Tommy Dionisio Email & Phone Number

110 Triple Creek Drive, Suite # 60 Longview, Tx 75601

CrossFit training academy

Longview, Texas Area

Brand Consulting - providing companies key strategies to create brand extensions into the highly profitable natural products segment. Brand Positioning - Brand Development - Formulation - Logo Creation – Intellectual Property Assessment and Acquisition - Packaging Design - Component Procurement - Look Book - Sales - Marketing - Operations

Hallsville, Tx

Co-founded a highly successful local Coffee House - building a brand and cultivating a community that gives the Big Chain Coffee retailers a run for the money

Carson, California 90810

Culture: Developed culture of accountability with equal emphasis on results and journey. Established industry-wide salon teaching methods focused on core value of products over techniques. Branding: Maintained communications with staff at all levels to ensure consistency of brand messaging. Created NEUMA brand, a top-rated natural professional haircare line, including marketing collateral, tradeshow participation, and intellectual property rights. Formulated first hair care product range using only essential oils based on training as Aromatherapist. Sustainability/Ethics: Introduced and championed concepts of sustainability and transparency to industry. Implemented use of 100% post-consumer resin and recycled board stock for packaging, as well as developed methods for offsetting 100% of manufacturing energy through wind energy. Identified core list of damaging chemicals, leading industry in removal from products. Founded first certifiable standards of “organic” and “sustainable” terminology within personal care products in US. Profitability: Revitalized Pure & Basic, a 40-year-old brand that had become stagnant, turning line from huge losses to profits of nearly $1 million. Drove high rates of profitability for multiple brands, allowing organization to purchase equity. Talent: Identified, recruited, and mentored leaders, driving organization forward through succession planning and profitable acquisition. Improved organizational structure, minimizing layers of management and increasing buy-in at all levels.Leadership: Led audits for team and evaluated results. Ensured compliance with State and Federal regulations. Drove company storytelling and brand training for Regional Distributor Sales Consultants, design teams, and art directors throughout the US. Oversaw new business unit openings, including financial planning and construction coordination, as well as visited sites to ensure maintenance of quality controls.

Formulation, brand creation, full P&L

Liquidation

Restore a dying 45 year old band to a healthy profitable & sustainable venture

Longview, Texas Area

Full P&L

Longview, Texas Area

Full P&L

Longview, Texas Area

Created a healthy and sustainable hair care brand for the professional salon industry

Super cross and Moto cross race team Christian Dionisio #25 KAW 250F sponsorship and management

Full P&L

Irvine, California

Directed storytelling, branding, and market strategy for nationally recognized and top-selling brand of essential oil-based home fragrance products. Developed organizational structure for each division, as well as introduced initiatives to improve buy-in. Maintained organizational focus on cultivating a high-achieving sales and marketing team by recruiting top talent and providing ongoing coaching and development. Oversaw sales, accounting, marketing, and HR, ensuring all operations were sustainable and met organizational targets. Determined strategies for improving efficiency and implemented consistent changes companywide. Achievements:Created first brand of home fragrance products using only essential oils and no synthetic fragrances.Established successful in-store planogram programs across the US for major chains. Designed and patented a unique packaging system to display and protect pillar candles at retail sites. Developed blending formulations for completed range of essential oil-based fragrances. Reduced costs by 13% through the implementation of an inventory management system. Increased production 135% while decreasing labor costs by 50% through engineering of manufacturing processes and procedures. Managed organization’s operational, sales, marketing, merchandising, and financial models for direct goal of acquisition by and integration into Yankee Candle Company. Generated $16 million in sales during tenure, starting from zero.Conducted regular site visits to assess operations and motivate teams.

Insurance sales

Full service auto insurance brokerage serving all of Southern California

Alternate Energy Consultancy. Design, sales, installation and maintenance of Solar Hydronic and photovoltaic arrays; and coal and wood burning hydronic and radiant heating systems.

Responsible for installation of CATV plant through easements covering most of northern Nassau County, NY

Nutritional Oncology

Nutritional Oncology

Education record