Hồng Ngọc Email and Phone Number

1. Team Management (More than a year) | Number of group team members: 04 people- Managed, led and evaluated one planning team during the bidding project process.- Mentored and developed the skills of the Strategic Planner/Planning Intern.

1. Strategic Planning for Events, Event series, and Activation projects:- Analyzed customer and market requirements through desk research to develop strategic plans and interpret consumer insights.- Collaborated with other planners to brainstorm creative concepts, campaign directions, messages, slogans, tactics, short-term and long-term marketing activities to meet customer expectations.- Created comprehensive and visually appealing proposals in collaboration with cross-functional teams.- Demonstrated professional writing skills in detailed planning and presentation skills for clients.- Supported event organization and coordinated with the Design team.Outcome:+ 19 winning projects (Honda Vario 125/160cc, FWD, Honda BigBike, Nestle, McDonald's, FWD, etc)+ Other 21 bidding projects (Suntory, Larue, Diana, Shopee, FPT, Lavie, LG, etc)2. Account management:Account leader of Honda Vario 160cc media campaign in 2023- Monitored and executed ATL activities, including ATL material production, media booking, outdoor ads, wifi marketing, and social media posts. - Monitored actual ATL spending and updated to project leader on its status on a weekly basis.- Tracked and reported performance, collaborated cross-functionally, and communicated effectively.- Ensured that the project stays within the allocated budget and managed campaign costs, and invoices.Outcome:+ HIEUTHUHAI & other KOC/Tiktokers (Lifestyle and Review category)+ 01 Social Stunt video + 09 Product review videos & reels + 58 social posts on community groups, 06 Photo albums, OOH, WiFi marketing3. Media Production:- Planned and executed ATL material projects (video/ photo album/ visual/ stage sound) from concept to launch.- Managed tasks with meticulous attention to detail, including budget/ personnel management, call sheet, production site supervision, talent recruitment, venue scouting, paperwork, logistics, etc.Outcome:06 photo albums, 02 reel videosVisuals and music for 02 event shows

1. Management & Research - Conducted research and managed projects, product packaging, supplier management, and performed testing.- Coordinated with Cross-functional teams throughout the product development process.2. Product Development- TTC Office meals during the COVID-19 pandemic (More than 100 million, more than 2000 meals sold every day)- Establishing 08 new sales channels for TTC Hospitality: Banking (Techcombank, MB Bank, and HSBC), Gift networks (UrBox, Got It, and EveHr), Health Insurance (Manulife), Fitness service (California Fitness & Yoga Center)- Moon Cake 2021, Office food competition, Launching a new coffee shop, Developing a cloud kitchenConstruction renovation and planning (TTC World Ta Cu, TTC resort Doc Let, TTC World Thung Lung Tinh Yeu)- New tourism products.

1. Management & Operation - Monitored ATL and BTL activities, actual spending and reported its status weekly, all contracts and invoices.- Established and maintained partner channels.2. Production - Developed education company materials (company brochure, books, websites, landing pages, social media contents, online training courses, employee profiles).- Manufactured and distributed ‘’Bản Đồ Thành Công Nghề BHNT'’ book through bookstores (Phuong Nam bookstore, Tiki and Shopee, other agents) - the product was out of stock in the first 3 weeks of launch.3. Event Organization- Organized 2 ticket sales training events and weekly online classes using Zoom4. Website and Digital- 2 Facebook pages, 1 Facebook group, 1 YouTube channel- 2 Websites, 5 Landing pages- Facebook ads, seeding, minigames

1. Content - Designed insurance social media post ideas (content, images, and videos).2. Website and Digital- 1 Facebook Fanpage, 1 Instagram Fanpage, 1 Website, 1 LinkedIn Page- Facebook Ads, Google Ads

1. Management & Operation - Monitored supplier processing, POSMs, and logistics for events.- Coordinated business schedules, documents, data collection, and report management.2. Event Organization- Organized 3 AIA internal events (Training/Conference for insurance sale agents)3. Product Development- AIA Vạn Dặm An Tâm insurance