Nicholeen Frusti Email & Phone Number

Leland, North Carolina, United States

As Co-Owner and CEO of Throw Coast Disc Golf, I leverage my extensive financial management and strategic development skills to grow our business from an online apparel brand to a full-service retail and community hub. I am dedicated to advancing disc golf through expertly curated products and strong community engagement.Key Responsibilities:Strategic & Financial Leadership: Engineered financial strategy, including forecasting, product margin analysis, and daily financial operations using QuickBooks, Shopify, and other financial tools. Secured initial investment for inventory and shop construction, ensuring a solid foundation for our business expansion.Vendor Management: Established and maintained productive relationships with major disc golf vendors and implemented a structured approach for contact management, ordering schedules, and budgeting to optimize our inventory according to customer demand and sales data.Project Management: Directed the build-out of our retail location using Scrum methodologies via Monday.com, focusing on task efficiency, schedule adherence, and budget management to ensure a smooth launch.E-Commerce & Marketing Strategy: Collaborated in developing and optimizing our Shopify e-commerce platform. Though newly launched, our opening day sales exceeded expectations, demonstrating effective initial marketing strategies and community acceptance.Community Involvement: Committed to fostering local disc golf culture and involvement, currently collaborating with the Leland Disc Golf Club to host their annual Autumn Disc Golf Tournament. Future Vision: Aiming to establish Throw Coast Disc Golf as a nationally recognized brand in apparel and a community staple for disc golf enthusiasts.Achievements:Successfully launched a highly anticipated retail shop, significantly expanding our brand presence and customer base from an online-only model. Received overwhelmingly positive community feedback during opening week.

Leland, North Carolina, United States

Co-founded and serve as principal of digital marketing agency, driving long-term strategic planning and organizational, revenue, and client growth by identifying needs and aligning with objectives. Offer subject matter expertise and strategic direction to teams on business operations, including reporting, analytics, stakeholder communication, project management, and marketing return on investment. Manage financials, including budgeting, forecasting, and cost control. Recruit, hire, and lead teams. Deliver ongoing support from project conception to completion. Maintain clients' brand consistency across all channels in alignment with overall strategies. Interact with clients to build relationships and understand expectations and goals. Monitor social media platforms to ensure client reputation remains positive. Foster cross-promotions with sales teams. Guide design and content team members with focus on SEO best practices, compelling copy, and continuous improvement. - Positioned clients competitively in markets by applying expertise to manage and execute marketing services, including webinars, strategy development, strategic partnerships, advertising, video production, and content marketing. - Spearheaded Amazon book publishing for clients, including sales management, release plans, and publication. - Identified need for analytical tools to showcase pipeline metrics and created real-time reporting dashboards to allow clients to view sales potential of pipeline at any given time. - Demonstrated strong business acumen, effective communications, and results-focused mindset to continuously attract top talent and clients, align strategies and teams, elevate systems and processes, and guide data-driven decision-making.

Traverse City, Michigan

Initiated entrepreneurial endeavor to transform failing business into largest tanning and wellness studio in Traverse City with 270 daily customers during busy season. Applied marketing and sales experience to achieve profitability in year 1. Executed all business management functions, including negotiating contracts, generating business analytics, hiring, and training staff, and managing financials. - Determined growth-focused strategic plans with emphasis on compelling marketing. - Redesigned studio, brand, logo, and overall image while driving product development efforts to expand offerings and attract new clients. - Sold business within 3 years for 5 times purchase price.

Traverse City, Mi

Outreach Services Learning Coordinator, 2012–2014 | Manager, Center for Learning Specialist, 2011–2012Initiated and implemented service-learning certification program, collaborating with academic chairs, faculty, and administrative staff to create, track, and evaluate new service-learning opportunities. Innovated system to document service-learning hours on student transcripts, resulting in 2,300+ hours completed by students in fall 2013 and spring 2014. Commitment Scholarship Program:Directed transformation of commitment scholarship program to foster environment that encouraged first-generation, low-income high school students to complete secondary education and transition into college. Collaborated with various college departments for seamless student transition while also managing program development, marketing, budgeting, and grant management. Supervised CSP supplemental staff.Early College Programs:Facilitated development and implementation of early college programs, serving as liaison between Northwestern Michigan College, Suttons Bay Public Schools, TBAISD, and Grand Traverse Academy. Ensured effective record maintenance, communicated events, coordinated off-site course offerings, and managed relationships with academic office managers and high schools. Worked alongside high school guidance counselors to strategize long-term degree program sequences in line with institutional growth goals.Service-Learning Coordination:Initiated and implemented service-learning certification program, collaborating with academic chairs, faculty, and administrative staff to create, track, and evaluate new service-learning opportunities. Innovated system to document service-learning hours on student transcripts, resulting in 2,300+ hours completed by students in fall 2013 and spring 2014. Executed strategies while aligning cross-functional teams with future growth goals.

Traverse City, Mi

Hired as executive assistant and progressed to interim executive director within 3 weeks during a time of upheaval and potential closing due to funding and budget issues. Promoted to executive director after showcasing resilience, strategic mindset, and exceptional follow-through. Controlled $368K budget with 99% accuracy and 10% expense reduction. Supervised, mentored, and guided 6 team members across 10 counties. Generated financial statements to direct data-driven decision-making. - Increased 2009 key grant revenue by $65,000 through grant planning, writing, and execution. - Earned state-level recognition, receiving grant from the State of Michigan for board development. - Provided accurate, consistent financial management to transform Big Brothers Big Sisters into a thriving organization with no debt challenges and responsible budgeting practices.

Master Of Business Administration (Mba), Strategic Management/Leadership

Bachelor'S Of Business Administration, Business Administration

Associates Of Arts, Business Administration, 3.79