Jason N. Email & Phone Number

Orange, Ca, Us

San Francisco, California, Us

Steer marketing automation strategy to align sales and product and drive lead-to-revenue conversion.Create a comprehensive lead management strategy, including lead nurturing, segmentation, and enrichment.Design and implement lead scoring models based on behavioral and demographic data to enable quality sales follow-up.Strategize and execute initiatives that empowered Marketing Operations and cross-functional teams to be more effective through technology adoption, process optimization, and growth identification.Optimized cross-functional workflows, reducing task completion time by 34% through process improvements and efficiency enhancements.Reduced unworked MQLs 53% by leading cross-functional teams in designing a comprehensive lead scoring process, collaborating with Marketing, Sales, Analytics, and Sales Operations.Resolved email inconsistencies and errors by establishing a quality assurance process and implementing safeguards to ensure accuracy in messaging and audience targeting, resulting in zero mistakes since implementation. Proactively developed and implemented a compliance process to align with 2024 Google & Yahoo's bulk sender requirements, including spam monitoring and corrective actions for non-compliance across all email platforms.Partner with marketing teams to develop personalized, targeted campaigns that boost engagement, conversion, and retention across key audience segments.Develop and maintain a marketing automation roadmap outlining KPIs, timelines, and resources needed to achieve success.Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.Collaborate cross-functionally to design and continuously improve multi-channel marketing automation strategies.Own marketing automation platform ownership (Marketo), ensuring seamless integration across technologies, which elevate campaign efficiency and proficiency.

Salt Lake City, Ut, Us

Managed a team responsible for following areas: Lead Routing, Data Analytics, and Lead Management, increasing our lead routing capabilities by 229% in the first 12 months.Collaborated with Marketing, Sales, Operations, and Customer Success teams to build initiatives with data, workflows, systems, and metrics to measure success.Transitioned the Marketing/Sales funnel from a static dashboard to a live dashboard in Domo that enabled full visibility into the lead journey and conversion between each stage.Developed data enrichment strategies for leads, clients, win-back clients, and alumni of client organizations. Identified and act on opportunities to implement and optimize marketing automation cross-functionally. Responsible for implementing automation into for our KPIs with Domo.Optimized marketing technology and processes in measurable ways using KPIs, A/B testing, and data-driven decision-making.Analyzed data and produce dashboards in Domo across the marketing department to help improve decisions (pulling data from Salesforce, Marketo, Google Analytics, Aventri, ZoomInfo, and other relevant marketing systems).

Salt Lake City, Ut, Us

Partner cross-functionally to streamline database processes, improving efficiency by 166% and accuracy by 95%.Steer and deliver technical training and documentation to assist 190 users with maximizing utilization of marketing systems.Responsible for segmenting database to optimize targeting for drip campaigns, resulting in an 8% increase in engagement.Actively manage a team of 4-6 researchers, accountable for designing a prospect database to increase new leads by 21%.Lead process automation, amplifying team productivity by 21%, unlocking bandwidth to lead integration of ZoomInfo.Built automation into event process that took away manual updating by hand, freeing up multiple hours per event.

Salt Lake City, Ut, Us

Drove demand generation through email marketing, content marketing, webinars, and ABM initiatives. Created and maintained a Marketing/Sales funnel to track and analyze customer and lead lifecycles, revenue, and pipeline from Salesforce and Marketo, tracked marketing influenced revenue increases of 42%; built out client journeys for customer analysis.Developed custom Salesforce dashboards for 132 CPs to strategize and prioritize prospect, contact, and lead management.Managed marketing systems to drive understanding and compliance with GDPR

Salt Lake City, Ut, Us

Piloted email marketing, facilitating the development and integration of innovative marketing strategies for buyer events to promote the value proposition of products and enhance business development.Influential in assessing marketing data to deliver strategic leadership and direction for go-to-market (GTM) strategies.Supported a robust database growth initiative, resulting in a driving 137% growth in CRM database.

Salt Lake City, Ut, Us

Orchestrated and executed robust email marketing campaigns, boosting attendance by 9% in the first year.Leveraged extensive analytical skills to evaluate data to streamline and optimize data-driven decision making in alignment with business goals, objectives, and initiatives.