Matthew Gardner Email & Phone Number

San Diego, CA, US

Walldorf, BW, DE

Collaborating with executives to accelerate positive outcomes, I discover the priorities of your business to reveal relevant emerging capabilities, market insights, industry trends, and company successes to guide profitable investment decisions.Offering tailored points-of-view and meaningful peer relationships, I ensure you can make confident decisions in.

Cincinnati, Ohio, US

• Guided strategic initiatives to grow Kroger’s omnichannel vision while maintaining the leading position of a key subsidiary, vitacost.com, as the largest pure-play eCommerce health store, increasing topline from $423M.
• Led a team of 25 across customer experience, research, marketing, creative, content, and web development to unify strategies in lead generation, digital merchandising, and site experience.
• Led our loyal program pilot, split testing personalized rewards, tips, recipes, and guides across fifteen customer segments to increase conversion by 11% and revenue per visitor by 12%.
• Partnered with customer service to decrease incoming call volume while increasing customer satisfaction by implementing proactive chat support throughout online checkout.
• Guided the rebranding of our private label product lines, running customer surveys to balance desired information, package sizes, and clarity with current and upcoming FDA regulations.

Englewood, CO, US

• Reporting directly to the CMO, presented quarterly initiatives to the executive committee and guided actuals towards P&L forecasts, driving eCommerce topline from $80M to $145M to $207M, 50% YOY EBITDA growth.
• Led a team of 12 across four strategic groups – program management, product, user experience, and mobile.
• Managed a $5.7M budget, discovery, and prioritization of new product opportunities, project roadmaps, and vendor negotiations to drive consistent return on investment.
• Proved $20M in attributable revenue by leading usability audits of desktop, mobile, and tablet sites to uncover dozens of issues and empower corresponding teams and partners.
• Lowered cart abandonment by 9.7% and increased conversion by 70 basis points within the first quarter in the role, streamlining customer messaging in the sales funnel.
• Increased loyalty attachment from 5% to 76% by directing the vision, design, planning, and integration of 3rd-party CRM services into the customer journey across channels.

Boca Raton, Florida, US

• A honed user experience architect with 15 years growing in the integration of business objectives, customer needs, and evidence-based insights to create highly effective applications, dashboards, websites, and sales.
• In merger and acquisition of OfficeMax, led customer-centered strategy and guided key eCommerce initiatives to ensure maximum capitalization of corporate synergies.
• Meticulous with data-driven decisions, leveraged real-time feedback, research, multivariate testing to tailor best-in-class experiences for measurable growth in primary KPIs.
• Founded the company’s first UX team, hiring, training, and mentoring usability architects, UI developers, and visual designers to cultivate deliverables and outcomes worthy of the 5th largest internet retailer.
• Guided the transition from waterfall to agile development workflows, managing software and hardware budgets, usability processes, style guides, and standards across web, mobile, and tablet platforms.
• Architected the company’s first mobile website, working closely with technical leads to achieve a number one ranking in competitive retailer site performance in 2012.

Boca Raton, Florida, US

• A skilled contributor in startup environments, wore many hats as the 16th employee. Served as a liaison between marketing, technology, and client teams, synthesizing the company’s vision into customer channels.
• Directed the brand integration and user experience of revenue-leading web services for clients including AT&T, Walgreens, ESPN, ADP, HDRadio, Toyota, and Disney.
• Architected the TextCollect web application, pioneering a proprietary client-side framework to support a patent for placing collect calls via wireless carrier phone bills.
• Guided the development of free-standing client prototypes instrumental for closing massive clients, such as Tracfone, by demoing their new interface ahead of signing for services.
• Developed the name, logotype, emblem and foundational codebase for the campaign management tool, Switchblade, creating a server-side framework and reporting interface.