Nevena Stajcic, Ma Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto

Successfully plan and implement marketing mix activities according to approved brand strategy, including promotional programs and advertising activities. Collaborate with other departments in launching new products to meet company and supplier expectations, strategies and goals.Heaven Hill, TJ Carolans, Casamigos, Marie Brizard Wine & Spirits, Premium Distillers, Tenjaku, Brewdog

Toronto

Successfully developed advertising campaigns for Facebook and Instagram that increased audience reach by 150% and visits back to site by 25% in the first 4 months. Surpassed the previous record of customer engagement through social media promotions by monitoring social media analytics and implementing appropriate campaigns. Facilitating Prud’homme Beer Certification Level 1 classes for 4 to 12 people on beer history, beer ingredients, beer and food pairings. Acting as Brand Ambassador… Show more Successfully developed advertising campaigns for Facebook and Instagram that increased audience reach by 150% and visits back to site by 25% in the first 4 months. Surpassed the previous record of customer engagement through social media promotions by monitoring social media analytics and implementing appropriate campaigns. Facilitating Prud’homme Beer Certification Level 1 classes for 4 to 12 people on beer history, beer ingredients, beer and food pairings. Acting as Brand Ambassador and sales support managed to get the program accepted by Nova Scotia Brewing Association, which led to Nova Scotia Community College. Show less

Toronto, Canada Area

Managed product development, planning, sourcing, design, and marketing. Overseen the development of marketing content and graphics to guide brand messaging for Crystal Head Vodka and Signal Hill Whisky. Worked intensely with market specific compliance agencies to ensure packaging and labeling requirements are met.Compiled and analyzed distributors sales data to determine market opportunities and provide additional assistance where needed.Guided digital marketing strategy… Show more Managed product development, planning, sourcing, design, and marketing. Overseen the development of marketing content and graphics to guide brand messaging for Crystal Head Vodka and Signal Hill Whisky. Worked intensely with market specific compliance agencies to ensure packaging and labeling requirements are met.Compiled and analyzed distributors sales data to determine market opportunities and provide additional assistance where needed.Guided digital marketing strategy consisting of social media content, campaigns, influencer outreach and Facebook advertising. Managed POS and Value Add Management for domestic and 75 international markets;Negotiated volume discounts, freight rates from vendors, yielding cost savings of 20%.Brought in-house multiple projects such as photography, video-editing, product packaging and digital media projects, saving the company over $10,000 annually.Coordinated events from conception through to completion including Exhibitions, Brand presentations, Promotions, Product launches and Social events. POS coordination and warehouse management for all local event activity. Attended, monitored and evaluated events and made recommendations to improve quality and customer experience. Show less

Toronto, Canada Area

Worked closely with pricing and inside sales to negotiate freight rates for existing and potential customers. Developed and implemented working procedures and weekly reports with customers and service providers to ensure on time delivery and distribution of products. Built and managed email campaigns, promotional materials and inbound communications with prospects and general inquires. Coordinated all aspects of the shipping process, including booking, preparation of manifests, bills of… Show more Worked closely with pricing and inside sales to negotiate freight rates for existing and potential customers. Developed and implemented working procedures and weekly reports with customers and service providers to ensure on time delivery and distribution of products. Built and managed email campaigns, promotional materials and inbound communications with prospects and general inquires. Coordinated all aspects of the shipping process, including booking, preparation of manifests, bills of lading and invoicing. Show less

Belgrade

Developed best in class brand equity initiatives including brand look and feel and sponsorship to ensure that our creative vision is met, is consistent across all platforms, and is executed efficiently. Co-edited and assisted in editorial direction, design, production and distribution of all publications.

Belgrade

Accountable for the creation, implementation, and execution of strategic sales initiatives, such as On/Off Premise, Chain, Independent, Regional, National, and other licensed retail accounts. Established strong Brand recognition with (Master) Sommeliers and key accounts in the first year.Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, which led to 15% increase in sales in the second year. Improved product packaging… Show more Accountable for the creation, implementation, and execution of strategic sales initiatives, such as On/Off Premise, Chain, Independent, Regional, National, and other licensed retail accounts. Established strong Brand recognition with (Master) Sommeliers and key accounts in the first year.Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, which led to 15% increase in sales in the second year. Improved product packaging and coordinated new product development.Identified marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share of 15%Planed and managed budgets aligned to company strategies and priorities.Led events, trade-shows, tastings and marketing programs, created Wine & Food pairing menus for private events. Managed team of 2 Territory Sales Representatives.Reviewed, evaluated and suggested pricing programs in order to ensure company’s competitiveness in the market place. Provided point of sale materials and training/education to key accounts, improving retention. Show less

Belgrade

Proposed copy concepts and presented underlying strategic thinking to business leaders.Interpreted creative direction and adapt points from creative briefs into persuasive copy concept. Conceptualized, sold and delivered integrated programs across print, digital, mobile and video platforms. Fostered healthy, effective and profitable client relationships.

Belgrade

Provided simultaneous and consecutive interpretations for GM and all other departmentsCoordinated activities involved with the production of communication materials and media, translation, proofreadingDeveloped effective corporate communication strategies, draft content (e.g. press releases) for mass media or company websiteOrganized initiatives and plan events or press conferencesMonitoring, media coverage and press clipping

Certification, Digital Marketing Management

Master’S Degree, Communication And Media Studies

Bachelor’S Degree, Japanese Language And Literature

Activities and Societies: Member od AAS, EAJS

Master Beer Sommelier, Beer Industry

Level 3 Awards, Wine And Spirits

Logistics, Materials, And Supply Chain Management

Certificate, Wine Steward/Sommelier

Public Relations/Image Management

Digital Marketing Management