Brian Waters Email and Phone Number
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I enjoy working with others who have a passion (dare I say a maniacal one) passion to drive transformational (not incremental) change.Questions I love:● How do I identify actionable revenue growth levers – and which ones to pursue now and in what order?● How do I transform sales and marketing to scale from $500M to $1B in revenue – in the next 18-24 months?● How do I build, nurture and grow an iconic brand – and demonstrate the return and value in doing so?● How do I tell a clear, consistent and concise story to buyers – that aligns with how they want to buy?● How do I structure the organization to be more efficient and effective – that allows people to do their best work?What drives me:● Solving complex, thorny problems at the intersection of marketing, sales, creativity and technology.● Moving at speed, relentless in the pursuit of revenue, profit, market share, enterprise value and customer experience.● Building and leading a rock star team that provides the innovative, critical thinking to fuel the organization’s growth.● Identifying and coaching next generation talent.Where I’ve been:● Large and small organizations – from publicly traded Fortune 500 to privately-held, private-equity mid-market companies.● Operating leader – including marketing, sales, strategy as a VP/Director/Chief-of-Staff.● Consulting leader – specializing in revenue growth, particularly among clients in software and technology.Domain Knowledge: Account Segmentation | Agency Management | Brand Management | Budgeting Planning | Business Process Transformation | Campaign Management | Content Development | Customer Experience | Customer Journey | Demand Generation | Go-To-Market Strategy | Market Segmentation | Marketing Effectiveness | Marketing Operations | Marketing Organizational Design | New Product Development | Partner Marketing | Persona Development | Product Marketing | Sales Enablement
Strategy&
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Strategy& -
Engagement LeaderSbi, The Growth Advisory 2018 - PresentWyckoff, New Jersey, UsLead revenue growth strategy consulting engagements for public companies and private-equity backed firms across all aspects of go-to-market (marketing, sales, partnerships, customer success). -
Vice President, Marketing, National HarborPeterson Companies 2017 - 2018Fairfax, Virginia, UsLed marketing and sales for this 350 acre premiere waterfront mixed-use destination. Increased revenue from special events and sponsorship and improved effectiveness/efficiency of marketing spend. Crafted integrated master planning strategy in partnership with operations and leasing centered on the guest experience. -
Senior Director, B2B MarketingHilton Worldwide 2014 - 2017Mclean, Va, UsEstablished new B2B marketing team, capabilities and budget to increase share among meeting planners and travel agents for the Hilton Worldwide portfolio. In first year, tripled marketing-generated revenue over prior year, which included a 3-5x increase across key performance indicators. -
Director, Marketing Strategy & PerformanceHilton Worldwide 2012 - 2014Mclean, Va, UsDeveloped strategies and uncovered performance insights to guide marketing planning and product development for a suite of new hotel packages now generating over $1.1 billion in annual revenue. Launched the company's first enterprise-wide multicultural marketing program. Delivered insights around the millennial traveler opportunity to senior executive leadership to inform decision-making. -
Manager, Experience Planning & DevelopmentThe Walt Disney Company 2007 - 2012Burbank, Ca, UsDeveloped, launched and led new products and programs to improve the guest experience, generate incremental profit and deliver an appropriate return-on-investment. Scope included strategy development and capital planning for attractions, entertainment, retail, food/beverage and hotels. Internal consultant to senior executive leadership. -
Associate Brand Manager (Temporary Assignment) - Hong Kong DisneylandThe Walt Disney Company 2006 - 2006Burbank, Ca, UsSelected by senior leadership for expatriate assignment in Hong Kong. Developed and launched annual pass product for the recently opened Hong Kong Disneyland theme park. Consulted with local marketing team on strategy and best practices. -
Associate Brand Manager - Multicultural SegmentsThe Walt Disney Company 2005 - 2006Burbank, Ca, UsRepresented the voice of the segment throughout the organization. Influenced general market advertising and new product development. Conducted a market sizing analysis that was instrumental in securing increased headcount and budget. -
Associate Brand Manager - ResortsThe Walt Disney Company 2002 - 2004Burbank, Ca, UsLaunched the company's first national hotel campaign to convert vacation intent into purchase for the resort's 22 owned and operated resorts. Managed mufti-million annual media budget and led a cross-functional team of over 30 marketing, sales, finance and operations personnel. -
Brand Associate - Magic Kingdom, Sports, RecreationThe Walt Disney Company 2000 - 2002Burbank, Ca, UsDirected integrated communication plans and branding for the Magic Kingdom® Park, the ESPN Wide World of Sports complex, two water parks and the resort’s PGA TOUR event. -
Marketing Representative - Disney Regional EntertainmentThe Walt Disney Company 1997 - 1999Burbank, Ca, UsCoordinated local press and publicity for DisneyQuest, a new, location-based, interactive experience, for Orlando and Chicago locations. Launched and managed website. Conducted ad-hoc research studies.
Brian Waters Skills
Brian Waters Education Details
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Duke University - The Fuqua School Of BusinessMba -
Florida State UniversityMarketing
Frequently Asked Questions about Brian Waters
What company does Brian Waters work for?
Brian Waters works for Strategy&
What is Brian Waters's role at the current company?
Brian Waters's current role is Helping CEOs/CMOs/CROs Accelerate Revenue Growth & Enterprise Value | VP Marketing | Ex-Disney | Duke MBA.
What is Brian Waters's email address?
Brian Waters's email address is br****@****hoo.com
What is Brian Waters's direct phone number?
Brian Waters's direct phone number is +140722*****
What schools did Brian Waters attend?
Brian Waters attended Duke University - The Fuqua School Of Business, Florida State University.
What skills is Brian Waters known for?
Brian Waters has skills like Brand Management, Marketing Strategy, Cross Functional Team Leadership, Product Marketing, Competitive Analysis, Strategic Planning, Integrated Marketing, Marketing Management, Market Research, Leadership, Customer Insight, Segmentation.
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