Growing up as a competitive dancer, I have learned how to find the balance between success in both athletics and academics. While I have had to overcome various obstacles and challenges, my dedication to dance has proven very rewarding. Dance has always been my greatest passion as it gives me a creative outlet as well as goals to strive towards. Taking what I have learned from my time at the studio, I hope to implement it into my studies and future endeavours. I am inspired by my father’s actions of building his own accounting firm from the ground up, and am interested in taking the risk of starting my own business in the foreseeable future. Developing efficient and adaptive skills to expand my business acumen will allow me to make relevant and impactful change in an ever-changing modern market. Through mentoring at my father’s accounting firm, I have had the chance to see what it is to kickstart your own business and the work that goes into it. As a dynamic and driven student, the Gustavson BCom co-op program will aid me in my future endeavours in management and marketing. For the past several years I have developed a passionate interest in the fashion industry. My ambition is to work with businesses on developing and expanding digital services including website design and development, branding, and social media management. As the fashion industry ever-changes, it is difficult for companies to stay culturally relevant and react to the advances in trends and technology. The current generations need for self-expression and individuality has changed marketing and the relationship brands have with their consumers. My ambition and goal is to understand how companies build a strong brand, manage the customer experience, and bring a product to the market that is responsive to the new generations’ desires.
