As a Strategy and Innovation consultant, my job is to reduce the uncertainty around business futures, helping companies identify growth opportunities and increase their resilience in a volatile business environment. I advise clients on emerging consumer, technology, social and business trends - and the likely impact on their customers', clients' and employees' future needs and behaviours. I work with them to identify the most appropriate strategic response, and help them create the new revenue models, products and services they'll need to engage them.I love working with diverse teams to find innovative solutions to disruptive problems. I'm passionate about organisational agility, people-centred planning, diversity of thought and how to grow an innovation culture.As CEO of strategic consultancy The Next Big Thing, I've been lucky enough to work with some remarkable brands - from Amazon to HSBC, Vodafone to Walt Disney - helping them find profitable new revenue streams and business models in an uncertain business landscape. I have experience across business strategy, innovation, consumer engagement, thought leadership, strategic foresight, insights, and social and cultural trends. I'm a regular speaker & media source on strategy, innovation, uncertainty and consumer change: * speak at conferences and seminars eg, for Colgate, Estée Lauder, FT and Barclaycard* write articles eg, for The Economist, Advertising Age and The Director* interviewed by journalists eg, from BBC, CNBC, Fortune, Fast Company and The Times* judge innovation awards* appear across media eg, on Netflix's new 'Future Of' documentary series My book on navigating the future - 'The Next Big Thing: Spotting and forecasting consumer trends for profit' (Kogan Page, 2009) - has been translated into five languages. www.nextbigthingconsulting.com | @nextbigthingco | william@nextbigthingconsulting.com