Account Executive
Cape Town
RESPONSIBILITIES:Running the day-to-day activities in the agency on two brands for the biggest account, Distell (alcohol industry). Duties include, liaising with clients, briefing internal staff, responsible for the creative and strategic output, in addition to the general administration of running an account (e.g: budget supervision, status reports, category reviews). ACCOMPLISHMENTS:Primary project was to help re-launch Oude Meester Brandy. This brand was chosen to be the flagship brand to turn around the declining Brandy category. We used a high profile endorsement from Jamie Foxx as the face of the campaign (can see TVC at www.oudemeester.co.za) and was actively involved on all facets of campaign:• Above the line: TV, radio, print and billboards.• Below the line: point of sale, development of collateral and planning CRM events.• Digital: Facebook communication plan and direct mail • Nationwide promotion at Point of Purchase: development of entry mechanic, and on venue communication.Managed the Mellow-Wood Brandy account, developing national promotions and creating a new look and feel for the brand and above the line executions.