Founder of a dynamic and innovative marketing agency, I have worked with clients of various sizes and industries (Luxury hospitality, consumer goods, business services, etc.) to define their marketing strategy and help them achieve their business goals through our expertise in digital marketing strategy, content creation, and data analysis. Our services include social media strategy development, data analysis, reporting, marketing audits, marketing team training, consulting, and content creation.I have had the opportunity to work with a flexible and dynamic team of several people, each with a unique profile to meet the specific needs of our clients. As the founder, I have held several key roles, including strategist, marketing expert, consultant, business administrator, project manager, and team leader. These experiences have allowed me to develop a unique approach to marketing, combining both scientific and artisanal skills to produce concrete and measurable results for our clients.Through our expertise, we have been able to increase the audience of websites by 450%, reduce advertising costs by 50% while increasing performance by 200%, and train marketing teams to develop their audience by 20%.

As a Marketing and Communications Manager, my mission is to develop and implement the company's marketing and communication strategy. I am responsible for defining our brand positioning, leading strategic initiatives such as SEO, social media, and press relations, as well as driving business development through effective partnerships and online advertising.I am also in charge of creating and developing our social media strategy, which includes producing engaging and relevant content for our target audience. My expertise in copywriting and graphic design (photo, video, presentations) ensures that our brand image remains consistent across all communication channels.In addition to my marketing skills, I am also responsible for organizing events and trainings for the company. I coordinate with suppliers and sponsors, as well as with speakers and participants. I ensure that the logistics of events and trainings run smoothly, and I am in charge of accounting (expenses, receipts, invoicing).Furthermore, I have successfully led projects in project management and results analysis. I am passionate about my role and continuously strive to improve my skills to help the company achieve its business goals.

As a Business Development Manager for the Swiss Romand territory, I played a key role in the commercial development of my company by identifying and approaching new prospects. My main mission was to identify the specific needs of each potential client and to present them with tailored solutions to meet those needs. I also worked on upselling products to increase the value of existing customer accounts.To diversify our client portfolio, I implemented a strategy aimed at attracting new market segments and building lasting relationships with them. I managed the customer relationship to ensure their satisfaction and long-term loyalty.In addition to my business development responsibilities, I also worked on negotiating and selling complex solutions to strategic clients. I used my in-depth knowledge of my company's products and services to propose customized solutions that meet the specific needs of each client.Thanks to my communication and negotiation skills, I was able to build solid relationships with clients and understand their needs in order to offer them tailored solutions. I also worked on diversifying the client portfolio by attracting new market segments and building lasting relationships with them.

Throughout my career, I have had the pleasure of working as a consulting sales executive with a focus on business development and client acquisition. In this role, I have held several key positions, including leading multinational teams and managing client accounts in the healthcare and banking industries.My main responsibilities included the development and implementation of effective sales campaigns to achieve our revenue targets. I led large-scale acquisition campaigns, which enabled the company to expand its customer base and generate additional revenue.In addition to my sales responsibilities, I also played a key role in the development and marketing of IoT (Internet of Things) solutions for our company. I worked closely with technical teams to create innovative products that helped the company stand out in a competitive market.As part of my role, I also worked with clients in the healthcare and banking sectors to provide them with technology solutions that meet their specific needs. I managed key accounts and developed lasting relationships with these clients to ensure their satisfaction and long-term loyalty.Thanks to my ability to lead multinational teams, I was able to work with colleagues from different countries to achieve common goals. I used my communication and leadership skills to guide team members towards success and ensure that our projects were delivered on time and within budget.

🚀 As a Marketing Assistant, I passionately orchestrated initiatives ranging from competitive intelligence to coordinating major events. My role was marked by notable successes, such as participating in the creation of the first CREA Digital Day with Simon Sinek as the keynote speaker. 🌐In addition, I played a central role in the development of the company's social media networks, covering a full spectrum of tasks: 📊 Strategic Monitoring: Constant surveillance of trends and competitors to inform marketing strategies. 📅 Editorial Calendar: Design and management of a dynamic editorial calendar to optimize online presence. 📸🎥 Visual Content Creation: Development of captivating photo and video content to enhance the impact of various actions. 📈 Return Analysis: Careful evaluation of returns to adjust strategies in real-time. 👁‍🗨 Online Reputation Monitoring: Proactive monitoring to maintain a positive image and reactivity to comments. 📊 Strategic Reporting: Creation of detailed reports on performance to guide strategic decisions.💡 My career has been punctuated by stimulating challenges, including adapting to a new profession and the innovative launch of the company's social media networks. 🤝 I have worked closely with management, a creative team, and marketing experts, demonstrating my ability to work transversally for impactful results.