ROLE HIGHLIGHTS & SKILLS CULTIVATED:• Business Development: Explore opportunity and expand company’s business to new clients with strategic and proactive approach, not only through joining pitches but also through dynamic clients’ dynamic targeting.• Strategic Planning & Consultant as per client’s specific request from both integrated marketing and communications solutions to single channel communications campaigns (PR, Digital or Event), in order to deliver the best plan or proposal that work best for clients’ needs and situations.• Creative Thinking in creating marketing/communications works, inclusive of developing Artwork concepts, drafting creative contents, exploring new tactics and channels, that can deliver company’s vision, brand’s message and image to target audiences in the most engaging and interactive ways. • Client Relationship Management: Play a connecting role between clients and Execution Account Team to ensure that all works are delivered on a certain standard of quality and all reasonable request from clients are well served and fulfilled. • KPI & Target Commitment: to contribute to the company total revenues, total clients’ satisfactions and total quality standards for all works delivered to clients.• Lead, train and develop Planning team, while manage Execution team to deliver all client’s expectation from the agreed plans.HIGHLIGHTED RECENT WORKS:• Integrated Marketing Communications: o MACCoffee-Café Phố: STIR UP VIETNAM (2018-2019) with Miss Universe H’HEN NIE as Brand Ambassador o Shinhan Bank Vietnam: BRANDING CAMPAIGNS (2017-2019) with Coach PARK HANG SEO as Brand Ambassador• PR/Digital Campaigns: o AMSTEL BEER (brand under Heineken Vietnam) – Launching in Vietnam (2018-present) o PEPSI MUỐI CAMPAIGNS (2017-2018) o SUNTORY PEPSICO VIETNAM Brands (TEA+, MyCafe, Sting, Revive, Aquafina) (2016-present)

Think strategic. Seek changes. Act smart. My passion and motivation for this position is to find ways for brands and products to be different and to be loved by the public. Landing new business for the company with strategic communications plans and consultations for clients, that's what it all about.

The 16-month through 3 countries that changed my professional life and career path. This is an unparalled post-graduate program conducted by S P Jain School of Global Management and Management - proudly ranked by three of the world’s top four business school rankings – Forbes, Financial Times and the Economist. Academic Works Record:1. THE STUDY OF FACTORS INFLUENCING CUSTOMER AWARENESS OF CSR ACTIVITIES AND ITS IMPACT ON PURCHASE DECISION IN SUN CARE INDUSTRY IN SYDNEY - April 2016 - Sydney, Australia2. CO-BRANDING IN LUXURY FASHION INDUSTRY IN THE UNITED ARAB EMIRATES - THE CASE STUDY OF COACH X DISNEY - August, 2016 - Dubai, UAE

• Represented the 20th Century Fox Hollywood studio for marketing global strategy alignment and adaptation in Vietnam.• Developed and presented strategic, integrated marketing plan to release films in the local market with out-of-the-box ideas and tactics within a reasonable budget. • Executed approved plans by managing and coordinating with related parties, including vendors, media, celebrities, authorities, etc. to deliver KPI and hit Box office target.• Analysed data to evaluate the efficiency and effectiveness of marketing campaigns and reported to the global studio.

• Monitored key accounts of the company, namely Heineken, Unilever (Comfort, Rexona) and PepsiCo (7Up, Revive). • Developed and presented communications proposal based on clients’ brief and allocated budget, from strategic directions to practical detailed PR tactics.• Studied and analysed market research in order to gain customers insight to provide the most relevant and concrete proposal for brand teams. • Executed communications and PR projects by closely coordinating with local media, advertising and booking agencies, event suppliers, authorities, etc. • Managed creative contents to deliver key messages from brands to customers, through the process of briefing, quality monitoring and evaluating related third parties – copywriters, art designers, journalists, etc.