Nicole Frost Email & Phone Number

San Diego, California, United States

• Lead strategist responsible for utilizing key data insights to drive full funnel marketing activities for a portfolio of high-priority programs with a focus on growing profitability.
• Work closely with cross-functional leads to uncover opportunities and introduce new initiatives to improve conversion.
• Identify best practices and opportunities for scalability and performance optimization across 2U's client portfolio and within the marketing team, including developing interaction models, creating and documenting new.
• Establish deep partnerships with university leadership to align on long-term strategic plans and identify opportunities to drive growth.
• Develop onboarding resources and train new hires.

• Ideated, implemented, and oversaw holistic, cross-channel marketing strategies for multiple partner programs, including paid and organic channels, with a focus on driving long-term program enrollment and brand-building.
• Internal and external marketing stakeholder responsible for development of strategic annual marketing plans and associated execution.
• Served as key point of contact with university partners, responsible for building partnership, trust, and buy-in as it relates to all program marketing efforts. Includes significant improvement on a historically.
• Supervised Brand Marketing Coordinator, focusing on high-quality execution of program strategy, exposure to areas of interest, and growth within the organization.

• Led the development of audience profiles and user journeys to inform channel and media strategy, including research into consumption habits, identification of decisions points and associated emotional states, and.
• Conducted audit of client’s available communications channels, evaluating targeting capabilities and appropriateness by audience and message.
• Involved in qualitative and quantitative research planning, execution, and analysis to inform data-driven campaigns.
• Recommended, organized, and participated in two-day immersive facilitated brainstorm training aimed at equipping a core group with the skills needed to plan and lead productive ideation sessions internally and with.
• Instituted collaboration and project management tools and processes to improve internal communication and work product.

Washington D.C. Metro Area

• Lead cross-disciplinary teams of junior and senior analysts, designers, and strategists in developing successful mobilization, advocacy, community acquisition, and fundraising campaigns. Includes paid media, social.
• Responsible for the financial health, program success, and client satisfaction of both longstanding retainer accounts and single campaigns. Frequently report progress and discuss opportunities with C-suite and senior.
• Identify, scope, and pitch expanded partnership opportunities with existing clients.

Washington D.C. Metro Area

• Served as the day-to-day point of contact for clients and internal team members, working with each team to determine objectives, drive strategy, manage resources, and address challenges.
• Responsible for ensuring deliverables were completed on-time, on-budget, and to each client’s unique goals.

Washington D.C. Metro Area

• Provided account management and strategic support for up to 7 scopes of work simultaneously.
• Set production timelines and worked with internal communications, design, analytics, and web development teams to ensure timely delivery.
• Worked directly with clients to gather feedback and usher deliverables through to completion.

Washington D.C. Metro Area

• Researched and compiled background information for new business pitches and current clients to be used for strategy and creative development
• Developed, organized, and ran intern networking event for the DC AD Club
• Analyzed competitors’ advertising activities; including social media and field research
• Content management for a Fortune 300 company’s website overhaul
• Proofread creative to ensure client’s standards were met
• Supported agency teams in Account Management, Media, Strategic Development, and New Business

• Started as a Marketing Intern and transitioned to the Interim Visual and Written Communications Specialist.
• Developed and continually managed a marketing plan incorporating email marketing (Mail Chimp) and social media (Facebook and Twitter); contacted local government officials to extend IPA’s network
• Maintained website, keeping events, profiles, photos and statistics updated
• Prepared documents, including design and creation of brochures and flyers, in preparation for IPA events

San Diego, CA

• Led long-term qualitative case study concerning knowledge transfer within the Authority; interviewed senior and executive staff members regarding leadership; proposed solution to mitigate knowledge loss
• Designed and created a new website for the children’s education sector of the airport
• Created graphics for print and web advertisements including the airport website, pedestrian sky bridge, bus placards, terminal gates, and terminal televisions
• Designed flyers for community and internal events
• Conducted on camera interviews; created and edited a video with footage for the Airport’s annual report