“Find your niche”. You hear it so often these days that it’s almost become cliched. But back in 1994, having such a narrow focus was a relatively underutilised concept. So, when I started Vet Stationery Supplies way back then, there were some doubters. But I really wanted to help vets promote and grow their businesses with branded stationery and office supplies. So that’s what I did. Thankfully I didn’t listen to the nay-sayers, and today - almost 30 years later, my ‘niche’ is Australia’s leading stockist of branding products and uniforms for veterinary professionals and practices. And now, I get to help veterinary practices all over Australia make their mark with tailored stationery and office supply products. My medical uniform supply company, Smilewear, came about next. Yep, another niche: providing healthcare professionals with the best range of medical uniforms and scrubs in Australia. Ultimately, I’m a unique blend of dreamer, creator, and business planner/strategist with a passion for helping other people’s businesses make their mark.