Norman Ng Email & Phone Number

Singapore

Singapore

I drive knowledge exchanges with key opinion formers including regulators, governments, civil society and academia, in order to nurture trust and improve content safety. In APAC, I lead content responsibility programs, with outreach and engagements across the region on subjects including misinformation/disinformation, ads safety, spam, content moderation, elections integrity, and kids and family safety.

Singapore

Regional leadership on operational and strategic projects to mitigate risks and to protect the business. Responsibilities include co-ordinating with partnership, policy, product and sales organization to create best in class solutions for regional government, political and non-profit partners around advertising policies and product development updates across Facebook's family of apps. An example is GTM support for political, electoral and social issues advertising external outreach, and internal policy/product reviews across APAC (e.g. for high risk Myanmar elections, NZ elections etc).This involved leading a team of nine partner managers to build and execute a consistent global service model, and cultivating key relationships with these organizations across APAC.Broader responsibilities include strategic relationship development, by leading and educating teams to demonstrate value of Facebook advertising solutions and products as a key driver for civic engagement, informing partners of new processes and products and providing Facebook's best practices across its family of apps.Core responsibilities further include enterprise risk management by identifying and communicating opportunities and risks to cross functional teams (e.g. country leadership, public policy), in relation to government and political partners. This further included co-ordinating responsibilities to serve as point of escalation for issues that arise across regions, ensuring swift resolution of issues and escalating to leadership or specialist teams such as in policy, partnership, business integrity and product organizations.

Singapore

Singapore

Active venture-builder for portfolio start-ups in AI, digital health, future mobility, IoT, security and robotics. Key responsibilities included:- Securing strategic partnerships and customers: Cultivated >250 enterprises customers and business partners, enabling portfolio companies to tap pool for joint product development / research collaboration; licensing; and commercialisation. This crystalised pathways for portfolio valuations and investment exits - Cultivating deep-technology advisors, expert panels and talents: Grew pool by 4X in 10 months from 500 to >2000, achieving 23% active participation of advisors to grow market and customer access; product development and commercialisation strategy.- Strengthening deep-technology communities: Organising over 10 outreach and professional networking events for investors, researchers and STEM-talents and securing participation of key-industry leaders.

Sginnovate @ 32 Carpenter Street And Blk 79 Bash

Advised over 40 deep-technology start-ups and 3 technology accelerator programmes in FinTech, artificial intelligence, MedTech, BioTech and CleanTech, on intangible asset commercialising and protecting. These include:- Intangible Asset Audits: Identified their portfolio of intangible assets (e.g. IP - Intellectual properties, know-how, databases) and conducted a health-check of processes and structures to manage their portfolios- Innovation & IP Protection: Evaluated and recommended IP registration and protection strategies (patenting, trade secret management, trademark portfolio management)- Innovation & IP Commercialisation: Identified technology and market opportunities and assist in the translation of ideas into products and IP assets.Structured licensing and commercial partnership opportunities, through:- Investment match-making: Facilitated negotiations between private equity investors and nascent clean-technology companies- Multilateral negotiations: Generated licensing discussions and negotiations between artificial intelligence and machine automation companies with advertising, defence and F&B manufacturing industry networks.Speaking engagements portfolio include:- Go Global with Google, 2017- SGInnovate, 2017- Building Amazing Startups Here (BASH), 2017- Games Solutions Centre, 2016

I led an energetic team in branding and perception management for IPOS and its subsidiaries. In 2016, I led a cross-functional team for a nation wide intellectual property advocacy campaign. This entailed lobbying 34 business / institutional partners and executing a through-the-line marketing programme over a month, improving campaign engagement by 16% and improves campaign resource expenditure by 25%. In 2015, I led a team to secure over $4.5million in earned PR value in broadcast and print media within 6 months, and registered an increase of 88% in earned PR value compared to 2014. My key responsibilities include:- Conducting turnkey media strategisation-to-media campaign execution for IPOS and its subsidiaries- Tracking and assessing evolving news developments on IP to key executives- Strategising and executing an enterprise wide social media engagement campaign on Facebook and LinkedIn- Identifying, engaging and sustaining media relations with media partners (Wire agencies, domestic print media, TV and radio broadcast media, and international trade publications).- Developing media engagement capabilities for key executives- Developing content for IPOS, including key executives, board-of-directors and professional advocates such as proposed interview responses, talking points and media kits for broadcast TV, radio and trade and industry publications.

237A Joo Chiat Road

Leadership - Led agency’s growth in excess of 250% YOY, diversified accounts including Fortune 500, listed MNCs and local SMBs. Also spearheaded extension to 4 public relations and communications business units, including - campaigns & operations, organisational development, information technology, and consultancy services. Successfully led agency to service over 50 enterprises in 3 years. (MNC clients include MTV Asia; Diageo; The McGraw-Hill Companies, and Carrier UTC, Public Sector Clients include: NPTD / PMO, MSF, MINDEF & BCA Green Buildings)Campaigns & Operations - MTV Asia, Nickelodeon & Comedy Central Asia - Digital Advertising, exceeding 8 times post engagement compared to industry benchmarks with Facebook for 7 campaigns respectively, and Google / YouTube advertisements exceeding regional benchmarks by 3.5 times. Also managed team to build digital engagement for Plan W by Diageo as part of the client’s CSR efforts, strategised 6 government social media campaigns for the Ministry of Social & Family Development in 1 year. Contributed to national PR campaigns (45 Years of National Service - MINDEF, achieving 2.5X higher digital engagement rate compared to similar benchmark campaigns). in 2012.Also interviewed 49 Singapore Administrative Leaders, including Ministers and Chief Executives.Knowledge Development - Regular coach and speaker on social media for enterprises (including Future Citizen Engagement for Government Forum Asia 2012; McGraw-Hill Companies; National University of Singapore). Trained over 50 public agencies via Civil Service College, focusing on Strategy in Social Media & Communications, and developed proprietary social media strategic tools in the process. Topics include “Integrating New & Traditional Media for Effective Public Communications”, and “Converting Social Media Advocates & Communities”. Online contributor (Social Media Today)

Supported media communications functions for international and domestic broadcast and print media. These include media liaison and management roles of up to 700 international media interviews, requests and enquiries; and managed press conferences and releases during the games. These included on-site deployments and operations room activities.

Contributed in various strategic communication roles. Leadership functions included Brand and Reputation Management of print / broadcast media managements, liaisons and engagements; Crisis Communications through the management of various external media and press releases; and enhanced Internal Communications by facilitating engagements and strengthening organisational communication channels.Also managed a department of photographers, journalists, graphic designers and web designers for a monthly 100,000 copies print publication, and participated in media coverage mission in Afghanistan where footages were published in Singapore print media and international journal COALITION.

Successfully led a 10 member HR department in managing 2000 personnel. Management functions included staffing and recruitment; training and development; employee compensation and benefits; media management, and public relations management. Achieved Commendation Award by topping organisation's Human Resource Audit (07/08). Also achieved Award for best HR practices in strengthening organisation culture.

Strategic Marketing and Research for over USD 1.3Billion in Real Estate Assets. Functions included feasibility studies, analysis of development budgets, cash-flow models, revenue-expenditureprojections and marketing operations.Projects including a USD 600m 800 acre aviation / commercial site; a proposed USD 535m mixed use boutique hotel / conference / retail site on Manhattan, New York; a proposed USD 70mhistoric preservation and luxury hotel development project in Washington D.C.; and a proposed 206 acre maritime logistic facility in Davisville, Rhode Island.

Bsc, Real Estate (2Nd Upper Class Hons)

Activities and Societies: Chairperson, Sports Committee. Business Head, NUS Rovers Adventures Club (led over 20 pax expedition.

Exchange Programme, Real Estate / Ba

Gce A Levels, Commerce

Activities and Societies: Interschool national debater.