Ng Chee Wee Email & Phone Number

Constantly engaged with cross-functional team in developing and implementing the marketing strategies towards delivering robust revenue and customer loyalty performances.Part of the role includes driving annual business planning, product lifecycle management, product offerings and price enhancement as well as performance monitoring while conducting post-launch management of products, programs along with promotions.Besides that, responsible to also define product value proposition in line with target segment needs while introducing unique and products and promotions to drive strong subscriber take-up.In addition to championing process and system improvement along with performance benchmarking to deliver process and value chain enhancements, I also identify and mitigate process gaps to minimize revenue leakages.Lastly, constantly keep abreast with the industry and market trends to enhance product features and offerings as well as strengthen the design of campaign messages.

Entrusted with the responsibility to head the planning and development of prepaid product strategies and roadmaps including new product launches, promotions and marketing campaigns.This involved managing end-to-end product lifecycle from concept approvals to launch and post-launch management.Apart from that, responsible to gathered and harnessed consumer insights and behavior to input into development of new products and services

Promoted to oversee the planning and execution of devices as well as traveler product lifecycle towards delivering the revenue, ARPU and new subscriber acquisition targets.This included monitoring the weekly and monthly take-up, revenue, client usage and resource utilization performance as well as rolling out business cases including product enhancement, improvement as well as new product launch.Besides driving improvement of Prepaid Device Bundle as an Internet Subscription extension to enhance customer retention of Internet Subscription, implemented a Prepaid Device Bundle targeted to convert non smartphone users to smartphones from low income segment group to drive internet usage.Additionally, managed roped in a major financial institution as a partner for Device Financing to enable customers to own the latest smartphone devices with an installment plan.Lastly, close collaboration with the Marcom and digital teams in delivering accurate 360 product communications as well as messages to the targeted market while supporting the sales channel stakeholders.

Recruited to lead end to end implementation of various campaigns for the prepaid portfolio in meeting revenue targets.This involved reviewing and analyzing product performance, enhancing product offering and positioning as well as collaborating with cross-functional teams in ensuring readiness before market rollout as well as developing product and campaign communications to deliver the best user experience. Lastly, implemented strategies to increase customer acquisition, average spend, customer tenure and customer recovery.

Kuala Lumpur, Malaysia

Promoted to drive the development of effective promotion and marketing campaigns, ATL, BTL and digital communication plans to enhance brand visibility and public awareness as well as maximize all sales opportunities.Apart from rolling out digital and on-ground marketing activities as well as the Mobile App while organizing an array of social media engagement initiatives, I also worked closely with cross functional and external teams while overseeing the developing of digital content.Lastly, championed the planning and execution of pre and official opening of new cinema outlets including Cheras Sentral, The Strand, Gurney Paragon and Jaya Shopping Centre.

Kuala Lumpur, Malaysia

Hired as a Concessions Product Executive tasked to perform business planning, opportunities identification, concessions innovation development to drive the growth of cinema concessions products.This included managing product conceptualization, preparation and implementation, post evaluation as well as performance reporting while planning and executing tactical movie tie-in combos, new combos as well as new popcorn and beverages categories.Additionally, oversaw inventory management, concessions counter operations, stakeholder management as well as equipment deployment and preventive maintenance.Lastly, led equipment conversion project from F&N to Coke for 16 cinema outlets along with the revamp and redesign of the concession menu layout and disposal packaging.

Kuala Lumpur, Malaysia

During this tenure, supported the daily operations of two subsidiaries of the company namely TGV Cinemas Sdn Bhd and Pan Malaysia Pools Sdn Bhd while contributed immensely to the relocation of Da Ma Cai outlets.