Neyssa Colon-Rivera Email & Phone Number

Puerto Rico

Dorado, Puerto Rico

-Responsible for establishing the company's marketing strategies, carrying out marketing and promotion activities for all chains and independent customers.-Responsible for all Marketing activities both in Puerto Rico and in the United States.

Worked as project manager for innovations projects with multifunctional teams: ~Consumer Insight – Worked closely with data analysis to identify “white spaces” and opportunities. ~Marketing – Assessed opportunities and their strategic fit with brands. Communicated white spaces and opportunities to Marketing team. ~R&D – Determined operational readiness.

Responsible for leading the planning and commercial interaction for Channels through connecting the strategy of our brands with the strategies of our clients, to turn them into solutions that accelerate the sales profitably. Specialized in collaboration and leadership of multifunctional teams (Sales, Marketing, Supply Chain, Finance) to deliver integrated.

Supported the Brand Crafter Manager (BCM) in the development and execution of Brand Marketing Plans and Customer Marketing Plans to deliver category and brand objectives. Leading Brands: Suave, TRESemmé & Dove. Assist in the integrated marketing plan development including leading specific programs. Manage brand’s total budget to ensure a proper resources’.

The Customer Marketing Assistant is responsible for providing support in developing and implementing the activation plan that supports the objectives of our brands and the customer. Co- Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel.

 Through account analysis, identify unauthorized deductions for short shipments, damaged goods, billing errors, price discrepancies, promotional allowances, negotiations, and cash discounts.  Coordinate collection activities via field visits, telephone, written communications, and interface with the sales force.  Prepare performance trend reports.

 Handle daily A/P process.  Managed vendors/supplier relations. Handle the timely accurate processing of invoices, purchase orders, expense reports, credit memos and payment transactions.  Ensure accurate and compliance A/P files and records in accordance with company policies and government regulations.

Master Of Business Administration (Mba), Marketing / International Busines

Bachelor'S Degree, Finance, General

Education record