Neydis Ojeda Email & Phone Number

Venezuela

Represent NVS in In-license, Divestment, and Partnering Deals and provide TechOps expertise and support to all stages of processes associated to BD&L or Interdivisional needs.• Drive successful evaluations and business case preparations for assigned projects• Guarantee successful technical and supply chain support for BD&L projects and manage integration of TechOps oriented activities such as Production, Quality Assurance, Supply Chain and Engineering together with Technical R&D, QA, Project Management, BD&L, DRA, and Marketing• Ensure timely decision making by appropriate level of TechOps Management (Line functions) based on recommendation of competent technical and business evaluation

Venezuela

As Commercial Excellence Head, I was in charge: Bussines Inteligence, Sales Force Effectivnes, Trainning and Develpment Field Force, Patient Access & Support Programs, CRM & Call Center, Events, Digital Marketing; in charge of +40 FTEs • Develop the Strategic Plan for Marketing and Sales for Novartis Service Areas • Serving as Strategic Business Partner between Marketing & Sales departments and other areas within the organization, in order to assure alignment with the Business Strategic Plan • Develop and implement productivity strategies to improve internal and external KPIs • Manage MSO Budget, implementation and control • Deliver Regional and Global KPIs month

Caracas, Venezuela

• Develop Strategic Neuroscience and Multiple Sclerosis (NS&MS) Marketing Plan • Multiple Sclerosis’ product launching. • Development, implementation and follow up of marketing strategic plan.• Relationship and teamwork along with Neuroscience medical society.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Key actions development and implementation. • Business analysis in search of brand development opportunities• FF Incentives Plan and promotional grid discussion► Major Achievements: - Re-launch of the Business Unit achieving double digit growth (+52%) vs. previous year- Launch of a new Multiple Sclerosis product Gilenya including Patient Access plan - Awards Best in Class Patients Support Program launch Juntos & Libres in Latam of Multiple Sclerosis (Gilenya)

Caracas, Venezuela

• Develop Strategic Bone Line Plan (Aclasta) • Aclasta’s launching• Development, implementation and follow up of marketing strategic plan.• Relationship and teamwork along with Traumatology, General Medicine, Rheumatology and SOVEMO medical societies.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Key actions development and implementation. • Business analysis in search of brand development opportunities• FF Incentives Plan and promotional grid discussion

Caracas, Venezuela

• Develop Strategic Analgesic Line Plan (Cataflam, Flotac, Voltaren, Combarèn, Synvics y Sirdalud) with sales around USD 50 million and investment around USD 3 million.• Development, implementation and follow up of marketing strategic plan for the business unit.• Relationship and teamwork along with Pediatric, Traumatology, Rheumatology and Anesthesiology medical societies.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Planning and implementation in trade promoting• Key actions development and implementation. • Business analysis in search of brand development opportunities.

Caracas, Venezuela

• Develop, implementation and follow up of Andean Cluster sales and investment budget.• Marketing budget coordination for Venezuela, Colombia, Perú and Ecuador.• Prices and profitability analysis• Figure presentation to LatAm headquarter

Caracas, Venezuela

• Create and develop Planning department inside the organization• Develop implementation and follow up of Venezuela Budget.• Coordination of all the organization areas for Budget elaboration.• Prices and profitability analysis• Control and follow up of marketing investment.• Deliver finance KPIs to LatAm headquarters.• Participation in developing the Business Marketing Plan.• Implementation of Planning Software in 2000 (ADAYTUM, currently Cognos)

Caracas, Venezuela

Accounting Supervisor Andean Cluster - Venezuela, Colombia, Perú, Ecuador and Bolivia (1997-2000)Accounting Supervisor Venezuela (1993-1996)Accounting Analyst (1991-1992)• Leader Training of the financial team for the implementation of BPCS 6.0.02 (Andean Group)• Evaluation and implementation bank account reconciliations bank (1997)• Development of the chart of accounts in Colombia, Peru and Venezuela (1996)• Implementation Fixed Assets software (ACTIF) (1995)• Implementation Payroll software (INFOCENT) (1998)

Caracas, Venezuela

Mmaracay

Positive Psychology: Basis For Well-Being, Psychology

Activities and Societies: Management of Positive EmotionsFinal presentation: Well-being Map pointing out the 24 human strengths to getting.

Diplomatura, Farmacoeconomía/Economía De La Salud Y Del Medicamento

Public Accountant, Contaduria