Connecting and Creating. StudioShabba is a creative studio with the purpose of helping brands differentiate with creative that stands out.We help our clients establish and grow their digital presence to future proof them from the ever changing landscape of business. My main role consists of making decisions when it comes to our creative work such as 1. Writing scripts and pre production decks2. Writing and approving ad copy3. Producing and Directing4. Approving concepts and designs for posters and content6. Spending hours looking at Pinterest and Vimeo

My jobscope at Pencilproduce as an in house photographer encompasses all the photography needs of a fashion retail company.Catalogue Photoshoots - Setting different studio lighting set ups for a variety of products - Photo editing in Photoshop/Lightroom to ensure photos are consistent and blend with website UILifestyle Photoshoots - Coordinating and assembling a team including HMUA, stylist and models. - Conceptualizing and executing engaging lifestyle photoshoots that encompass narrative, location scouting and talent search on a consistent basis - Styling of lifestyle photoshoots in conjunction with talents Editorial - Conceptualising, Coordinating and executing editorial photoshoots for fashion brand campaigns - Styling for fashion editorial campaign (PestleMortarClothing SS 18 D2) - Post processing of photos encompassing tone and colour, facial retouching and removal of unwanted elementsEvent photography - Full Event coverage for brands including (Sony, Carlsberg, Hennessy etc) - Event photography coverage in accordance with brand guidelines. - Engaging with attendees to ensure candid, joyful moments.

The beginning of my journey. At the tail end of high school i developed a passion for photography and started growing my skills by shooting anything and everything around me. Over time, my skills improved and under the Moderntraditional moniker I started gaining clients through the use of social media and word of mouth.My main areas of interest are1. Fashion and Lifestyle 2. Concerts3. Event Coverage4. Food Photography5. Editorials6. Conceptual Narrative Work