Leading the overall growth strategy. Identifying opportunities that drive revenue, expand market share, and fuel overall growth. Collaborating closely with the C-suite and cross-functional teams ( Product, Marketing, Business, Sales & Operation). Ensuring overall growth initiatives align with the company's vision and objectives.

Develop and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth. Overseeing all marketing efforts, including product development, advertising, public relations, and market research, to ensure that the company's marketing efforts are aligned with its overall business goals.

Create a product strategy that describes business cases, high-level use cases, technical requirements, revenue, and ROI. Lead overall growth of existing Financial APP. Analyze the entire customer journey, suggest marketing & sales strategy, and optimize the customer journey

Key Roles: Fintech/Retail Product Designing, Use case analysis, BRD Preparation, Digital Promotion, Business Analyst, Product Research - Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch- Work closely with the cross-functional departments (Management, Sales, Marketing, Operation, Admin, and External Stakeholders) to define the value proposition, product requirements, and draft documentation.- Ensuring effective product marketing, educating the market on new product lines and expanding website and channel strategies to product positioning effectively.- Define user flows and work with engineers to design and build a delightful user experience.- Product Invision & growth of fintech, healthtech, edutech & retail products.Some of the key healthcare, fintech & retail products I worked on as of now - Virtual Card: Replacement of Physical Card into Mobile APP - One APP: Full-Fledged Mobile Banking APP - Marketplace: Multi-vendor e-commerce engine having payment integration of all the possible national payment providers & international - APOS Billing: Providing Billing solution in Android POS

- Entire Communication plan should be backed by market research data, population data & current state of Nation due to Covid-19- Independently plan, develop, implement and manage creative marketing content across a broad range of social media marketing channels- Plan and develop content for campaigns and drive brand engagement on social media.- Measure, analyse and summarize social media activity with data-driven insights.- Review social media campaigns and activities, and summarize the methodology to be used in the future

Key Roles: Product Invision, Digital Transformation, Product Development, 360 Digital Marketing, B2C Product growth strategy, Digital Consultant, Robust Website Architecture Planning, Search Engine Optimization, Content Architecture planning, Business Analyst, Product Management, UI/UX wireframe designing, Social Media & Digital Monitoring- Define the product vision and be responsible for creating and managing product strategies, roadmaps, project plans, and product specifications.- Collaborate with product, engineering, design, customer support, sales and marketing to deliver great products to our customers.- Support the delivery of digital marketing analytics and insights to optimise campaign performance.- Monitor campaign performance, analytics dashboards, and synthesise key metrics and audience behaviour trends to derive actionable insights.- Stay on top of digital marketing trends, attribution models and implement tools to track the effectiveness of digital campaigns.- Work with web developers and the marketing team to properly implement SEO best practices in coding and campaigns.- Build systems and best practices to ensure that all content is optimized for SEO.- Conduct market research, generate product requirements, develop marketing and sales support strategiesFew associated organizations for Digital Growth Strategy/ Industry Analyst projects that I have undertaken and successfully completed:British Council, World Health Organization, Yeti Airlines,Marie Stopes International,Pioneer Law Firm,Up Everest, Foodmandu, FonePay, Himalaya Airlines, Subisu, MeroJob,Clear TV, NMB Bank, Sanima Bank, Himalayan Bank, HoneyGuide App, Yonder Music, Samsara Money Transfer, COVID-19 Crisis Management Centre, Nepal Tourism Board, The Story Tellers, Sairam Dental Clinic, MyHolidayNepal, Landmark Education, Education Park,IWS School, Kids Care, Rupys International School, Basecamp Trekking, PukuLuku( Animation), Hard Hat Helmet and more.

An integral part of the Development Team for ERP Software. Followed Agile methodology using C#, MS SQL Server. Part of Frontend & Backend development.