Neyla Cantu Email & Phone Number

Los Angeles, California, United States

Austin, Texas Metropolitan Area

Build and maintain strong relationships with the owners and managers of the On- Premise accounts within area of responsibility.Conduct sales meetings for wholesaler on-premise management to increase the prominence of Constellation portfolio.Maintain and expand sales of the Constellation portfolio through execution of On-Premise promotional activity in key designated accounts.Provides support and follow through for National and key Regional On-Premise account programming at the direction of the On-Premise Development Manager (e.g. program execution including closing mandated distribution gaps).Assist Market Development Managers to develop the On-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.Identify, prioritize and activate new On-Premise retailers who align closely with Constellation’s target demographic (keeps up to date with the primary hot spots for Millennials, high income and Hispanics).Execute draft beer initiatives in area of responsibility using knowledge of market to direct resources and effort.Measure the effectiveness of promotional and other volume driving / activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results.Review, evaluate and suggest pricing programs in order to ensure Constellation’s competitiveness in the market place.Submit sales reports as requested by On-Premise Development/Activation Manager and provide market intelligence to help inform Constellation’s approach to On-Premise retailers.Support, manage and proactively identify challenges that new product introductions face in area of responsibility.Identify and communicate to Market Development Managers supply chain wholesaler issues at key accounts to ensure proper follow up is performed.

Houston, Texas Area

Manage a corporate expense card to purchase samples in key accountsManage and execute on-premise sampling eventsIncrease brand awareness and build affinity towards brand within core consumer baseManage all on premise and special/sponsorship event activity to ensure proper implementation and execution of all promotions and special eventsEnsure all client goals and objectives are sold and executed to accountsPersonally develop productive relationships with key retailers in the on premise channelPersonally develop productive relationships with key retailers in the on premise channel

Generates original ideas, identifies suitable ideas from others, and carries out thorough researchOptimizes, aggregates and packages assets for live TV talk showMaintained client relations Maintained web page, social media websites Gives direction to presenters, content providers, assistants and other crew membersTalent for commercials, on-screen and voice over

Houston, Texas Area

Houston, Texas Area

On-Air TalentAssist technical director in morning news productionCommercial Production including editing, shooting, talent Event CoordinatorDesigned promotional merchandise for the station

Assisted ESL (English Second Language) students with preparation for standardized testing in Math and Reading

Number five sales associate in the region (Texas and surrounding states)Serviced customers to match their specific shoe needs

Assisted with the preparations for morning showTranslating articles from English to Spanish for website and morning show broadcastsManaged show’s website dailyEdited audio from morning show

B.A. Ethnic Studies, Focus: Mexican American Studies

Bachelor Of Arts (Ba), Ethnic, Cultural Minority, Gender, And Group Studies