Keith Newberry Email & Phone Number

Tampa, Fl, Us

Jacksonville, Fl, Us

Tampa, Fl, Us

• Responsible for sales and margin in all fresh departments to include: Meat, Seafood, Deli, Bakery, Produce and Floral. • Led team with direct advertising and promotional decision making in regards to item and price selection.• Improved trends to include positive sales growth and higher profit margin.• Improved total contribution in total fresh departments.• Oversight and partnership in shrink controls.• Led team responsible for department SOP’s and provided stores with merchandising communication.• Created procurement plans and worked with Buyers to ensure product availability and competitive pricing.• Worked with CPG companies to build initiatives and programs with in the fresh departments.

Tampa, Fl, Us

• Responsible for marketing budget for and P&L• Managed Sponsorships and Promotions to include two major sports teams in the Tampa Bay area• Created marketing sales plan and calendar of advertising and commercial plan• Involved with all advertising campaigns and major marketing initiatives• Responsible for all Grand Opening planning and execution.• Managed contracts for all marketing agencies.• Provided oversight to all promotional vehicles to include Flyer design and distribution. Included design and execution of all FSI’s and ROPs among other marketing tactics.• Provided leadership and guidance to all co-marketing strategies and programs.• Provided leadership to production teams to include all design and sourcing of all marketing materials.• Oversight to all demo and samplings strategies

Tampa, Fl, Us

• Responsible for Payroll and Labor, IT, Frontend Operations, Loss Prevention, Retail Projects, Food Safety, Workplace Safety and Capital Ex.• Member of the Standards Committee and Strategic Planning and Forecasting team• Chair of the prototype committee• Selected as top 20 in the US to attend O.R.A.C.L.E. leadership program in Brussels.

Tampa, Fl, Us

• Managed Capital for the 135 stores including investments of over 150 million• Responsible for fixture plan process in partnership with merchandising, retail operations and engineering• Led team of retail operations coordinators that charged with leading our remodel and capital investments on site.• Develop misc. expense schedule and plan to include projections of depreciation and life cycles of equipment and fixtures.