Key Achievements:- Curated analytics data from extensive 150mio userbase using Spark, HiveDB and PostgeSQL to generate insight and presented to Top Management.- Project Lead: Successfully led the Project Autonomous Network team, delivering two crucial models within the timeline.- Revenue Growth: Developed a recommendation model (Project Harvesting) that generated an over 900 million revenue increase.- Customer Retention: Created a prevention model (Project Core Retention), leading to a 79% improvement in average ARPU and an 800% efficiency increase in related tasks.- Operational Efficiency: Enhanced the existing WiFi detection model (Project Wifi Detection) by 23%, serving as a foundational dataset for multiple divisions.- Cross-functional Collaboration: Delivered eight improved stimulation models (Project Micro Segmentation), enhancing their usability for non-technical stakeholders.- Innovation: Introduced a new geospatial feature (Project FMC) and designed segmentation models (Project Postpaid Segmentation) for broader business application.- Developed Power BI Visualization to monitor and simulate population movement across district in DKI Jakarta as part of Kemenko Marves collaboration initiatives.Responsibilities:- Collaborate with business users across various Telkomsel divisions to identify and solve complex problems.- Develop, test, and maintain advanced analytical models using machine learning and statistical techniques.- Create insightful visualizations and dashboards to communicate data-driven insights to stakeholders.- Champion knowledge-sharing through internal training sessions and presentations.

Key Achievements:- Network Optimization & Efficiency: Developed and implemented three recommendation and optimization models (Project SIFA), integrating into internal applications, leading to significant improvements in day-to-day operations.- User-Centric Strategy: Led AB testing initiatives, development of machine learning models and actionable insights in Project Harvesting to address user pain points, improving sales growth in 3 clusters.- Optimization: Deployed Retail Outlet Optimization Model to underperforming site across Indonesia and improve revenue in 40% of the site.- Product Recommendation: Implemented New Product Recommendation models based on Site and group behaviours, generated over 900 mio in revenue

Key Achievements:- Led and supervised a network of 10 distributors in Jawa Tengah, encompassing product distribution planning, proper distributor infrastructure, KPI monitoring, ensuring well distributed product to customer preferences.- Supervised, planned, and inspected Weekly product distribution from HQ to 10 distributors across Jawa Tengah, ensuring accurate demand and planning matching with SOPs and business requirements.- Revolutionized KPI Monitoring: Championed the integration of Tableau, creating two major dashboards. Upgraded overall KPI and targets monitoring productivity for Area 3, Jawa Tengah, Jawa Timur & Bali Nusra Regions.- Enhanced Operational Efficiency: Orchestrated the successful migration of 60,000 retail to advanced system by creating segmented event and community forum, maintaining relationship between stakeholders remain mutual.- Delivered Data-Driven Insights: Provided precise analytics from various data source including Hadoop and facebook analytics for sales operations across branches.- Empowered Teams: Facilitated 2 days’ training and coached 84 persons Sales team with Business Intelligence tools, enabling wider usage of advanced analytics.

Key Achievements:- Implemented innovative sales tactics and strategies, maintain availability, visibility, accessibility, and precise sales monitoring. Ensuring accelerated effective call, SKUs sold, customer base, active outlet, and precise program to reward the teams.- Pioneered Data-Driven Sales: Led the implementation of BI tools at the ground level, enabling data-driven decisions and increased visibility of market trends, customer behavior, and competitor activity, resulting in a 31% to 33% market share growth for Kota Yogyakarta sub-cluster.- Enhanced Performance Reporting: Collaborated with other departments to compile and present quarterly performance decks for the Yogyakarta branch, providing valuable insights for informed decision-making at higher levels.- Strong Leadership & Collaboration: Demonstrated strong leadership and collaboration skills, working seamlessly with the Strategic Business Partner and sales teams to achieve common goals and drive organizational success.- Collaborated with 10 relevant national events from major brand in Indonesia. Improving brand image and perceptions in wider market segment.

Responsibilities:- Acquired comprehensive knowledge of Coverage, Distribution, Merchandising, and Promotion (CDMP) strategies within sales teams.- Led and coordinated the day-to-day activities of a 12-person indirect sales team, managing collaboration with the Strategic Business Partner to oversee over 600 retail outlets.