As invited by the CEO, I spearheaded the technological advancement of www.tuasaude.com, a leading health content portal with 700,000 daily visits, primarily generating revenue through advertising. Over 6 years, I served as the sole technical expert.Site Overview (2024):Ranked as the number 1 health site in Brazil by Semrush and SimilarWeb.Boasting 30 million monthly users, predominantly from Brazil, with 88% mobile traffic.Available in 4 languages: Portuguese, Spanish, English, and French.Regularly publishing 150 articles per week.Presently owned by Brazil's largest hospital group, ranking 4th globally.Achievements:Contributed to a remarkable 350% increase in visits and a 600% surge in revenue through strategic initiatives:Site and Backoffice Overhaul: Completely redesigned both, enhancing performance and ensuring compliance with quality standards like Core Web Vitals, facilitating new feature implementation.Backoffice Innovations: Introduced data analysis, productivity, and internationalization tools, empowering a team of 10 editors to maintain 18,000 articles updated based on relevance.Revenue Enhancement: Optimized revenue streams, chiefly from advertising, by introducing new ad spaces in long-form content and implementing an ad reload technique.Post-Acquisition Objectives (2022):Following acquisition by Rede D’Or, Brazil's largest hospital group, the focus shifted to generating leads for hospital services. Led a team of 4 technical experts in implementing conversion strategies, resulting in a record 6,000 consultations in a month. Key strategies included content cataloging, varied CTAs, and improved consultation booking.Involvement:Played a pivotal role in all phases of strategy development, from ideation to task prioritization and execution.

Baboom, a tech startup founded and funded by renowned figure Kim Dotcom, boasted its development center in Porto. The company aimed to revolutionize the music industry by creating a direct-to-artist music streaming platform.Role and Contributions:As a product owner, full-stack developer, and team leader, I led the development of the platform's social component. Our work included:Social Login and Post Sync: Implemented social login functionality, post synchronization between Baboom and major social media platforms like Facebook, Twitter, Instagram, and YouTube.User Interaction: Developed features for user engagement, including likes, shares, comments, and follows inside the platform.Technical Details:The project utilized microservices written in Node.js for the backend, while the frontend was built using a proprietary framework executed as a Single Page App.Conclusion:My journey with the company concluded when the project lost its funding, resulting in the product never reaching launch. Despite this, the experience gained in developing a cutting-edge music platform remains invaluable.

Rocket, a pioneering development center in Porto, housed two major projects during my tenure:Foodpanda (www.foodpanda.com):As a team leader and full stack developer, I spearheaded the reconstruction of the food delivery platform. Tasked with leading a team of 8 developers, we aimed to overhaul the poorly developed initial project for www.foodpanda.com, which now boasts over 7,000 employees. Challenges included structuring menus to accommodate diverse options and toppings, as well as defining delivery areas across 25 countries. The project was deployed first time 6 months after development started.Jumia (www.jumia.com, formerly Kaymu):I also led a team of 12 developers as both team and tech leader for www.jumia.com, formerly known as Kaymu. This project, initially developed on Rocket's generalist platform, underwent significant modifications to adapt to an auction-based model. Challenges included internationalization efforts to replicate the project in multiple countries and the development of diverse functionalities, including various auction formats and shipping solutions.

Founded by a group of friends to capitalize on the emerging Software as a Service (SaaS) trend, Muchbeta maintained a flat organizational structure with a three-member development team, including myself. Key products developed include:Lawrd.com: A management software tailored for law firms, streamlining time and resource tracking for client services and billing. Core features included a timesheet for intuitive time tracking and a reporting area addressing critical firm questions.Teepin.com: An idea management platform enabling collaborative idea sharing among organization members to enhance various company aspects.Yoomit.com: A meeting management tool simplifying scheduling, agenda setting, and minute-taking processes.In addition to these SaaS products, Muchbeta also crafted collaboration platforms for prominent Portuguese organizations such as Corticeira Amorim, Pfizer, and Cotec. These platforms resembled social networks but were customized to address specific company objectives, including problem-solving challenges, idea generation, and human resources performance evaluation.

In 2006, Seara.com played a pivotal role in establishing the web presence of Portuguese businesses. With a proprietary platform tailored for e-commerce website creation, the company excelled in meeting client needs with its easily extendable and customizable solution.Roles and Contributions:Initially joining Seara.com as a freelancer, I transitioned into a full-time role, working on diverse projects totaling over 20. My responsibilities encompassed all programming tasks, adapting client designs to the platform and modeling specific processes. Subsequently, I joined the technical team dedicated to enhancing the base platform.Notable Projects:Data Synchronization Tool:Purpose: Facilitating data synchronization between management software and e-commerce websites.Features: Designed to be versatile and adaptable to any ERP system, the tool utilized XML markup language to establish relationships between ERP entities and e-commerce platform properties, with customizable synchronization periodicity.Impact: Widely employed across multiple projects, including the Bertrand bookstore initiative, where its implementation proved pivotal, occupying company resources for months and becoming a major selling point.B2B Portal for Frustock:Purpose: Developed a Business-to-Business portal for the wholesale trade of fruits and vegetables.Features: Tailored for clients like restaurants and hotels to streamline recurring bulk orders, offering simplified order management on a single screen for different days of the week.Impact: Revolutionized order management for large clients, significantly enhancing their ordering efficiency.Education:During this period, I pursued and completed a degree in Computer Engineering at Instituto Superior de Engenharia do Porto, further augmenting my skill set and knowledge base.

My debut into the professional world began at a manufacturing company specializing in overhead cranes and wind towers, boasting a workforce of 400 employees, including 100 office staff. Hired to join the IT department, consisting of 4 members, my role encompassed providing IT support and devising software solutions to streamline company processes.Educational Pursuit:During my tenure, I embarked on a journey of evening studies, enrolling in Computer Engineering at the Instituto Superior de Engenharia do Porto, which I pursued alongside my job responsibilities.Projects Undertaken:- Employee Data Recording Tool: Developed a tool to record employee data synchronized with various management applications for timekeeping, payroll, and evaluations.- Quality Inspection Record Tool: Designed a tool to log quality inspections conducted on welding processes at the factory. This tool featured robust reporting capabilities to pinpoint failure points or combinations leading to defects (materials, machinery, operators, among others). - Wind Tower - Production Cycle Tracking Tool: Created a tool to track the production cycle of wind towers, aiding in decision-making regarding team organization, factory space, and resource allocation. - These projects not only enhanced the efficiency of company operations but also honed my skills as a developer and problem-solver, laying a solid foundation for my future endeavors in the tech industry.