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My promise: YOUR SUCCESS!You’ve probably heard the phrase, “When all you have is a hammer, everything looks like a nail.” Today’s marketing environment is pretty similar. There are a lot of “marketing” folks out there who think their approach to digital will solve everything. However, you deserve to know what will work BEFORE you jump into the marketing that sales people are trying to sell you on.I’ve always tried to take a bigger, more holistic approach to marketing and not limit it to following the crowd and being focused purely on digital marketing. There are many more alternatives open to you. And if you haven’t considered them, you’re missing the boat. I identify the unique opportunities making your business the leader in its unique market niche. You will perform better and generate increased sales and profitability as a result.For example, back in the 80s (yeah, I’ve been doing this a long time), I was tasked with helping a retail company struggling with customer retention. So I helped develop the first cash loyalty program in the world at the time and 40 years later, it’s still being used successfully in their business. Not too many people can point to such a sustainable record of success as that demonstrates. Years later at a chemical company whose product was identical to their competitors, we uncovered a customer service opportunity that would allow them to accept orders 24/7 when their competition only worked 9-5 on weekdays. This was before website portals made this the norm. And I recently helped a company launch a totally new appliance brand in North America that is predominantly marketed online and is differentiated through a handful of product features and benefits that are relevant to today’s small space and discerning appliance customer. By focusing on this niche segment, the company has successfully competed against all the big players in this product category.So no, I don’t want to hop on a call to tell you how the digital ad campaign my firm will put together will solve all your growth issues. Instead, I’d much rather have an in depth discussion where we can identify exactly what opportunities exist in your business and can help you differentiate your company, your products and your services. And deliver you the success YOU want View this video and see how my process can be used in your business:→ https://youtu.be/bQOf5n5aMgQ?si=nn_DslmbEiP-0Tkx
Mastermind Solutions Inc.
View- Website:
- mastermindsolutions.ca
- Employees:
- 16
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PrincipalMastermind Solutions Inc.Vaughan, On, Ca -
PrincipalMastermind Solutions Inc. 2002 - PresentMastermind is a broad-based management consulting organization. My specialty within the organization is with Business Growth, and Marketing - both strategic and tactical. Other areas that we are involved with include Strategic Planning, Strategic Marketing Planning, Digital Marketing, Organizational Design and Finance.Read Interview: http://www.mastermindsolutions.ca/news_mbt_interview.htm -
OwnerStantech Marketing Inc. 1998 - PresentSpecialty marketing outsource company providing strategic and tactical marketing expertise to small and midsize businesses. Focus on strategic marketing planning and execution. If you need a marketing plan - we'll develop it (and execute it for you if you wish).
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Chief Operating OfficerBackwater Solutions Canada Inc Mar 2020 - Sep 2022Providing information, education, and in-home services for backwater valves and the prevention of basement floods. www.backwatersolutions.com
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Director Photofinishing MarketingBlack Photo Corporation 1996 - 1998Developed new retail strategies to differentiate a chain of retail outlets - from positioning, branding, store design and layout, product selection, services selection, pricing and promotion. Developed marketing and re-launch programs for the chain that grew customer and sales $ growth vs. previous year from -25% to +5% within 6 months.
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Product ManagerAult Foods 1994 - 1996Category management for the largest packaged ice cream brands in Canada, including the Parlour ice cream brand, as well as coordinating the development of President's Choice ice cream brands. Developed new products and retail promotions to drive product pull-through via retail chains such as Loblaws, Dominion, A&P etc
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OwnerStantech Marketing In South Africa 1989 - 1994Owned a marketing strategy and execution company with various clients including one of the largest clothing, footwear and textile retailers in the country. Developed strategies and plans for customer loyalty and new product and service initiatives.Managed the trial and launch of a 3rd party credit operation for a major clothing retailer.
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Product ManagerKimberly-Clark 1987 - 1989- Managed a portfolio of paper-based products including the largest toilet tissue brands in the country. - Undertook product launches, advertising campaigns and had ultimate P&L responsibility for the category.- Generated in-store promotional campaigns and implemented them together with the sales force in all the major retail groups
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Marketing ManagerJet Stores - Part Of The Edgars Group (Largest Clothing And Textile Retailer In South Africa) 1981 - 1987- Had numerous responsibilities over a 6 year working career at Jet. Including Instore Promotions and Communications, Marketing Budget and Administrator, Media Planner, Direct Marketing Manager- Responsible for the creation, development and launch of the first retail loyalty program in the world for a cash retail business. Managed the positioning, growth and communications for this program- Undertook numerous product and promotional launches for the company- Oversaw the launch of a 3rd party credit operation for the company
Neville Pokroy Skills
Neville Pokroy Education Details
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University Of The WitwatersrandMarketing -
UnisaMarketing
Frequently Asked Questions about Neville Pokroy
What company does Neville Pokroy work for?
Neville Pokroy works for Mastermind Solutions Inc.
What is Neville Pokroy's role at the current company?
Neville Pokroy's current role is Principal.
What is Neville Pokroy's email address?
Neville Pokroy's email address is ne****@****ions.ca
What is Neville Pokroy's direct phone number?
Neville Pokroy's direct phone number is (844) 647*****
What schools did Neville Pokroy attend?
Neville Pokroy attended University Of The Witwatersrand, Unisa.
What are some of Neville Pokroy's interests?
Neville Pokroy has interest in Arts And Culture.
What skills is Neville Pokroy known for?
Neville Pokroy has skills like Marketing Strategy, Strategy, Direct Marketing, Marketing, Marketing Communications, Strategic Planning, Business Strategy, Entrepreneurship, Advertising, Social Media, Market Planning, Online Advertising.
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