*ROLE ELIMINATED DUE TO LAYOFFS* As the lead for data communications I work directly with Gusto’s policy team and our economist to grow brand awareness + position Gusto as a leader + trusted source for SMB insights related to the economy and future of work. I’m also building the company’s first local communications program.

Celebrity Cruises (part of The Royal Caribbean Group) is a global, multi-billion dollar luxury cruise line. As part of the Global Public Relations team I lead internal and external communications for the President and CEO on a platform of Business Transformation, Leadership, and Diversity, Equity and Inclusion. In response to COVID-19 team cuts my expanded remit includes supporting the Global Senior Vice-President of PR & Social Media with brand and reactive crisis communications. Focus: media relations, writing, social media, events and speaking engagements, project management

As part of the Communications and Program Influence & Campaigns teams I managed and coordinated work in media relations, brand management, digital communications, and influence campaigns to drive impact and enhance the visibility and understanding of the Foundation’s work and brand.

External PR, media relations and social media strategy. I supported several areas of the firm including Deals (M&A, IPO services) Financial Services (AWM, Real Estate, Private Equity, Banking & Capital Markets, Insurance) Energy, Utilities and Mining, Capital Projects & Infrastructure. +social media strategy for CEO Action - the largest CEO-driven business commitment to advance diversity and inclusion in the workplace.

As part of Fusion Media Group's Center for Innovation and Engagement, I worked closely with the editorial and business development teams across publications (Univision, FUSION, The Root, The Onion etc.) to build targeted cross-platform strategies and conduct external outreach. I reported directly to the VP of Innovation and Engagement.• Collaborate with editors and reporters to stay up to date on editorial focus and create communications plan to best position their work externally• Create external outreach strategy for FMG initiatives, special events (conferences, concerts) and content (documentaries, interactives etc.)• Created a CRM-style database of ongoing relationships with media and key organizations (NGOs, non-profits, influencers, activist groups and academic institutions) whose agendas align closely with UCI multicultural editorial priorities• Create and produce content for brand social media platforms (Snapchat, Twitter, Facebook and Instagram)• Project manager for $1MM brand campaign for Fusion • Act as company spokesperson/brand ambassador during sponsored events including a 1 1/2 month long nationwide branding tour• Coordinate and mange relationships with outside vendors • Provide report on KPIs and insights garnered from external outreach to editorial team heads• Provide training, mentorship and oversight for team-specific community liaisons

Worked with a portfolio of financial, B-to-B and professional services accounts, developing strategic communications strategies. Clients included:NYU Stern School of Business Charles Schwab UBSACE GroupSeedInvestPax World Management LLC. Tenfore HoldingsVSPMontgomery McCracken Walker & Rhoads, LLP• Manage day-to-day client communications (client conference calls, share media inquires, provide project and account management updates)• Develop/edit internal and external written materials, including pitch letters, memos, press releases, background materials, executive briefing materials and planning documents• Provide monthly report outlining overall account activity and timeline of deliverables • Manage relationships with relevant press contacts from trade, business and top-tier media outlets to secure coverage for clients (print, online and broadcast)• Organize and staff media interviews with executives and company spokespeople • Create and execute programs that position company spokespeople as thought leaders and industry experts (media relations, speaking engagements and social media)• Manage and provide content for client social media accounts (Facebook, Twitter and LinkedIn) • Assist with new business proposals and research

• Compiled media lists, created media reports and managed editorial calendars• Monitored for and provided analysis of competitor news• Drafted press releases and conducted target outreach to print publications, blogs, radio andbroadcast stations• Collaborated with team on pitch angles and overall media relations strategy• Conducted outreach for client announcements, as well as reactive and proactive storytelling• Maintained day-to-day contact with clients and provided account status updates• Created content for clients' social media accounts and contributed to overall social mediastrategy (Facebook, Instagram, Twitter and LinkedIn)• Assisted with event research and organization• Participated in creative team brainstorms for current and potential clientsMedia Placements: Bloomberg News, Investor’s Business Daily, Fox Business, Reuters, CNBC.com,Fortune, Forbes, fDi Magazine, Banking Exchange (formerly ABA Banking Journal), Atlanta BlackStar, as well as broadcast placements on Bloomberg TV’s “In The Loop w/ Betty Liu,” and CNBC’s“Squawk Box.”Supported the following clients: Ernst and Young’s Strategic Growth Markets practice, Ernst andYoung’s Advisory practice, Sterling National Bank, Klarna, Former CEO of Apple and Pepsi Co.John Sculley, Health ELT, TGI Fridays and Peppercomm’s Agency Marketing team.

-Created media lists-Created and implemented internal content calendar for agency and client social media accounts across various platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram)-Created press releases-Secured client and agency media placement-Research-Co-authored a marketing plan for the U.S. Department of State-Participated in company brainstorms

In this position I worked directly with the Student Services Coordinator and the Communications Coordinator for WKU's liberal arts college. I was responsible for assisting with office administrative duties; assisting with creating and implementing social outreach campaigns via campus events and social media (Facebook, Twitter & Instagram); brainstorming and assessing present and future recruitment/retention efforts; reviewing monthly student newsletter; and acting as a student liaison for recruitment events.

-Provided Junior level support to teams with clients in the financial, industrial and consumer sectors.-Created media list for a variety of clients (Vocus, Excel)-Created press releases and creative media pitches-Secured media coverage and speaking ops for top tier clients (including NBC, HuffPost, Metro Daily) -Created daily report of client print, broadcast and social media mentions using monitoring software (Meltwater, Critical Mention, Radian6, Google Alerts)-Monitored and created content for client social media accounts (HootSuite)-Conducted research for new business proposals -Authored multiple blog posts for company blogs ( PRiscope, RepMan Blog, The Stand Up Executive)-Developed a rebranding proposal and plan for the agency’s intern program (edited video using Adobe Creative Suite) -Attended the Council of Public Relation Firms Internfest

In this position I instructed students on proper research techniques for a variety of topics; analyzed/critiqued public speaking skills including gestures, posture, effective eye contact and vocal delivery.

In this position I instructed students on proper research techniques for a variety of topics; analyzed/critiqued public speaking skills including gestures, posture, effective eye contact and vocal delivery.