• Developed and executed quarterly marketing and social media campaigns informed by industry market research, product launches, and retail customer insights.• Mentored in-house and freelance designers, fostering skill development and creative growth within the team.• Managed social media accounts (Facebook/Meta, Twitter/X, Instagram, TikTok, and YouTube), ensuring timely responses to comments and messages, providing customer service, and collaborating with influencers.• Transformed complex data into clear and engaging infographics and textual content.• Organized and maintained content calendars for various social media platforms to ensure consistent and timely posting.• Designed a variety of digital media assets, including social media content, website banners, page layouts, pitch decks, and email blasts using Adobe Photoshop and Illustrator.• Created an educational blog series on Shopify, offering step-by-step guides, troubleshooting tips, and business advice, which boosted customer reach and engagement by 26%.• Designed an instructional booklet to educate customers on processes, incorporating copywriting, pictograms crafted in Adobe Illustrator, and thoughtful page layouts.• Coordinated business-to-consumer (B2C) social media campaigns to enhance brand visibility and engagement.

• Designed a comprehensive style guide to ensure consistent branding across all company materials, including web, marketing, packaging, and more.• Created print materials such as flyers, posters, trade show banners, and packaging using Adobe Illustrator and InDesign.• Managed trade show logistics, including the coordination of convention services and on-site support.• Crafted written content for press releases, newsletters, distribution channels, and marketing materials, ensuring clear and compelling messaging.• Developed and maintained a monthly content calendar, designing engaging social media posts and stories.• Implemented SEO strategies to enhance organic search visibility and drive online traffic.• Delivered comprehensive metrics reports, supporting data-driven decision-making and identifying opportunities to improve external communication.• Developed quarterly content calendars to ensure the timely release of marketing materials.• Mapped out the customer journey to ensure all digital touchpoints are effectively addressed.

• Lead communications plans, including the strategy and development of quarterly marketing campaigns, educational blogs and all communication to external sources.• Delegate projects and tasks according to employees role to complete projects in a timely manner and oversee project success. using Gmail, Microsoft teams and ClickUp. • Establish and maintain outside relationships between vendors, creative agencies, local businesses and consumers. • Coordinate and assist with promotional launch events.

• Maintain quality standards for licensed consumer goods for clients such as NFL, NBA, NHL, MLB as well as licensed goods for universities.• Developed new typography and art layouts for apparel graphics and website use using Adobe Photoshop and Adobe illustrator.• Oversee technical packs for manufacturing to use to assure every item was completed properly.• Edit web pics for digital catalog and website using Adobe Photoshop.

• Manage logistics of supplies and athletes' equipment from warehouse to event site.• I oversaw the placement of sponsorship materials at events, both domestically and internationally• Coordinated the staging of all athletes in the pit area.

• Conduct market research to stay up to date on current trends and develop men's accessory line.• Create mood boards to use for design meetings and for inspiration for future projects.• Create graphic layouts for Juniors line in Adobe Photoshop.• I participated in the conceptual development of headwear and printed designs.