Managing the category of fashion and luxury (watches, jewelry and sunglasses)- Communicating and negotiating with suppliers and brands in order to develop better strategies and quick reactions to optimize performance- Actively involved in the entire process of selecting assortments, ordering goods, implementing the pricing policy (monitoring, adjusting).- Assuring growth in sales and net margin through adjusting of product range, pricing and promotions.- Ensuring forecasting processes and methods are followed effectively, for an optimal supply by conducting current and future forecasting analysis- Providing the maintenance of optimal levels of inventory, including inventory changes and reduction of the aging inventory.- Representing the company in front of Ministry of Finance (reporting on monthly, quarterly and annual level for cigarettesand alcoholic beverages)- Evolving and maintaining documentation and standard operating procedures for demand planning processes and systems- Responsible for reporting – progress compared to brand plan, price and margin deviations, promotions and assortment KPIs - for the related brands to the global category management, suppliers- good knowledge of SAP (significant role during the SAP implementation and creating processes adapted to the legal regulations and specifics of the company.

Spearheading efforts in supporting the company’s sales strategy through procurement, bookkeeping and marketing activities. Conducting sales analysis on a weekly, monthly, quarterly and annual level, and seeking new possibilities to increase sales from available data.Optimizing the assortment in order to meet market and consumer needs.In charge of managing all aspects of newspapers and magazines category, ordering new products and maintaining high level of communication with suppliers.Acting as a liaison between the management and the largest internal customer Hudson Global.Supervising and coordinating my category related activities of Hudson global employees in 6 retail stores.Delivering sales reports for cigarettes and alcoholic beverages to the Ministry of Finance on a monthly, quarterly and annual level.☛ Supporting 4 Country Category Managers.

Previously, while working as a promoter, I made contributions in the fields of advertising and product placement.☛ Appointed to promote high-end brands such are Godiva and Lindt.

At my first job in the field of advertising I was involved in processes similar to ones mentioned above. My tenure at Reckitt Benckiser was valuable because I gained significant insight into various procedures and organizational aspects related to marketing and retail.