Eric Baker Email & Phone Number

Primary Wave is a full-service entertainment company with expertise in Talent Management, Literary Managment, Music Publishing, Marketing, Branding, Digital Strategy and Licensing.Created and staffed by seasoned entertainment, branding and advertising industry executives, we are PWE is a one-stop shop for utilizing entrepreneurial spirit to offer thorough marketing campaigns and solutions for brands, talent and artists.Eric joined Primary Wave in 2016 and has an incredible roster of iconic artists. His music management clients include; Jefferson Starship, Bell Biv DeVoe, The Isley Brothers, Toots and the Maytals, Skid Row, Cold, LA Guns featuring Steve Riley and Kelly Nichols

• Full-service agency specializing in marketing, production and managemento Secures all musical artist and celebrity talent, venue selection, event marketing with record labels, media outlets including radio and television, as well as organizes and supervises production staff and hiring and managing roster of vendors• Creator of the annual M3 Rock Festival 2009-2011, the largest 80-90’s metal festival on the East Coast. 2 days, 2 stages, 15+ artists which have included Scorpions, Cinderella, Vince Neil of Motley Crue, Ratt and Warranto Ticket sales increased 100% from year 1 to year 2 o Media reach of over 5,000,000 people Outlets include VH1 Classics, 98 Rock Baltimore, Sirius Satellite, Q104, YouTube, Twitter and Facebook Social media impressions tripled from year 1 to year 3 o With the creation of the Forum, a fan driven platform, M3 is now a well known brand for 80s genre metal 3500 registered returning users, 10,000 posts, 170,000 page views since Dec 2010-present • Produce approximately 30 branded events a year for clients such as Oakley, Muscle Milk and New Erao Events include Sundance 2003-2011, Hard Rock San Diego Launch, X Games Aug 2008, VMA Event Aug 2006, Virgin Festival 2006-2007 • Artist Management for Warrant, Kill Devil Hill and Juke Kartel.• Specialize in artist brand pairing and integration opportunities for corporate sponsors • Merchandising development of products that extend the branded music program• Record label consulting for radio airplay, video outlets promotion (MTV) and artist touring

A boutique record label that incubates and accelerates recording artists. Currently STRZ has 3 artists signed. Bean, Open Air Stereo, Walter French.

• Created marketing promotions with brands to promote events and served as liaison with various labels to coordinate marketing efforts• Marketed and consulted to various radio chains including Clear Channel and Infinity as well as MTV • Collaborated with MTV marketing and programming departments to promote live shows

• Developed radio strategies from execution to airplay• Managed field staff of 10 people• Promoted records to radio and video outlets (i.e. MTV, VH-1) to obtain airplay with major radio chains (Infinity, Clear Channel, Cox Broadcasting and more)

• Format head for Modern Rock, Top 40 radio and video outlets (i.e. MTV, VH-1)• Maximized sales in markets with radio airplay• Established sales programs and independent promotions for trade magazine campaigns, touring, radio events, and outside consultants • Managed local promotion staff of 8 people to secure national airplay

• Oversaw and promoted music for all radio formats in the Northwest Region for Northern California, Northern Nevada, Hawaii, Oregon, Washington, Idaho and Alaska • Managed West Coast Staff of 8 people• Direct contact and program coordinator for all artist managers, agents, labels and promoters• Worked with various artists including, Dave Matthews Band and N’Sync

• Secured airplay in the following markets; Washington, Oregon, Idaho and Alaska as well as secondary radio markets• Point person for tour activities in markets including artist meet and greets with radio/retail clients. • Arranged and organized radio/retail visits with artists including Sheryl Crow, Soundgarden, Blues Travelers and Janet Jackson• Worked with Polygram Distribution sales offices to coordinate merchandising campaigns with FMR 's• Maintained advertising budgets with A&M sales department on a weekly basis• Inventoried artist product in Tower Records, Virgin Records and Transworld Record stores

• Organized retail promotions; setting up current artist displays and securing in store airplay • Created displays and merchandised Uni distributed artists within retail outlets and venues