Ron Newman Email & Phone Number

Us

Innovative Hearth Products (IHP) is the second largest U.S. manufacturer of industry leading Fireplaces, Stoves, Inserts and Accessories with manufacturing plants located in Russellville, AL, Santa Ana, CA and Auburn, WA. These products are marketed under the brands; Superior Fireplaces, Astria Fireplaces and Iron Strike.As Director of Marketing Services I help define, plan and execute the strategy for all of the company’s marketing initiatives. I lead a talented team that includes our marketing creative, communications and administrative staff members. Our team delivers high quality; digital & printed sales support materials, catalogs & price books, sales incentive programs, website content, training presentations and e-mail campaigns. As a Project Manager, I’ve developed new and improved stage-gate processes to help our team drive successful, coordinated, on-time marketing launches.In addition to directing the marketing team, I also serve as the sales & marketing business analyst and S&OP material demand planner. As an SAP super-user, I develop queries and reporting solutions that are used to uncover and understand market, channel and customer sales opportunities. This data is then used to develop sales and marketing campaigns that lead to increased sales growth and key performance indicators (KPI) to track and measure return on investment (ROI) results.

Morton Grove, Illinois, Us

Crawford Supply, part of the Crawford Supply Group of Companies, is a plumbing and heating wholesale distributor with designer bath and kitchen showrooms that serves trade professionals and homeowners across the Midwest. Plumbers, heating contractors, builders, remodelers, architects, designers and homeowners count on Crawford Supply to help them get their projects done right, on time, and on budget.While at Crawford Supply I was part of the executive management team that performed strategic & competitive analysis and developed the annual marketing plans. From this I directed the company’s marketing activities for the Wholesale Distribution and Showroom Sales Divisions by leading the marketing creative staff and supporting regional branch managers with local promotional and marketing strategy and activities.A major accomplishment during my tenure was the redesign of the www.CrawfordSupply.com website. The site served multiple locations and was completely overhauled from a simple online brochure site to a high performing lead generation website. The new site included search engine optimized page content, regularly scheduled blog posts, downloadable guides and an e-catalog. Using clear call-to-action forms and tracking phone numbers we were able to effectively measure leads generated by the site and their contribution to clearly established goals.

Lakeville, Minnesota, Us

Hearth & Home Technologies™ (HHT) is the world's leading producer and installer of hearth products. Together, the Hearth & Home Technologies family of brands offers a product line unsurpassed in its breadth, including a full array of gas, electric, and wood burning fireplaces, inserts, stoves, grills, mantels and more.I became a member of the HHT organization when it acquired the Midwest wholesale distributor Edward George Company in 2004. With both organizations, I directed all of the Marketing, Communications, and Product Portfolio Management functions for the Midwest Regional Distribution Division located in Alisp, IL.In my role, I designed, created and maintained the www.EdwardGeorge.com website, product catalogs, promotional programs, price lists and email communications. I also created on-going and ad-hoc, queries and reports that were used for divisional strategic decision making. This included designing, developing, and implementing divisional scorecard reports used to measure the weekly performance of the division’s sales and product lines to key performance indicators.