Spearheaded the national introduction of ZENB, a ground-breaking plant-based food brand, actively contributing to growth of portfolio, developing and defining brand identity, and leading all aspects of design & packaging for products. -- Omnichannel Marketing Leadership: Architected and executed a comprehensive brand strategy with a digital-first positioning, driving $6M+ in sales and aggressively driving growth into 1,700+ retail store placements.-- Brand Awareness & Market Positioning: Increased brand awareness to 12% nationally within 24 months, leveraging aggressive and unique influencer engagement strategies, and generating 1.5 billion earned media impressions annually, positioning brand as a top 10 plant-based food brand. -- Creative Campaign Execution: Developed and executed award-winning creative campaigns across digital, OOH, and TV channels, managing a multi-million-dollar budget and leading global teams. -- Strategic Partnerships: Cultivated high-impact partnerships with globally recognized brands, unlocking first-of-its-kind partnerships with FC Barcelona and Chicago Cubs.-- Results-Driven Experiential Leadership: Led the charge on groundbreaking and buzz building experiential campaigns that delivered tangible business results, generated excitement, brand love. A prime example is a nationwide mobile kitchen tour that engaged over 400k consumers, serving over 75,000 product samples.

Strategic responsibility for development and leadership of the holistic marketing strategy for ZENB US. Collaborates and assures US alignment with global marketing leadership to create consumer vision and build the ZENB brand. Lead all branding and communication initiatives. Thought leader for all US marketing activities with a heavy emphasis on digital marketing; consumer and market insight, brand communication, activation strategy, media strategy, content development, innovation development, product and packaging development.

Fractional CMO delivering tailored marketing strategies and engaging diverse audiences for corporations, nonprofits, and startups, dramatically fueling business growth and impact. -- Data-Driven Marketing: Formulated custom marketing frameworks to deliver long-term strategic value using data-driven methods, including brand-new branding & positioning for plastic surgery practice that led to sustained double-digit growth in leads, and a first-ever paid media campaign for a university client that increased potential enrollment through expanded pool of applicants.-- Innovative Leadership: Championed innovative approaches and next-level ideation to accelerate business results, including refreshing brand identity on a 150-year-old household brand using digital-first tactics.

Developed and teach new graduate level course in the integrated marketing communications discipline focusing on use of digital storytelling, social media, & influencer marketing.

Paper Crane Productions is an LA-based film company focused on film, television, and commercial development. To date we have produced award-winning shorts Grande Drip & Knight to D7. We believe in the transformative power of great stories, knowing that a well-told tale can inspire hope and change in the lives of our viewers. Paper Crane Productions is where imagination takes flight. www.papercraneproductions.net

Global marketing leadership including branding and public relations efforts for a non-profit focused on clean water access in the US, India, and Africa. -- Fundraising and Impact: Expanded funding and support for clean water and solar energy initiatives, raising millions of dollars on a non-profit budget. -- Crisis Response and Community Impact: Successfully implemented a solar energy project in hurricane-ravaged Puerto Rico, benefiting 30,000+ people and securing NBC Network News coverage to boost fundraising efforts.

Directed activities and productivity of the organization, providing guidance and oversight to business operations, people and ventures. Monitored cost control measures and created & implemented operational procedures. Participated in negotiations with major contracts & clients.Key Responsibilities:- P&L management - Operations & long-term strategic planning- Monitored cost control measures and created & implemented operational procedures- Participated in negotiations with major contracts & clients

Created and led a global creative practice, overseeing diverse content, communications, and marketing teams for Fortune 500 clients while meeting ambitious deadlines, maintaining exceptional quality standards, and managing a multi-million-dollar budget.-- Organizational Leadership: Creation of an in-house unit with creatives, content developers, producers, coders, and strategists led to $2.5M in savings and an 8% bottom-line contribution within 18 months. -- Brand Awareness: Crafted national youth-focused influencer campaign challenging Gen Zers around the launch of new breakfast menu for Taco Bell leading to dramatic gain in market share.-- Strategic Brand Partnerships: Provided strategic guidance and developed short-form digital storytelling campaign customized for various markets for tech company Lenovo. -- Memorable Social Media Content: Led creative development of social media campaigns expanding consumer love for Starbucks’ red cup introduction.-- Unique Experiential: Crafted ground-breaking strategies for Anheuser-Busch during introduction of a new Mexican beer, including take-overs of major tourist sites, guerilla marketing efforts challenging competitors through branding efforts near their headquarters, and nationwide influencer campaigns and celebrity endorsements. -- World Stage Campaigns: Guided team that crafted social media content and influencer activations on a global scale in support of Nissan and the introduction of a new car during the Olympics, including unique “where in the world” campaign to give away a car.

Led tier-1 accounts, enhancing client relationships and driving digital/social media initiatives. -- Creative Content and Brand Engagement: Produced award-winning music series with live concerts at SXSW, and through ongoing digital music series with major hip-hop stars, elevating brand engagement and sales for Cricket Wireless and propelling them from last place to 3rd at time of their acquisition by AT&T.-- National Campaign Management: Managed national campaign for Frito-Lay with the creation of a first-of-its-kind customer rewards network and online fan campaign program.-- Practice Development: Established healthcare and multicultural practices, significantly boosting agency profits.

Led global digital strategies to enhance brand visibility across all brand ventures, including new product development in flavanol-related foods resulting in nationally distributed Goodness Knows and CocoaVia products.-- Social Media Innovation: Pioneered first-ever social media marketing strategies to boost corporate engagement.-- Financial Management: Managed multi-million-dollar P&L to ensure brand profitability.

Responsible for strategic public relations partnerships and media relations’ opportunities supporting revenue generation in CV, Neuro, GI, and maintenance care. Developed disease state and product marketing strategies. Managed global ally partnerships. Served as global spokesperson. Directed multi-million dollar public relations budget & agency partners.