Julian Neumann [Mscm] Email & Phone Number

Calgary, Alberta, Canada

- I provide strategic direction for marketing campaigns and plans for the City of Calgary products, services and initiatives, including revenue-generating business units such as the municipal cemeteries.- I oversee the implementation of the marketing plans collaborating with other functional areas, including situational analysis, market research, competitor analysis, pricing strategies, branding, target market insights, marketing recommendations, media strategy, timelines, metrics and… Show more - I provide strategic direction for marketing campaigns and plans for the City of Calgary products, services and initiatives, including revenue-generating business units such as the municipal cemeteries.- I oversee the implementation of the marketing plans collaborating with other functional areas, including situational analysis, market research, competitor analysis, pricing strategies, branding, target market insights, marketing recommendations, media strategy, timelines, metrics and budgets.- I provide guidance and performance feedback to the project team, managing vendors, assigning work, monitoring budget and schedules and ensuring deliverable quality. Show less

Calgary

- Creation of a publishing platform, a digital product, and a printed book targeted to the Hispanic market from the ground up.- Development of a brand strategy and a graphic identity. UX / UI design for a digital product and landing page.- Conception of a distribution strategy, pricing, and a digital marketing plan employing a combination of Search and Social Media ads.- Creation of a digital platform aimed to promote the product organically through a content marketing… Show more - Creation of a publishing platform, a digital product, and a printed book targeted to the Hispanic market from the ground up.- Development of a brand strategy and a graphic identity. UX / UI design for a digital product and landing page.- Conception of a distribution strategy, pricing, and a digital marketing plan employing a combination of Search and Social Media ads.- Creation of a digital platform aimed to promote the product organically through a content marketing strategy.- KPI analysis, A/B testing, and campaign optimization employing different evaluation tools.- Landing page performance analysis and optimization employing usability testing and heath maps.- Campaign results: CTR 1.05% (Industry benchmark 0.73%). Dramatic improvement of the ‘Visits to Leads’ Conversion Rate - 9.5% and the ‘Leads to Clients’ Conversion Rate - 19.55% after optimizing the landing page. (Benchmark U.S. ‘Leads to Clients’ 4.3%).- The product was ranked #1 in sales at Amazon.com.mx on December 25th, 2021. Show less

Calgary, Canada Area

- Creation of a strategy and multicultural communications plan for the Government of Alberta, which aims to improve the communication of services and messages addressed to the different ethnic communities in Alberta.- Audience analysis and market research to identify cultural values and media platforms used by the most representative ethno-cultural groups in the province, including the Chinese, East Indian, Filipino and Latino communities, among others.- Planning, creation… Show more - Creation of a strategy and multicultural communications plan for the Government of Alberta, which aims to improve the communication of services and messages addressed to the different ethnic communities in Alberta.- Audience analysis and market research to identify cultural values and media platforms used by the most representative ethno-cultural groups in the province, including the Chinese, East Indian, Filipino and Latino communities, among others.- Planning, creation and/or adaptation of the government's communications campaigns, targeted to different multicultural groups.- Advice and support on multicultural marketing to the different business units and ministries that make up the provincial government. Show less

Calgary, Canada Area

- Creation of a market segmentation strategy and communications plan aiming to understand the interests and priorities of the different socio-demographic groups in Calgary.- Design and implementation of a research and segmentation strategy for multicultural communities (Ethnic Marketing) in Calgary. The project was awarded with a Gold Quill Award of Excellence in 2017, granted by the International Association of Business Communicators, IABC.- Creation of media plans (including… Show more - Creation of a market segmentation strategy and communications plan aiming to understand the interests and priorities of the different socio-demographic groups in Calgary.- Design and implementation of a research and segmentation strategy for multicultural communities (Ethnic Marketing) in Calgary. The project was awarded with a Gold Quill Award of Excellence in 2017, granted by the International Association of Business Communicators, IABC.- Creation of media plans (including traditional, non-traditional and online media platforms) to support all the different communications campaigns required by several business units at The City, including campaigns targeted to multicultural groups.- By the end of 2017 my client portfolio included the Mayor's Office and City Council. Show less

Calgary, Canada Area

Within the Special Projects Area at Corporate Marketing, I supported the marketing communications' innovation efforts by researching, building, pitching and incubating initiatives to improve our practice, in areas such as:- Content Marketing: Analyzing best practices and designing models and strategies to implement a pilot project to offer content focused on improving the service experience.- Ethnic Marketing: Assess the opportunity to connect with Calgary's multicultural… Show more Within the Special Projects Area at Corporate Marketing, I supported the marketing communications' innovation efforts by researching, building, pitching and incubating initiatives to improve our practice, in areas such as:- Content Marketing: Analyzing best practices and designing models and strategies to implement a pilot project to offer content focused on improving the service experience.- Ethnic Marketing: Assess the opportunity to connect with Calgary's multicultural groups by employing media channel platforms that are relevant to them.- Programmatic Marketing: Analysis of programmatic marketing tools that are available in the market, the processes involved, risks and best practices to evaluate the integration of this technology into the media platform pool used by the corporation.- Wearable Computers: Research project to describe the taxonomy, relevance and potential of wearables as a channel and communication platform, and the impact that this type of emerging technology could have on municipalities in North America. Show less

Calgary, Canada Area

Net Clean: Oct’14-Feb’15> Communications' strategy, brand identity (both conceptual and graphic), new website structure and website project planning.Immigrant Sector Council of Calgary (ISCC): Jan’15> Creation of a model and visual concept: 'Calgary’s Settlement Service System Model' Alberta Association of Immigrant Serving Agencies (AAISA): Sep’14-Feb’15> Marketing communications planning, new graphic identity, social media strategy and marketing… Show more Net Clean: Oct’14-Feb’15> Communications' strategy, brand identity (both conceptual and graphic), new website structure and website project planning.Immigrant Sector Council of Calgary (ISCC): Jan’15> Creation of a model and visual concept: 'Calgary’s Settlement Service System Model' Alberta Association of Immigrant Serving Agencies (AAISA): Sep’14-Feb’15> Marketing communications planning, new graphic identity, social media strategy and marketing collateral elaboration.> 'Western Region Working Group' new graphic identityUnited Way of Calgary (Calgary Local Immigration Partnership): Feb’14 – May’14> Creation of a new Strategic Plan (This project was nominated for a 'Star of Excellence Award' granted by The City of Calgary in Y2016) and related marketing communications' plan.Calgary Region Immigrant Employment Council (CRIEC): Dec’13 – Feb’14 > New Website Structure, new graphic identity, marketing collateral elaboration (Handbooks, business cards, roll-ups, etc). Show less

Calgary, Canada Area

- Brand Architecture and creation of a marketing communications’ plan and strategy for the Calgary Local Immigration Partnership (CLIP). The strategic plan won a 'Star of Excellence Award', granted by the City of Calgary in 2016.- Development of social engagement activities and a content strategy and branding through our digital and social media platforms (+225% growth in the first weeks).- Event management, CLIP's 2nd Anniversary: creative concept, production and implementation.

Querétaro Area, Mexico

- In coordination with the International Communication Director, based in France, I was in charge of the group’s [ legrand.com ] marketing communications in Mexico and, to some extent, in Latin America.- Highly experienced in developing and implementing 360º product launches and communication campaigns, involving: communication strategy, campaign management, research and insight gathering, market segmentation, positioning, brand architecture, creative brief design, media planning… Show more - In coordination with the International Communication Director, based in France, I was in charge of the group’s [ legrand.com ] marketing communications in Mexico and, to some extent, in Latin America.- Highly experienced in developing and implementing 360º product launches and communication campaigns, involving: communication strategy, campaign management, research and insight gathering, market segmentation, positioning, brand architecture, creative brief design, media planning (off-line and on-line), events, display development, CRM strategy, website development, packaging design and (award winning) marketing collateral.- Our results, in digital and social media campaigns, were used as a ‘best practice’ example by group Legrand in over 60 subsidiaries around the world.- I successfully implemented, under very tight delivery times, a display store reset at +100 Home Depot premises, to renovate our display, product mix and packaging system, which rose sales by 25%. - Neat communication budget management and control. Show less

Querétaro Y Alrededores, México

- Communication plan development: campaign management and marketing collateral design.- Development of the product display system, through different kinds of retail formats; including DIY and sophisticated, up-scale, experiential showrooms and trade shows.- Development of a new (award wining) display system at Home Depot, which rose sales by 40% in year 2008.

Querétaro Area, Mexico

- Development of a new strategy to produce and distribute POP materials, nationwide, and at different store formats, which drastically improved delivery times and reduced costs.- Customer database management: I co-created the first formal CRM system, which helped us to improve the mailings and product display delivery efficiency with a 96% success rate.- Responsible to coordinate trade shows, events and press conferences.

Querétaro Area, Mexico

Postgraduate Diploma Branding Instructor (weekends) and occasional lecturer at marketing conferences.

Ciudad De México Y Alrededores, México

International Marketing Professor (at nights). Last semester students

Ciudad De México Y Alrededores, México

- Brand Extension: development of a communication strategy and marketing plan for DURACELL in the automotive battery market.- Packaging (label) design, manufacturing contract negotiation, creative brief development, media plan , product display design and store design for service centres.- Coordination of exploratory market research studies.

Ciudad De México Y Alrededores, México

- Responsible for the communication strategy, market segmentation, branding, marketing collateral development, political platform and speech design.+18% growth in vote preferences.

Ciudad De México Y Alrededores, México

- Development of the annual marketing plan for Appleton and Malibu (Rum).- Planning and implementation of an added-value strategy for supermarkets and a brand building experiential campaign for on-premise channels.- I left this position to study a Master's degree in the UK.

Ciudad De México Y Alrededores, México

- I developed a new supplier portafolio, which helped the company to reduce the main product acquisition costs by 30% and helped increase sales by 45%.- Product launch of ‘Unocal 76’ (motor oil) in the Mexican market.

Master Of Science In Marketing, Marketing

Activities and Societies: International Students Rep. Dissertation: Marketing of places under the context of urban regeneration (.

Gradute Diploma In Business Development, Business

Activities and Societies: Student Rep

B.A. In Business Administration, Business Administration, 8.7

Activities and Societies: - President of the Student Council (1997-1998) - Business School Students Rep. (1995-1996) - As part.