Nicole Finkbeiner Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

I provide highly-tailored resumes, unique cover letters, strategic personal branding, career networking coaching, and more to career professionals across the US and Canada.

Us

• Improved retention by increasing employee pride worldwide by 8% in 1 year through creating a highly effective internal marketing campaign. In 6 months, the campaign is the sixth most visited internal website by employees and 30 employees took the extra step to write thank you emails and compliments regarding the campaign. o One employee wrote about the campaign, “I believe this has the potential to truly be impactful in my life!”• Transformed functional employee communications from a siloed approach that was resulting in employee frustration and inconsistent messaging to a streamlined approach that brought together all functions around a shared vision and purpose.• Selected as the interim editor of all internal news when there was a short-term vacancy due to an employee changing roles. Led the team in a transition to utilizing Google Analytics to drive story selection and creation.

Us

• Increased retention by increasing employee pride in ExxonMobil as a technology company through leading and inspiring a cross-functional team to launch a pilot episode of a new technology video series. o The video received the highest number of employee comments and the highest number of employee positive reactions of any internal news article/video published within the last 2 calendar years. • Selected as ONE new employee organization Chief of Staff (promoted from Skills Development Committee member) supporting the company’s goals of employee recruitment and retention through ONE activities.

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• Fundamentally changed the relationship between sales & marketing to a marketing-led, collaborative and consultative model that significantly increased the company’s winning value to our customers and promoted innovation by creating better programs, offers, and consistent communication.• Increased sales volume by 3% and revenue by $1.5M by improving the quality of the Cat Oils sales training videos which increased the number of Cat dealer employees participating in Cat Oils training by 25%.• Played a major role in the 4-year extension of the TravelCenters of America contract (between $5M and $10M in revenue per year) through marketing initiatives and proposals including long-term loyalty and Brand Experience (BCX) work. • Boosted engagement on the Mobil Lubricants North America LinkedIn page from 8% to 44% by working with agency partners, NASCAR, and Stewart-Hass racing to develop a series of posts around Mobil Delvac NASCAR branding. The posts were by far the top viewed and shared posts for the page for the entire year.• Took the initiative to develop a business case demonstrating the financial ROI for User Experience (UX) projects. The business case was used globally as part of UX project work at ExxonMobil.• Improved employee marketing knowledge and effectiveness by developing an ExxonMobil internal marketing, communications & sales newsletter as a passion project to encourage employees to improve their skills. The newsletter spread across the company and gained hundreds of subscribers in over 27 countries.• Spearheaded and led an initiative with 3 sales teams and 2 marketing teams to redefine product offerings for 2 product lines in mining and construction leading to increased revenue and market share.

Houston, Texas, Us

• Increased new customer conversions by 50% by managing an inside sales and customer service team (6 reports) and redesigning sales processes around the usage of Salesforce Pardot scores.• Grew the number of OpenStax student users by 500K, resulting in $41.6M in student savings, by utilizing strategic planning, outcomes-based metrics, and sales localization strategies.• Created and led a nationally-recognized institutional partnership program by developing strategic relationships with colleges and universities to promote the use of OpenStax textbooks. Grew the portfolio from 5 to 200+ schools in 3 years, representing 2.6M students.• Expanded usage of OpenStax textbooks at partner schools by 136% through development of effective strategies and tactics with the university or college’s executive leadership and designees.• Developed and led advocacy campaigns that included 30+ campus site visits and 40+ educational webinars annually resulting in 195K new student users and $15.4M in student savings.• Optimized sales and market penetration by interviewing, evaluating, and partnering with 30+ educational technology companies to complete the textbook offer.• Increased OpenStax’s brand equity and preference by acting as a national and international keynote speaker to 3K+ people per year at major educational conferences on implementing educational strategic initiatives, promoting the use of Open Educational Resources (OER), and OER empirical research.• Built the customer service department from the group up. Managed the growth of the department as the customer base grew.

Houston, Texas, Us

The Woodlands, Tx, Us

• Led a team of 4 direct reports who were vital in increasing enrollment for online course offerings through creation and implementation of the college’s strategic enrollment and integrated marketing plan. • Grew attendance at the college’s annual community festival by 1,067% in 1 year by developing and implementing a new marketing plan. The campaign won a National Council for Marketing and Public Relations (NCMPR) 2013 District 4 Silver Medallion Award for Promotion Campaign for a Special Event.• Increased the amount of media coverage about the college by 20% by building relationships with local reporters and executing press releases.• Implemented online advertising campaigns that significantly increased attendance at events while reducing advertising costs by 60%.• Negotiated advertising contracts for the college, including negotiating 40% off of the quoted price for an annual movie theater contract. • Standardized the production schedule for the college’s monthly newsletter and provided editorial and design direction. The newsletter won a NCMPR 2013 District 4 Silver Medallion Award for a Newsletter.• Developed and published the college’s annual report. The report won a NCMPR 2013 District 4 Bronze Medallion Award for Annual Report, Division B.• Managed a team of 4 direct reports tasked with developing the college’s digital content, including website and social media. Utilized digital media to accomplish a variety of strategic goals including increasing enrollment, community engagement, and crisis communications.

Publicly speak on topics such as effective marketing, community relations, and leadership. Major talks include:• Opening speaker for Dave Pelzer at the 2012 Michigan Air National Guard Leadership Conference. Approximate attendance: 400• Battle Creek Area Chamber of Commerce networking breakfast keynote. Approximate attendance: 80• National Council for Marketing and Public Relations (NCMPR) 2012 National Conference workshop presenter. Approximate attendance: 60• Greater Tomball Area Chamber of Commerce networking September 2013 luncheon keynote. Approximate attendance: 300

Battle Creek, Michigan, Us

• Led a team of four direct reports and an external advertising agency to create regional and national award-winning advertisements and campaigns. NCMPR awards included:o 2013 District 3 Silver Medallion Award for a Marketing Campaigno 2012 National Silver Paragon Award for Radio Advertising Serieso 2011 District 3 Gold Medallion Awards for Outdoor Advertising, Single Print Advertisement, and Radio Advertisement Serieso 2010 District 3 Silver Medallion Award for Radio Advertisement Series• Played a crucial role in increasing enrollment by 12% over five years by writing and implementing the college’s first strategic marketing, public relations, and community relations plan.• Successfully placed over 700 positive media stories about the college per year by publishing press releases. Increased additional media mentions by positioning faculty experts for quotes and interviews.• Peer-led a 12-person team to develop a new logo and new mascot design for the college. The logo won a NCMPR 2008 District 3 Gold Medallion Award for Logo Design, and the mascot won a NCMPR 2008 District 3 Silver Medallion Award for Logo Design.• Wrote the college’s first crisis communications plan and successfully managed crisis communications for a variety of events including through digital channels.• Developed a digital marketing strategy based on market research and changing communication patterns including integrative social media and website marketing. Adjusted strategy based on data analytics including Google AdWords, social media efficacy measures, and Google Search Console.• Led a team of three direct reports to implement a website redesign to ensure a higher quality User Experience (UX), consistent branding, and effective communications.• Increased awareness of the college and the effectiveness of the college’s political advocacy by forging relationships with community leaders and local, state, and national political figures.

• Founded the group and built an organizational structure including a Board of Trustees.• Fundraised with local foundations to provide funding for the group. • Grew membership to 375 members in 3 years.

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• Successfully managed an account list of $600,000 in annual revenue.• Grew customer business by managing and coordinating marketing strategies and creative concepts for clients including Big Boy (a large restaurant chain), Comerica Bank, Davenport University, and Saturn of Southwest Michigan.• Increased client reach by utilizing local business strategies and outdoor media.• Selected to train new account executives at company locations across the State of Michigan.

• Increased sales for radio customers and the radio station by analyzing customer goals and target markets and implementing a mix of radio and other media to meet those goals. • Successfully worked with customers and radio personalities to create unique campaigns and promotions that created additional sales for the customer and for the station. • Took the initiative to receive the Radio Marketing Professional (RMP) certification.

• Resolved credit disputes with customers by gathering information and problem-solving with the sales team and clients.• Presented financial and sales reports to managers regarding the effect of credit on the company’s finances.• Created new initiatives company-wide to minimize late payments and errors.• Developed databases to track late payments and to send past due notices in a timelier manner.

- Analyzed healthcare community marketing programs (run by the hospital) and made recommendations to the Marketing Director on improving the efficacy of the programs.- Created loyalty materials for the cafeteria to encourage repeat business from employees and regular visitors.

Battle Creek, Michigan, Us

- Managed workflows for the Advertising Promotion Review (APR) committee and routed potential advertisements through legal, brand, safety, and public and government affairs reviews. - Analyzed consumer feedback related to the Kellogg recipes offers on the Kelloggs.com website and made recommendations for improvements.- Supported cereal and snack marketing campaigns for Kellogg-branded and Kashi-branded products.- Supported Battle Creek community events such as the World's Longest Breakfast Table and the annual derby race.- Created confidential briefing binders for a major company merger.- Supported executive appearances at events related to nutrition. - Participated in new product testing.

Master Of Arts (Ma), Advertising

Bachelor Of Business Administration (Bba), Marketing

Associate Of Arts (Aa), Business And Marketing