- Lead the development of impactful digital strategies that have significantly elevated the performance of a prestigious portfolio, including Garza Blanca Cancun, Garza Blanca Los Cabos, Garza Blanca Puerto Vallarta, Hotel Mousai Puerto Vallarta, Hotel Mousai Cancun, Villa del Palmar Cancun, and Sierra Lago Resort & Spa.- Exhibit a high level of expertise in all facets of digital marketing, leveraging this knowledge to enhance brand visibility and drive substantial revenue growth.- Excel in SEO by deploying comprehensive strategies, conducting rigorous audits, and staying ahead of industry trends to maintain a competitive edge.- Oversee digital asset revamps, ensuring captivating visuals and user-centric designs while collaborating seamlessly with cross-functional teams. This challenge involved addressing inconsistent brand messaging and fragmented design elements, which we overcame by implementing a unified branding strategy and standardizing design protocols.- Devise and implement strategies to bolster brand recognition and engagement, consistently curating compelling content and nurturing a dynamic online community.- Monitor social media and marketing KPIs for precise performance evaluation and strategic refinements.Key Achievements:- Increased website revenue to $17 million during the Black Friday campaign.- Achieved up to 70x ROAS in paid campaigns.- Boosted brand awareness and online visibility, resulting in a 45% growth in website traffic.- Improved conversion rates by 25% through targeted and data-driven digital marketing campaigns.- Pioneered a responsive website redesign, leading to a 65% increase in user engagement.In my role, we leverage collective expertise to drive results, demonstrating leadership in every initiative and ensuring our team consistently exceeds expectations.

Clients: - Luxury Cruises - Hotel Chains - Coffee Shops - Bars - Restaurants - Health Centers - Eco Parks & Adventure Parks

Responsible for driving website traffic and increasing conversions for 18 hotels located in Mexico, Brazil, Jamaica, and Punta Cana. In this role, I managed a range of paid campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads, targeting clients living in the USA, Mexico, Canada, Brazil, Latin America, and Jamaica. Key Achievements: - Increased website traffic by 50% and lead generation by 30% through targeted campaigns aimed at the USA, Mexico, Canada, Brazil, Latin America, and Jamaica. - Successfully managed a multi-million-dollar annual marketing budget, delivering positive ROI and staying within budget. - Developed and implemented an A/B testing strategy that increased ad click-through rates by 20% and improved overall campaign performance. - Played a key role in the launch of new hotel properties in Mexico and Brazil, successfully driving pre-launch awareness and generating significant website traffic.

Responsible for managing and optimizing all paid marketing campaigns across multiple platforms, including DV360, Search Ads 360, Campaign Manager, Facebook Ads, and Instagram Ads. In this role, I was also the leader of The Jellyfish Project, the external paid agency that created and executed ad campaigns for all the hotels in the chain.Key Achievements:- Implementation of a new advertising campaign structure based on the distribution by market and property within the company to improvise optimizations, budget distribution, and report management.- Implementation of nomenclatures that allow a better organization and visibility of active campaigns in different advertising platforms.- Implementation of Facebook strategy with an investment return of up to 20.00.- Implementation of campaigns aimed at prospecting, re-targeting, lookalike, etc.- First steps for Salesforce - Marketing Cloud / DMP implementation as well as management and creation of audiences from segments of the DMP.

Responsible for managing and optimizing paid marketing campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads. Grupo Xcaret is a group of eco-parks and hotels located in Cancun and Riviera Maya, and my role was primarily focused on promoting these destinations to potential visitors.Key Achievements:- Successfully managed a multi-million-dollar annual marketing budget, delivering positive ROI and staying within budget.- Developed and implemented an A/B testing strategy that increased ad click-through rates by 20% and improved overall campaign performance.- Analyzed data to identify key audience segments and developed targeted campaigns that led to a 30% increase in website traffic and a 15% increase in bookings.- Played a key role in developing and executing campaigns to promote new eco-park and hotel properties, resulting in a significant increase in website traffic and bookings.- Collaborated with cross-functional teams to develop an optimized budget distribution strategy that resulted in a 10% decrease in overall marketing spend without impacting performance.

Responsible for managing and optimizing paid marketing campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads. Grupo Xcaret is a group of eco-parks and hotels located in Cancun and Riviera Maya, and my role was primarily focused on promoting these destinations to potential visitors.Key Achievements:- Successfully managed a multi-million-dollar annual marketing budget, delivering positive ROI and staying within budget.- Developed and implemented an A/B testing strategy that increased ad click-through rates by 20% and improved overall campaign performance.- Analyzed data to identify key audience segments and developed targeted campaigns that led to a 30% increase in website traffic and a 15% increase in bookings.- Played a key role in developing and executing campaigns to promote new eco-park and hotel properties, resulting in a significant increase in website traffic and bookings.- Collaborated with cross-functional teams to develop an optimized budget distribution strategy that resulted in a 10% decrease in overall marketing spend without impacting performance.Key Achievements:- Successfully increased social media engagement across all platforms, with a particular focus on Instagram, resulting in a 30% increase in followers and a 20% increase in engagement.- Developed and executed successful social media campaigns to promote new eco-park and hotel properties, resulting in a significant increase in website traffic and bookings.- Utilized my photography skills to create visually engaging content for social media, resulting in a 25% increase in engagement for posts featuring original photography.- Actively engaged with the online community, responding to comments and messages and building strong relationships with followers.- Developed and implemented a comprehensive content strategy that included travel writing and blogging, resulting in increased website traffic and brand awareness.

• Maintain high standards of quality control, hygiene, health and safety• Check stock levels, order supplies and prepare cash drawers and petty cash• Analyze and plan restaurant sales levels and profitability• Create and execute plans for department sales, profit and staff development• Recruit, train, manage and motivate staff• Respond to customer queries and complaints

• Branding activities, increase web traffic, web interface for users• Design of KPIs reports to Directors• Creating and managing bids and budgets on Google Adwords• Wildfire domain in order to create social media and marketing campaigns by means of • Google Analytics usage

• Media contents update for each of Mandala’s venues in Cancun and Playa del Carmen. (La Vaquita, Palazzo, Mandala, Mandala Beach, The City) • Create engagement and feedback between users • Marketing support primarily in mailing and database • Online PR focus on the local market • Site inspections for branding, marketing, and sale purposes

• Database analysis Web Analytics (Google Analytics, Sprout Social, Klout, Social Mention) • Push to increase the number of social media fans and followers • Web content daily monitoring • Strategy direction for accounting executives and media • Proficient use of WordPress in order to add new content to the company website

• Social Media monitoring by constantly researching for company conversations and competitors online • Establish the position to focus on in regards to specific topics within the online community • Identify and link capabilities with pundits leading the online marketing increasing fans and followers by 40% in less than 2 months

• Act with integrity, honesty and knowledge that promote the culture, values and mission of Starbucks• Maintains a calm demeanor during periods of high volume or unusual events to keep store operating to standard and to set a positive example for the shift team• Anticipates customer and store needs by constantly evaluating environment and customers for cues.• Assists with new partner training by positively reinforcing successful performance and giving respectful and encouraging coaching as needed •Provides feedback to store manager on partner performance during shift• Develops positive relationships with shift team by understanding and addressing individual motivation, needs and concerns