of 12% in last year sales, through developing new POS in new markets, as well as the continuous personnel training, allowing the increase of volume clients (construction companies and industries).
• Strengthening of business operation and generation of COP $2.400 million in new sales, thanks to the successful opening of 3 new point of sales.

Antioquia Area, Colombia

I ensured the profitability in the different sales channels, through complying with the commercial plan; coordinated the resources of business units; designed, implemented and followed-up the customer loyalty plans. I also was in charge for managing a sales budget of COP $45.000+ million per year, performing feasibility analysis of new POS, executing new.

Pereira, Maniales, Armenia

My main objective was designing, developing and monitoring all the sales strategies; managing advertising agencies; controlling inventories; ensuring the sales force’s training; implementing trade marketing activities; boosting negotiation for large areas. I was responsible for the sale budgets allocation, relationship with suppliers, and establishment of.

Pereira, Cartagena

• During this period, I developed and controlled the annual negotiation for accounts such as OLIMPICA, CARREFOUR, EXITO, and CARULLA; executed activities with customers of retail, TAT, distribution and wholesale.
• Increase of 10% in channels’ sales volume, through changing the distributor for Department of Bolivar in 2 months.
• Growth of 5% in market share and significant reduction of out-of-stocks products, due to the implementation of commercial strategies, going from 55% in 2008 to 60% in 2009.
• Total sales volume of 10%, by launching the new product MARLBORO ICE EXPRESS in the assigned channels.
• Reduction of expenses caused by replacement of goods in poor condition, from COP $700 to $30 million, due to the design and execution of an action and prevention strategic program.

Diploma Of Education, Retail Estrategico

Especialista Gerencia De Mercadeo, Mercadeo

Contador Público, Negocios