Over 20 years' experience in the field of data analysis, statistical and econometric modeling. Having gained solid experience working at large market research institutes and communications agencies, since 2010, as co-founder of Core Analytics, I am committed to providing companies with a high value-added service in marketing effectiveness area.I hold training courses and seminars on the use of statistical models to support marketing and communication functions at various universities and companies.Main skills:• Marketing Mix Model (MMM) managed with a Omnimedia / Omnichannel approach.• Evaluation of the short and long-run effects of marketing investments.• Forecasting and simulation tools to optimize promotional and ADV budget allocation.• Standardized and comparable cross country marketing effectiveness projects.Experience in a wide range of industries on durable and non-durable goods:• FMCG, healthcare, pharmaceuticals• Financial, telecommunications, online services• Furniture, automotive• LuxuryFollowing a custom approach, a key step of the analytical projects I carry out is the close dialogue with clients to fully understand the data, brand dynamics and any other qualitative-quantitative information to meet the specific needs of each company.