Tuff is a full-service growth marketing agency, providing strategy and execution for some of the world’s most exciting startups and established brands. Let’s dive deep into positioning and strategy, customer acquisition, lifecycle, and conversion. And let’s keep it curious and human-centered every step of the way. 🥾✅ As a Lead Social Ads Strategist, I contribute my breadth of social channel expertise through:👩‍💻Deep Specialism across all social platforms for B2B and B2C industries🔬 Actionable Insights and Optimizations👩‍🔬Constant Iteration and Refinement🤝 Cross-Collaboration for more impactful resultsWe'll work together to test, optimize, refine, and test again to streamline, find efficiencies, and forge your company's unique path to growth!📈🗺️🧭The Tuff growth marketing result: a well-oiled machine that turns the window shoppers into your brand champions and the “do-we-need-this?” into “how-did-we-ever-live-without-it.” 💥 🎉

ROI·DNA is a full-service digital marketing agency focused on B2B and crafting unique ABM experiences for some of the world's largest companies. Founded in San Francisco, ROI·DNA delivers deep, functional solutions built on incisive expertise across the digital space.Job Responsibilities:- Speak directly with clients, developing paid social media strategies, and earning client trust- Lead account strategy and partner with clients as an influential reliable consultant- Manage a significant monthly investment in Paid Social while monitoring pacing and performance- Set up, deploy, optimize, report on, and conduct a post-launch analysis of social media marketing campaigns across a variety of paid social platforms- Determine, forecast, and measure social media KPIs- Mentor others on the team on strategy and execution

The Tombras philosophy: connecting data and creativity for business results®.Vertical experience: Ecommerce, Banking, B2B, Childcare Services/Franchise Opportunities, Healthcare, QSR, Grocery, Premium Alcohol, Truck/Gasoline Centers, Automotive RetailAccount experience: Lodge Cast Iron, Kamado Joe, Masterbuilt, BB&T, Ent Credit Union, Kiddie Academy, Atrium Health, Krystal Burgers, Food City, Weis, Freightliner, Demand Detroit, Pilot Flying J, Van Gogh Vodka, Sonic AutomotiveJob Responsibilities:- Managed advanced planning and execution of full-funnel paid social strategies- Led team-members and direct reports to their ultimate growth potential, while working withcross-department teams to facilitate integrated campaign success- Coordinated with strategists, designers, copywriters, community managers and other internal staff to develop cutting edge social media campaigns- Analyzed performance data to optimize campaigns, exceed client goals, and drivesales revenue- Worked closely with clients to communicate campaign plans, performance, andcutting-edge strategies- Monitored campaign budgets for many different high-value accounts to ensurethat spend levels pace efficiently and effectively- Conducted A/B testing to identify high performing ad strategies and incorporate learnings into future campaigns- Gathered weekly, monthly, quarterly, and annual paid metrics across social media campaigns through analytics dashboards and work with analytics specialist to recommend and implement optimizations

- Generated email marketing campaigns through Constant Contact- Designed new marketing material and keep existing marketing material updated- Produced and manage a quarterly newsletter distributed to all clientele- Created advertisements for Nuclear News publication - Updated and maintained sales data through SalesForce- Planned and organized nuclear conferences and events- Managed/ordered promotional item inventory

- Managed social media presence through event photography and on-site social media posts- Represented radio station brand with integrity and professionalism at promotional events- Engaged audiences through prize-drawings and live game management- Operated station vehicles and assembled/dismantled event supplies and gear- Executed front desk duties and provided customer service assistance

-Formatted, proofed, and revitalized existing marketing material-Coordinated events, including meetings, speaking engagements, seminars, etc.-Managed social media presence-Represented company at trade shows and educated doctors on products-Prepared marketing reports by collecting, analyzing, and summarizing sales data-Worked with vendors to generate new marketing material-Performed Notary Public duties for the company

Convert is a technology company focused on turning more browsers into paying customers. Specifically, we develop marketing apps that empower online retailers to boost conversions, average order values and lifetime customer values without spending another penny on advertising or IT involvement. Each app is built to operate seamlessly within our turnkey marketing management system.-Researched, analyzed, and prospected potential clients and industries where Convert could become a key stakeholder-Designed marketing materials for newest product launch, Rekko -Developed best practices for proving benefits of CRO marketing approach over solely using SEO, SEM, and PPC

-Handled cash and credit transactions -Provided “second-mile” customer service -Managed food and beverage orders -Performed food handling and preparation activities -Worked drive-thru window / Utilized two-way radio headset -Stocked inventory / Closed store