Neil Garratt Email & Phone Number

Kingswinford, Gb

NoseUP is a consultancy agency specialising in Start-up ventures and small business that require Scale-up.We pride ourselves on offering;Hands-On Consulting: Unlike traditional high-level advisory services, NoseUP actively engages in the trenches with your team.Focus on Start-Ups and Scale-Ups: Specialised in propelling early-stage and growing businesses toward their goals.Mentorship Approach: Acts as a partner and sounding board, providing continuous guidance and support.Actionable Insights: Delivers tailored strategies and practical solutions to complex business challenges.

New York, New York, Us

- Spearheaded the GTM strategy for a global business specialising in consumer and educational products, including 3D pens, with offices in the USA, UK, Ireland, and Hong Kong.- Delivered 200%+ growth on UK websites and 149% total YOY growth during the Q4 trading period through strategic digital marketing initiatives, involving website management, SEO optimisation, and targeted online advertising. - Managed a geographically dispersed team of 5 across Asia-Pacific and Europe, ensuring achievement of KPIs, including revenue growth, customer acquisition, market share, Net Promoter Score (NPS), and conversion rates.- Expanded the company’s presence by directing the introduction of new products, including identifying market gaps, understanding unmet customer needs, and ensuring seamless integration of new offerings into current product lines.- Implemented and oversaw multichannel marketing campaigns for existing product offerings, increasing hits by 63% YOY, addressing premium market segments, minimising risks, and driving revenue growth by 149% YOY (Digital).- Ensured seamless and coordinated launch processes, by unifying efforts across various departments and teams, including product development, marketing, sales, and customer support.- Collaborated with big-box retainers in developing and executing strategic marketing initiatives that built strong, mutually beneficial partnerships, optimised product placement.- Developed frictionless customer support journeys globally by facilitating product training programs, implementing efficient ticketing systems, and streamlining communication channels to enhance customer satisfaction and issue resolution.- Led PR opportunities to increase global brand awareness, positioning the company as an industry leader in 3D pen technology through strategic communication and engagement with media outlets.

- Drove revenue growth and transformed a small family-owned business with a £6M turnover into a national chain whilst leading 24 internal employees and 16 subcontractors.- Streamlined supplier chain processes by optimising sourcing, procurement, and inventory management, renegotiating contracts, improving demand forecasting, and reducing excess stock levels, saving over £350K annually.- Established and implemented a CRM, sales reporting, and KPI solution from scratch, enabling effective business management and real-time sales process visibility during the scaling and development process.- Leveraged customer data to increase the number of shop openings annually in 5 years; utilised a customer-centric approach to ensure strategic business locations, market penetration, and sustainable sales growth for each brand.- Minimised risks and downtimes by enforcing Health & Safety (H&S) processes and procedures within branches, ensuring compliance with regulations and creating an efficient and productive environment.- Coordinated daily operations and implemented mid to long-term strategies, including budgeting and forecasting, to build the business effectively, ensure strategic business positioning, and outperform competitors.- Cultivated an engaged and high-performing sales team by fostering a culture of awareness and aligning their efforts with the needs and aspirations of the customer base.- Explored and established strategic partnerships with key industry players, suppliers, or complementary businesses to drive mutual growth and expand the company's reach.- Incorporated sustainability into the company's operations and supply chain, considering environmentally friendly practices and ethical sourcing.

Redditch, Worcestershire, Gb

- Established long-term business strategies and forecasts, including the launch and management of a dedicated TV channel and its accompanying website while leading a team of 35 multi-skilled professionals.- Steered the business from a standing start to a £12M turnover within 2 years amid the COVID-19 pandemic, economic uncertainty, and supply chain constraints.- Led and directed 35 creative operators to build a successful craft based TV and e-Commerce business, delivered the highest-performing website across the group, delivering 20% revenue contribution and exceeding the group average of 6%.- Completed all contract negotiations with partner organisations, ensuring strict compliance with company policies and delivery targets and fostering positive and enduring relationships with external collaborators.- Lead senior leadership teams, including the Head of Buying, Head of E-Commerce, Head of Marketing, Merchandising Manager, Product Development Manager, and Head of TV & Sales. Dotted management line to Head of Warehouse, HR Manager and Head of Call Centre.- Managed P&L for all business operations within the channel, developing and implementing core strategies to ensure that the sales channel and pipelines met and exceeded financial targets and KPIs.- Maintained a close eye on financial performance, budget allocation, and cost control across all business units and departments to ensure financial health and growth.- Analysed and translated raw customer and channel data into cohesive reports presented to the chair and the Board, guiding strategic decisions and providing for discussions regarding the company’s direction, investment, and priorities.- Enhanced the company's online presence, e-commerce capabilities, and digital transformation initiatives to meet evolving customer preferences.

London, Gb

• Worked for a multi-platform media business that develops a wide variety of television and online content for a range of different brands and special interest markets, working with a variety of partners across eight divisions. Recruited to develop a new start up, Sewing Quarter, a TV shopping channel and website dedicated to sewing and quilting.• Fully accountable for the day to day operations of the business and future direction and strategy. Developed financial plans and business plans to ensure financial goals were met.• Managed a team of 35 personnel, having expanded the team from just eight people in two years. Direct reports include the Head of Buying and Merchandising, Head of Marketing, and Head of TV & Sales. • Full P&L responsibility for all business operations within the channel. • Regularly updated Group Managing Director, Chief Executive Officer and Chief Financial Officer on performance and strategy progress, and attended monthly board meetings.Key Achievements:• Produced and implemented a new development strategy aiming to promote sustainable growth by developing new business opportunities and expanding existing revenue streams. This resulted in revenue growth of 125% in Y2 and 115% in Y3.• Managed the acquisition of a previously contracted company. This allowed the business to streamline operations and delivered significant cost savings.• Created and implemented step changes where previously there had been no structured processes. Successfully installed processes and procedures that have enabled the business to grow effectively and meet performance targets.• Implemented a strong customer acquisition campaign and CRM programme. This maintained significant customer growth while minimising lapsed customers.• Received industry recognition, winning the CHSI Stitches ‘Sewing Retailer of the Year’ in 2018 and 2019, beating a number of established competitors• Awarded the ‘CEO Award’ 2017 and ‘Team of the Year’ 2018.

Basingstoke, Hampshire, Gb

• Worked for a leading computer game retailer, with full P&L accountability for all business operations across the West Midlands region. This territory included 21 retail stores, delivering an annual turnover in excess of £40m.

London, Gb

• Worked for a leading betting and gambling company, with full P&L responsibility for all business operations across the East Anglia region. This territory included 62 retail stores, delivering an annual turnover of approximately £100m.

London , Gb

• Worked for a leading mobile telecoms company, responsible for managing their flagship city centre retail store in Birmingham. Managed 15 direct reports, including sales and support staff.• Managed the transition resulting from the merger between T-Mobile and Orange to develop the EE brand in the UK, minimising disruption to store operations and in-store customer service while actively developing new and existing business opportunities.

London, Gb

• Worked for a leading mobile telecoms company, responsible for managing a busy city centre retail store with 12 direct reports.

Marlow, Buckinghamshire, Gb

• Worked for a leading photographic retail company, responsible for managing one of their Top 50 stores. Took the store to being the 7th largest in the UK network (of approximately 180 stores).

Certificate Of Higher Education, Medicinal Biochemistry

Education record

Education record

Private Pilots Licence, Aviation