- Founded and independently produced Kalpanthu to cover relatively unknown stories of Indian football - Created short docs and video series covering the socio-political nuances of the sport in rural India- Created regional-language content through talk shows and interviews- Leveraged novel engagement tools on social media platforms to build a community of over 6000 active followers- Founded Vuvuzela - India's first subscription-based football journalism newsletter. The 20 editions spanning 12 months featured articles from top journalists across the country

Co-founded the NGO with the goal to archive and promote Kerala's pluralistic culture, handled early-stage branding, in charge of video production and social media strategy

Hired and managed a 10-member video production team, created Below-The-Line (BTL) multimedia marketing content for major IT companies (from conceptualising and scripting to post-production and promotion), built and delivered creative campaigns for AIM's large-format flagship events, integrated AI tools in content production

Researched and wrote news articles for major news publications such as Mint Lounge, The Quint, Firstpost and The FederalHosted independent shows on various topics such as sports, mental health, politics, and climate change

Researched and produced feature videos for Premier League India and Wimbledon (for Red Lantern Digital Media)Produced videos for Project 39(A)'s award-winning "Deathworthy" seriesEdited video content for Manchester City's India ambassador project (in association with Goal.com)

Wrote all time-sensitive, SEO-friendly English press releases for 2 seasons of PKLGhost-wrote columns and thought leadership pieces in national newspapers for celebrities

Hired, formed and managed a team of 8 full-time journalists and 24 freelancersDelivered time-sensitive, SEO-friendly news articles to consistently rank top 5 on Google8 million unique visits on the website during the GamesHandled all influencer relations including their content creation and strategy

Part of the English team that produced multiple award-winning projects including Corona Cyclips (on the migrant crisis during lockdown) Independently researched, wrote articles, and produced videos for the much-acclaimed series Remembering Ockhi (bi-lingual)Developed editorial strategies for the English media team

Reshaped identity on all digital media platforms through a video-first approachHired and managed a team of 6 which included video production department and social mediaProduced the documentary series titled "Warrior Diaries" Managed press conferences, media relations and press releases

Part of the initial Firstpost studio team (taking care of branded and editorial content)Completely in charge of sports video production for the website and digital platformsStarted original series' such as Unwind and Shorts

Part of the team that helped the transition of Sportstar from print magazine to digital platformActive role in planning and execution of marketing campaigns such as #AskAshwin (where userscould ask questions to cricketer R. Ashwin)WAN-IFRA certification on Social Media for News Publishers.

Part of the team that helped Delhi Dynamos FC (now Odisha FC) jersey launch trend number 1 on Twitter Involved in conceptualising and executing the #LePanga campaign for Star Sports Pro Kabaddi season 2