Ruby T. Email & Phone Number

Vietnam

Hanoi Capital Region

- Project leading, analyzing client brief & totally responsible for the entire project. - Forming strategic direction for each campaign. - Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively- Forecasting trends & customer demand - Analyzing project results.

- Manage and promote the brand image of LitExtension (internally and externally). - Research and stay up-to-date on industry information and market trends to identify key branding and trading opportunities.- Analyze internal sales performance, customer insights and competitors' movements to identify brand opportunities and issues, understand unmet needs for brand planning. - Create brand strategy based on brand key analysis to develop the LitExtension brand, spread the brand image, creating a high level of brand awareness. - Propose, develop and manage communication ideas/content strategies for our company and products on website and social media channels (Facebook, LinkedIn, Twitter…).- Work with Social Media, Ads, SEO and Content teams to plan and manage marketing campaigns, increase brand awareness and revenue performance. - Establish strong relations, as the main contact point, with other partners and organizations to support the development of the company brand. - Co-work with other departments to ensure the consistency of LitExtension messages.Build LitExtension profile on eCommerce groups, communities and relevant platforms.- Manage and optimize LitExtension plugins/apps on relevant marketplaces.

Hanoi, Vietnam

Leading Creative Team, particularly:- Leading weekly brainstorming meetings for ideas generating, for the Marketing Manager's orders.- Assigning tasks and tracking the execution process of Creative Team.- Recruiting and training team members. - Mainly responsible for product conceptualizing

- Planning and creating the informative content for satellite pages and community groups.- Responsible for proposing new ideas for monthly campaigns.- Assisting Marketing Manager for launching the Content Plan.

Hanoi, Vietnam

BUV Fashion Club is a student-led organization at British University Vietnam, Hanoi.Their mission is to inspire everyone to be fashionable in their own way, to embrace yourself to be Bold, be Iconic, be Extra.My main tasks at BUV Fashion Club:- Responsible for creating and directing all the operation process.- Approving creative photoshoot concepts or videos.- Directly creating branding and marketing strategy.- In charge of negotiating with external partners for sponsorship.

Ecopark, Vietnam

British University Vietnam (BUV) is the first and only international university in Vietnam to award direct degrees from the prestigious University of London and Staffordshire University. The mission of the University is to develop, one student at a time, an alumnus of passionate explorers and innovators who are focused on creating and making discoveries that will enrich life in Vietnam and the world.My position is PR and Marketing Intern reporting directly to Student Recruitment Manager.My main tasks included:- Being responsible for creating content, planning and managing a satellite page of BUV.- Leading the intern group including design intern and editor intern (responsible for briefing visual ideas)

Vietnam

iflix is a free and subscription video on demand (VOD) service focused on emerging markets. Its global headquarters are in Kuala Lumpur, Malaysia. The site serves as a digital hosting and distribution platform for Western, Asian, and Middle Eastern TV shows and movies obtained through partnerships with over 150 studios and content distributors globally including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures and Discovery.Iflix is currently available in 13 countries across Asia including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Cambodia, Nepal, and Bangladesh. As of March 2019, Iflix has more than 25 million subscribers on its service.

Nam Dinh Province, Vietnam

Destination Club is an organization gathering students who are pursuing studying abroad dream.- Managed the club's presence on a fanpage (nearly 1500 likes, 2000 people reached/post)- Created and scheduled social media marketing content plans for facebook pages that increased post engagement by 92% compared to the previous 7 days.- Increased 300% student enrollment in 2018 compared to that in 2016.- Supervised in Club Fair 2017, Destination Club became the most desired club when having 300 students registering.- Managed performance of 7 members on Organization Committee.- Assigned tasks based on members' ability and interest.- Designed images for posts on facebook pages.- Created promoting videos' concept.

Bachelor'S Degree, Marketing/Marketing Management, General

High School, English