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Julian Neumann [Mscm] is listed as Marketing Strategist at City of Calgary, a company with 7063 employees, based in Calgary, Alberta, Canada. AeroLeads shows a work email signal at calgary.ca and a matched LinkedIn profile for Julian Neumann [Mscm].
Julian Neumann [Mscm] previously worked as Principal at Alferatz and Assistant Director, Strategic Outreach at Government Of Alberta. Julian Neumann [Mscm] holds Master Of Science In Marketing, Marketing from The University Of Birmingham.
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AeroLeads found 1 current-domain work email signal for Julian Neumann [Mscm]. Compare company email patterns before reaching out.
Award-winner, highly experienced subject-matter expert and author in branding and marketing communications. I help brands transform individuals into engaged customers through appealing marketing campaigns, translating powerful insights into meaningful messages, using innovative branding tools and integrated marketing communications. My unique approach to marketing finds the right balance between subject-matter expertise and creativity, embedding structured thinking, planning, and seamless execution.I hold a degree in Business Administration from the Universidad de las Américas in Mexico, and a Master of Science in Marketing (MScM) degree from the University of Birmingham, in the United Kingdom.For about 20 years I have worked in marketing for several multinationals and brands including José Cuervo, Quaker State, Duracell and BTicino. During my professional career, I also had the opportunity to collaborate as a marketing lecturer and speaker at two leading universities in Mexico.After moving to Canada, by the end of 2013, I expanded my professional experience in social marketing; collaborating as an independent marketing communications consultant for various non-profit organizations such as The United Way of Calgary.Later, I collaborated as a communications advisor and planner at The City of Calgary; creating the basis of the first multicultural communications strategy for the City, which was later approved unanimously, as a policy by City Council in 2018.Due to my research work in the area of multicultural marketing, I won in 2017, the prestigious international award 'Gold Quill Award of Excellence', granted by the International Association of Business Communicators (IABC), in San Francisco, California. More recently, I published a marketing communications book targeted to the Hispanic market. After 7 months of being published (December 2021 & September 2022) the book ranked #1 in sales in Amazon Mexico, under the 'marketing books' category.Currently I re-joined the City of Calgary as a Marketing Strategist, helping the City to create a marketing framework for the municipal cemeteries, a talent acquisition marketing strategy (EVP) and a positioning strategy for Waste and Recycling Services (WRS). During my free time I keep supporting other organizations with their marketing needs.
Listed skills include Comunicaciones De Marketing, Mercadotecnia, Mercadotecnia En Medios Sociales, Marketing Digital, and 26 others.
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A career timeline built from the work history available for this profile.
Calgary, Alberta, Canada
- I provide strategic direction for marketing campaigns and plans for the City of Calgary products, services and initiatives, including revenue-generating business units such as the municipal cemeteries.- I oversee the implementation of the marketing plans collaborating with other functional areas, including situational analysis, market research.
Calgary
- Creation of a publishing platform, a digital product, and a printed book targeted to the Hispanic market from the ground up.- Development of a brand strategy and a graphic identity. UX / UI design for a digital product and landing page.- Conception of a distribution strategy, pricing, and a digital marketing plan employing a combination of Search and.
Calgary, Canada Area
- Creation of a strategy and multicultural communications plan for the Government of Alberta, which aims to improve the communication of services and messages addressed to the different ethnic communities in Alberta.- Audience analysis and market research to identify cultural values and media platforms used by the most representative ethno-cultural groups.
Calgary, Canada Area
- Creation of a market segmentation strategy and communications plan aiming to understand the interests and priorities of the different socio-demographic groups in Calgary.- Design and implementation of a research and segmentation strategy for multicultural communities (Ethnic Marketing) in Calgary. The project was awarded with a Gold Quill Award of.
Calgary, Canada Area
Within the Special Projects Area at Corporate Marketing, I supported the marketing communications' innovation efforts by researching, building, pitching and incubating initiatives to improve our practice, in areas such as:- Content Marketing: Analyzing best practices and designing models and strategies to implement a pilot project to offer content focused.
Calgary, Canada Area
Net Clean: Oct’14-Feb’15> Communications' strategy, brand identity (both conceptual and graphic), new website structure and website project planning.Immigrant Sector Council of Calgary (ISCC): Jan’15> Creation of a model and visual concept: 'Calgary’s Settlement Service System Model' Alberta Association of Immigrant Serving Agencies (AAISA): Sep’14-Feb’15>.
Calgary, Canada Area
- Brand Architecture and creation of a marketing communications’ plan and strategy for the Calgary Local Immigration Partnership (CLIP). The strategic plan won a 'Star of Excellence Award', granted by the City of Calgary in 2016.- Development of social engagement activities and a content strategy and branding through our digital and social media platforms.
Querétaro Area, Mexico
- In coordination with the International Communication Director, based in France, I was in charge of the group’s [ legrand.com ] marketing communications in Mexico and, to some extent, in Latin America.- Highly experienced in developing and implementing 360º product launches and communication campaigns, involving: communication strategy, campaign.
Querétaro Y Alrededores, México
- Communication plan development: campaign management and marketing collateral design.- Development of the product display system, through different kinds of retail formats; including DIY and sophisticated, up-scale, experiential showrooms and trade shows.- Development of a new (award wining) display system at Home Depot, which rose sales by 40% in year.
Querétaro Area, Mexico
- Development of a new strategy to produce and distribute POP materials, nationwide, and at different store formats, which drastically improved delivery times and reduced costs.- Customer database management: I co-created the first formal CRM system, which helped us to improve the mailings and product display delivery efficiency with a 96% success rate..
Querétaro Area, Mexico
Postgraduate Diploma Branding Instructor (weekends) and occasional lecturer at marketing conferences.
Ciudad De México Y Alrededores, México
International Marketing Professor (at nights). Last semester students
Ciudad De México Y Alrededores, México
- Brand Extension: development of a communication strategy and marketing plan for DURACELL in the automotive battery market.- Packaging (label) design, manufacturing contract negotiation, creative brief development, media plan, product display design and store design for service centres.- Coordination of exploratory market research studies.
Ciudad De México Y Alrededores, México
- Responsible for the communication strategy, market segmentation, branding, marketing collateral development, political platform and speech design.+18% growth in vote preferences.
Ciudad De México Y Alrededores, México
- Development of the annual marketing plan for Appleton and Malibu (Rum).- Planning and implementation of an added-value strategy for supermarkets and a brand building experiential campaign for on-premise channels.- I left this position to study a Master's degree in the UK.
Ciudad De México Y Alrededores, México
- I developed a new supplier portafolio, which helped the company to reduce the main product acquisition costs by 30% and helped increase sales by 45%.- Product launch of ‘Unocal 76’ (motor oil) in the Mexican market.
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Guy Sosnoski
Colleague at City Of Calgary
Canada, Canada
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Ben Barrington
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Jonn Malmqvist
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Laurie Vermeylen
Colleague at City Of Calgary
Canada, Canada
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John Wallace
Colleague at City Of Calgary
Alexandria, Virginia, United States, United States
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Darrell Hesse
Colleague at City Of Calgary
Canada, Canada
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Dino Civitarese
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Jennifer Johnson
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Ashley Johnson
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Jason Gallo
Colleague at City Of Calgary
Calgary, Alberta, Canada, Canada
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Activities and Societies: International Students Rep. Dissertation: Marketing of places under the context of urban regeneration (the.
Activities and Societies: Student Rep
Activities and Societies: - President of the Student Council (1997-1998) - Business School Students Rep. (1995-1996) - As part of an.
Quick answers generated from the profile data available on this page.
Julian Neumann [Mscm] works for City of Calgary.
Julian Neumann [Mscm] is listed as Marketing Strategist at City of Calgary.
AeroLeads has found 1 work email signal at @calgary.ca for Julian Neumann [Mscm] at City of Calgary.
Julian Neumann [Mscm] is based in Calgary, Alberta, Canada while working with City of Calgary.
Julian Neumann [Mscm] has worked for City Of Calgary, Alferatz, Government Of Alberta, The City Of Calgary, and Independent Consultant.
Julian Neumann [Mscm]'s colleagues at City of Calgary include Guy Sosnoski, Ben Barrington, Jonn Malmqvist, Laurie Vermeylen, and John Wallace.
You can use AeroLeads to view verified contact signals for Julian Neumann [Mscm] at City of Calgary, including work email, phone, and LinkedIn data when available.
Julian Neumann [Mscm] holds Master Of Science In Marketing, Marketing from The University Of Birmingham.
Julian Neumann [Mscm] is listed with skills including Comunicaciones De Marketing, Mercadotecnia, Mercadotecnia En Medios Sociales, Marketing Digital, Publicidad, Estrategia De Mercadotecnia, Campaign Management, and Advertising.
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