Neta Bozman Email & Phone Number

United States

Product lead on a remote COE team for an international B2C and B2B company. - Led two Agile development teams simultaneously while delivering numerous projects and overseeing all support requests.- Collaborated with key stakeholders on product prioritization and quantifying business value in order to ensure alignment with overall business strategy.- Defined business and technical requirements in order to deliver practical solutions, prioritizing out-of-the-box Salesforce capabilities rather than resorting to custom development, when feasible. - Created and maintained a detailed product backlog, coordinated User Acceptance Testing, and regularly provided hands-on configuration, administration, testing, and troubleshooting support. - Performed quality reviews prior to sprint releases to ensure the product meets acceptance criteria.

Savannah, Georgia

Senior manager of CRM for an international B2B transportation solutions provider. - Led a year-long program moving from a failed CRM implementation through selection, configuration, data migration, and launch of a new Salesforce Enterprise instance, while realizing more than $300K in savings over anticipated expenditure.- Managed multiple projects, including implementing Community Cloud; transitioning to Lightning experience, integrating with CPQ and sales enablement system.- Created landscape-to-horizon roadmaps, documented existing and new process flows, created user stories, managed backlog, developed test plans and oversaw UAT. - Reported directly to senior leadership on performance metrics; providing best practice strategies for resolving problematic processes and potential barriers to adoption. - Developed several policies at the departmental level, including vendor selection and management, new tech acquisition, and a Balanced Scorecard evaluation process for new projects.- Managed the CRM budget for each phase of development. Partnered with cross-functional teams to prioritize initiatives and managed a team of administrators, consultants and external vendors.

Savannah, Georgia

Raleigh-Durham, North Carolina Area

Project manager for a specialized CRM consultancy; led 20+ CRM projects (implementations & integrations). - Managed the scope, budget, and timeline while providing direction to the development team and ensured client expectations were met. - Interacted with clients at multiple levels to elicit, document, and validate business requirements.- Performed installation and configuration of Dynamics and Salesforce CRM and custom solutions, along with creation and modification of objects, security roles, processes, etc. - Conducted training sessions (onsite and remote) for system admins, users, and managers.

Arlington, Va

Business analyst on an Agile development team, serving multiple federal clients on an enterprise-level Dynamics CRM implementation project. - Documented business requirements, held backlog grooming sessions with multiple clients, created user stories, developed test scripts, and performed sprint demos. - Worked closely with technical team members to facilitate all phases of the development cycle, including design, testing, deployment and support.- Collaborated with colleagues in the creation of re-compete documentation and new project proposals.

Washington D.C. Metro Area

CRM admin role, responsible for all hands-on configuration within the system. - Provided technical insight and recommendations to senior management in order to better leverage CRM capabilities. - Interacted with stakeholders and business managers to understand processes, gather requirements, and translate them into system design documentation. - Developed and implemented data hygiene standards and policies. - As the de facto marketing manager, designed protocols for email marketing in accordance with legal requirements and best practices standards.

CRM admin for the company’s inaugural implementation of CRM, primarily used for real estate marketing and sales. Performed initial setup and configuration, installed add-on components and integrated with third party systems. Developed training materials and trained all sales teams.