Dave Newell Email & Phone Number

United States

• Managed multiple in-market campaigns and mobile tours - ranging from small scale retail set ups and guerilla marketing, to large scale activations at tradeshows, concerts, and festivals - for the following brands: Vitaminwater, Budweiser, Jack Daniels, NOS Energy Drink, La Brea Bakery, Drake’s Cakes, Lance Crackers• Exceeded goals for all event statistics including samples distributed, emails acquired for brand email lists, and consumer engagement in social media• Developed spending plans while adhering to defined budgets and identifying cost saving opportunities• Managed rotating product inventory and related marketing materials• Recruited, trained, and led assistant managers and teams of up to 16 Brand Ambassadors• Managed travel for myself and staff within campaign budgets• Led the research and contract negotiations to sponsor events reaching our target demographic• Developed plans within various permitting requirements for the successful application of guerrilla marketing• Organized and reported consumer feedback to aid the client in future marketing plans• Initiated and created detailed reports highlighting how the client could be better served in future campaigns• Expanded brands’ reach and increased follower engagement using social media and online contests

Greater San Diego Area

• Led all aspects of the planning and execution of our radio, digital, and retail programs for the company’s largest events• Managed both Field Marketing and Field Sales team to secure an additional $1.5 million investment from Coca-Cola during our market trial period • Crafted weekly reports for the Sales Team offering analysis of trends and opportunities at the store level, which laid the groundwork for our national Field Sales program • Implemented a system to utilize aged product, which allowed us to re-allocate over $100,000 in close-to-code product into the field• Recruited, trained, and managed up to 20 employees at a time• Worked closely with corporate marketing team to collaborate on projects, and gain valuable insights from company leadership• Leveraged existing assets like Suja’s social media accounts and influencers, as well as my extensive local network, to secure sponsorships at SoCal’s top events

Portsmouth, Nh

• Crafted marketing communications with creative and innovative approaches for a Green-¬building startup• Planned promotional events, such as the Build Green Portsmouth educational series• Expanded brand awareness through social media, e.g. Facebook and Twitter• Designed, wrote, and distributed posters and newsletters• Developed system to expand our mailing list by researching government issued building permits