While Yahoo in many ways is a media company, our Amplify 360 hub in the nordics take a more agency-like approach. We combine our owned capabilities with 3rd party opportunities to make sure our clients land on whatever media activation mix is best for them.As global paid media activation lead I combine internal and external research to pick the best activation platforms and partners for individual campaigns. I make sure the partner content stories align with the campaigns authentically, and ensure that campaign results are collected, analysed and connected to other activities in order to present a holistic wrap-up report. Previous and on-going clients include: SK-II, Polestar, EPOS, Sandvik, Velux and many more.

Renamed to Yahoo!

Renamed to Verizon Media.

During an internship followed by a master's thesis collaboration and some freelance work, I performed a variety of tasks. In the creative development department I formed new program ideas, and produced dummies as well as pitch material to be used in sales pitches aimed at Danish broadcasters. As a planner I worked on the documentary program "Aldrig for sent" for DR1, and postproduction planning on "Stadig på røven" for TV2. My master's thesis was a case study of the company's development department, and was focused on creativity and management/leadership.Master's thesis on Creativity Optimization and Leadersip

Teaching and guiding students in the practical application of complex academic theories, such as cross- and transmedia storytelling, Social media & branding and gamification. Experience gained in:- Presenting complex media theory to approximately 80 students- Planning and structuring lectures according to student needs- Advising students on how to best structure their exam papers.

- Coordinating partnerships with cultural entities in the city, as well as the University- Planning radio workshops for volunteers to improve broadcast quality- Video production for future presentation of the radios events- Planning and hosting a weekly radio show

I was attached to the Samsung team as a product expert. The job included traning sales personnel in Samsung product lines, and different sales techniques as well as competing brand analysis.- Strengthening relationship between Samsung and retailers across Denmark- Product and sales training of staff- Direct in-shop sales and PoS evaluation

- Co-planning the show- Responsible for show execution- Trailer production and tech support

Our team of tutors were chosen as the best of the university that year. Activities included:- Co-organising 4 days of introduction and events for new students- Advising on academic, social and cultural aspects of life as a student- Production of welcoming films and music videos- Organising a 3-day introductory trip with teambuilding activities.