Brian Waters

Brian Waters Email and Phone Number

Helping CEOs/CMOs/CROs Accelerate Revenue Growth & Enterprise Value | VP Marketing | Ex-Disney | Duke MBA @ Strategy&
Brian Waters's Location
Washington, District of Columbia, United States, United States
Brian Waters's Contact Details
About Brian Waters

I enjoy working with others who have a passion (dare I say a maniacal one) passion to drive transformational (not incremental) change.Questions I love:● How do I identify actionable revenue growth levers – and which ones to pursue now and in what order?● How do I transform sales and marketing to scale from $500M to $1B in revenue – in the next 18-24 months?● How do I build, nurture and grow an iconic brand – and demonstrate the return and value in doing so?● How do I tell a clear, consistent and concise story to buyers – that aligns with how they want to buy?● How do I structure the organization to be more efficient and effective – that allows people to do their best work?What drives me:● Solving complex, thorny problems at the intersection of marketing, sales, creativity and technology.● Moving at speed, relentless in the pursuit of revenue, profit, market share, enterprise value and customer experience.● Building and leading a rock star team that provides the innovative, critical thinking to fuel the organization’s growth.● Identifying and coaching next generation talent.Where I’ve been:● Large and small organizations – from publicly traded Fortune 500 to privately-held, private-equity mid-market companies.● Operating leader – including marketing, sales, strategy as a VP/Director/Chief-of-Staff.● Consulting leader – specializing in revenue growth, particularly among clients in software and technology.Domain Knowledge: Account Segmentation | Agency Management | Brand Management | Budgeting Planning | Business Process Transformation | Campaign Management | Content Development | Customer Experience | Customer Journey | Demand Generation | Go-To-Market Strategy | Market Segmentation | Marketing Effectiveness | Marketing Operations | Marketing Organizational Design | New Product Development | Partner Marketing | Persona Development | Product Marketing | Sales Enablement

Brian Waters's Current Company Details
Strategy&

Strategy&

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Helping CEOs/CMOs/CROs Accelerate Revenue Growth & Enterprise Value | VP Marketing | Ex-Disney | Duke MBA
Employees:
5912
Brian Waters Work Experience Details
  • Strategy&
    Strategy&
  • Sbi, The Growth Advisory
    Engagement Leader
    Sbi, The Growth Advisory 2018 - Present
    Wyckoff, New Jersey, Us
    Lead revenue growth strategy consulting engagements for public companies and private-equity backed firms across all aspects of go-to-market (marketing, sales, partnerships, customer success).
  • Peterson Companies
    Vice President, Marketing, National Harbor
    Peterson Companies 2017 - 2018
    Fairfax, Virginia, Us
    Led marketing and sales for this 350 acre premiere waterfront mixed-use destination. Increased revenue from special events and sponsorship and improved effectiveness/efficiency of marketing spend. Crafted integrated master planning strategy in partnership with operations and leasing centered on the guest experience.
  • Hilton Worldwide
    Senior Director, B2B Marketing
    Hilton Worldwide 2014 - 2017
    Mclean, Va, Us
    Established new B2B marketing team, capabilities and budget to increase share among meeting planners and travel agents for the Hilton Worldwide portfolio. In first year, tripled marketing-generated revenue over prior year, which included a 3-5x increase across key performance indicators.
  • Hilton Worldwide
    Director, Marketing Strategy & Performance
    Hilton Worldwide 2012 - 2014
    Mclean, Va, Us
    Developed strategies and uncovered performance insights to guide marketing planning and product development for a suite of new hotel packages now generating over $1.1 billion in annual revenue. Launched the company's first enterprise-wide multicultural marketing program. Delivered insights around the millennial traveler opportunity to senior executive leadership to inform decision-making.
  • The Walt Disney Company
    Manager, Experience Planning & Development
    The Walt Disney Company 2007 - 2012
    Burbank, Ca, Us
    Developed, launched and led new products and programs to improve the guest experience, generate incremental profit and deliver an appropriate return-on-investment. Scope included strategy development and capital planning for attractions, entertainment, retail, food/beverage and hotels. Internal consultant to senior executive leadership.
  • The Walt Disney Company
    Associate Brand Manager (Temporary Assignment) - Hong Kong Disneyland
    The Walt Disney Company 2006 - 2006
    Burbank, Ca, Us
    Selected by senior leadership for expatriate assignment in Hong Kong. Developed and launched annual pass product for the recently opened Hong Kong Disneyland theme park. Consulted with local marketing team on strategy and best practices.
  • The Walt Disney Company
    Associate Brand Manager - Multicultural Segments
    The Walt Disney Company 2005 - 2006
    Burbank, Ca, Us
    Represented the voice of the segment throughout the organization. Influenced general market advertising and new product development. Conducted a market sizing analysis that was instrumental in securing increased headcount and budget.
  • The Walt Disney Company
    Associate Brand Manager - Resorts
    The Walt Disney Company 2002 - 2004
    Burbank, Ca, Us
    Launched the company's first national hotel campaign to convert vacation intent into purchase for the resort's 22 owned and operated resorts. Managed mufti-million annual media budget and led a cross-functional team of over 30 marketing, sales, finance and operations personnel.
  • The Walt Disney Company
    Brand Associate - Magic Kingdom, Sports, Recreation
    The Walt Disney Company 2000 - 2002
    Burbank, Ca, Us
    Directed integrated communication plans and branding for the Magic Kingdom® Park, the ESPN Wide World of Sports complex, two water parks and the resort’s PGA TOUR event.
  • The Walt Disney Company
    Marketing Representative - Disney Regional Entertainment
    The Walt Disney Company 1997 - 1999
    Burbank, Ca, Us
    Coordinated local press and publicity for DisneyQuest, a new, location-based, interactive experience, for Orlando and Chicago locations. Launched and managed website. Conducted ad-hoc research studies.

Brian Waters Skills

Brand Management Marketing Strategy Cross Functional Team Leadership Product Marketing Competitive Analysis Strategic Planning Integrated Marketing Marketing Management Market Research Leadership Customer Insight Segmentation Analytics Marketing Communications Product Development Management Consulting Business Planning Disney Theme Parks Marketing International Marketing Thought Leadership Innovation Entertainment Digital Marketing Strategy Social Media Marketing Market Planning Management Advertising

Brian Waters Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Mba
  • Florida State University
    Florida State University
    Marketing

Frequently Asked Questions about Brian Waters

What company does Brian Waters work for?

Brian Waters works for Strategy&

What is Brian Waters's role at the current company?

Brian Waters's current role is Helping CEOs/CMOs/CROs Accelerate Revenue Growth & Enterprise Value | VP Marketing | Ex-Disney | Duke MBA.

What is Brian Waters's email address?

Brian Waters's email address is br****@****hoo.com

What is Brian Waters's direct phone number?

Brian Waters's direct phone number is +140722*****

What schools did Brian Waters attend?

Brian Waters attended Duke University - The Fuqua School Of Business, Florida State University.

What skills is Brian Waters known for?

Brian Waters has skills like Brand Management, Marketing Strategy, Cross Functional Team Leadership, Product Marketing, Competitive Analysis, Strategic Planning, Integrated Marketing, Marketing Management, Market Research, Leadership, Customer Insight, Segmentation.

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