I am a mission-driven Marketing Executive & Brand Catalyst who utilizes a blend of creative and strategic thinking to drive brand growth by connecting emotionally with customers, donors, and internal stakeholders. I manage innovative campaigns from concept to execution, focusing on integrating digital and traditional marketing and communication strategies. I fuel brand purpose while positively impacting communities by aligning marketing functions as valued resources for operations. I leverage social media strategy to advance organizational vision and mission. Established a new brand identity for Indspire across the website, social media, and print materials, resulting in measurable success internally across the organization and with the community. Played an active role in transforming the McMichael Canadian Art Collection brand, focused on attracting more diverse audiences through new exhibitions; developed targeted campaigns leading to 3rd highest attendance in 55 years. Specialties: Revenue Growth, Marketing Strategy, Brand Strategy, Brand Advertising, Demand Generation, Marketing Campaigns, Strategic Team Leadership, Branding, Traditional & Digital Marketing
Listed skills include Marketing Communications, Social Media, Event Management, Corporate Communications, and 22 others.