Founder And Partner
CurrentDesign and implementation of analytical solutions of:• Marketing Mix Model (MMM).• Forecasting and simulation tools• Media e Marketing planning optimization
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Nevio Leone is listed as Founder and Partner at Core Analytics, SPA, a with 4 employees, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Nevio Leone.
Nevio Leone previously worked as Marketing and communication consultant at Independent Consultant and Product development and econometric modeling manager at Carat. Nevio Leone holds Master In Market Research And Opinion Polls, Strategic Marketing, Multivariate Statistics, Market Segmentation, Cluster Analysis, Panel Data from Università Degli Studi Di Milano.
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Over 20 years' experience in the field of data analysis, statistical and econometric modeling. Having gained solid experience working at large market research institutes and communications agencies, since 2010, as co-founder of Core Analytics, I am committed to providing companies with a high value-added service in marketing effectiveness area.I hold training courses and seminars on the use of statistical models to support marketing and communication functions at various universities and companies.Main skills:• Marketing Mix Model (MMM) managed with a Omnimedia / Omnichannel approach.• Evaluation of the short and long-run effects of marketing investments.• Forecasting and simulation tools to optimize promotional and ADV budget allocation.• Standardized and comparable cross country marketing effectiveness projects.Experience in a wide range of industries on durable and non-durable goods:• FMCG, healthcare, pharmaceuticals• Financial, telecommunications, online services• Furniture, automotive• LuxuryFollowing a custom approach, a key step of the analytical projects I carry out is the close dialogue with clients to fully understand the data, brand dynamics and any other qualitative-quantitative information to meet the specific needs of each company.
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Design and implementation of analytical solutions of:• Marketing Mix Model (MMM).• Forecasting and simulation tools• Media e Marketing planning optimization
Milano
I worked in a consulting team on projects dedicated to the beverage industry. Main clients:- Coca-Cola- HeinekenIn addition to modeling the marketing mix, the projects specifically aimed to measure and develop tools to simulate and optimize sales as a function of weather and climate anomalies.
Head of the statistical team dedicated to ROI analysis supporting communication strategies.Top clients managed: Johnson&Johnson, Müller, Diageo, Disney, SaabMiller-Peroni, Sisal, Lactalis Nestlé.Member of an international team dedicated to the development of new tools for media measurement and planning optimization.I contributed significantly to the develop the consulting area and train new junior resources.
Milano, Lombardia, Italia
I worked in IRI (now Circana) as senior statistician specialized in:• promotional and price elasticity analysis• market tests for new product, line extensions and brand repositioning• marketing mix models on aggregated and store level data
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Nevio Leone works for Core Analytics, SPA.
Nevio Leone is listed as Founder and Partner at Core Analytics, SPA.
Nevio Leone is based in Milan, Lombardy, Italy while working with Core Analytics, SPA.
Nevio Leone has worked for Core Analytics, Spa, Independent Consultant, Carat, and Iri.
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Nevio Leone holds Master In Market Research And Opinion Polls, Strategic Marketing, Multivariate Statistics, Market Segmentation, Cluster Analysis, Panel Data from Università Degli Studi Di Milano.
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